Formica Corporation Adds New Dimension to Leadership Team

  Formica Corporation Adds New Dimension to Leadership Team

     Names New VP of Sales, VP of Marketing and VP & Chief Legal Counsel

Business Wire

CINCINNATI -- November 14, 2013

Formica Corporation has announced three new appointments to its executive
leadership team: Steve DeMay, vice president of sales; Amy Gath, vice
president of marketing; and Raul Rosado, vice president and chief legal
counsel. Each new associate will oversee his or her respective department in
the company’s North American business operation while also lending insight to
the overall business of the global Formica® brand.

“The value proposition of laminate has grown by leaps and bounds in recent
years and the Formica® brand has been at the forefront of this evolution,”
shares Mitch Quint, president of Formica North America. “By adding talent like
Steve, Amy and Raul to our leadership team, we’re enhancing our ability to
demonstrate our innovative approach, design leadership and product offerings
in our overall positioning and customer relationships.”

DeMay spent 13 years with LaFarge North America, the largest diversified
supplier of construction materials in the U.S. and Canada, where he advanced
from regional sales manager to director of national and strategic accounts to
vice president of North American sales for its Gypsum Division. Prior to
joining LaFarge, DeMay held senior-level positions with Florida Tile,
DAL-Tile, Armstrong World Industries and Goodyear. DeMay will be responsible
for all North American sales and use his deep roots in the building products
industry to build upon the company’s customer-centric approach. DeMay is a
graduate of Clarion University.

Gath will lead digital, communications, advertising, creative services and
overall product management as the VP of marketing. Most recently the director
of marketing for Scotts Miracle-Gro Company, the world’s largest marketer of
branded consumer lawn and garden products, Gath is well suited to set the
vision and drive the overall marketing strategy for the 100-year-old brand.
Prior to Scotts, Gath worked for M&M Mars and Gannett. She holds a master’s
degree in business administration from the University of North Carolina and a
bachelor’s degree from University of Colorado.

Rosado joins Formica Corporation from DYWIDAG-Systems International (DSI), a
leading global system supplier of innovative technologies for construction and
underground, where he served as a legal consultant to the general counsel and
worked on the company’s risk management assessment and prevention program.
Prior to that, Rosado held legal and strategic counsel positions for Cognis
Corporation; LensCrafters, Inc.; Manley, Burke, Fischer, Lipton & Cook LLP;
and the State of Ohio. Rosado holds a degree of Juris Doctor from University
of Cincinnati College of Law and a bachelor’s degree from Xavier University.

About Formica Corporation

Founded in 1913, Formica Corporation, part of the Formica Group of companies,
is a leader in the design, manufacture and distribution of innovative
surfacing products for commercial and residential applications. For more
information about Formica Corporation, its products, special programs and
promotions, visit or call 1-800-FORMICA™.


For Formica Corporation
Laura Phillips, 513-381-8347
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