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Swarovski Pushes the Boundaries of Crystal Design at the 2013 Victoria’s Secret Fashion Show with First 3D Printed Look

  Swarovski Pushes the Boundaries of Crystal Design at the 2013 Victoria’s
  Secret Fashion Show with First 3D Printed Look

Swarovski, the global leader in cut crystal and fashion jewelry, and lingerie
brand Victoria’s Secret, join forces to bring 3D technology to the 2013
Victoria’s Secret Fashion Show. Representing a first in the legendary show’s
history, the cutting-edge design will be worn by Victoria’s Secret Angel,
Lindsay Ellingson

Business Wire

NEW YORK -- November 14, 2013

Since 2002, Swarovski has been adding sparkling glamour to the celebrated
catwalk extravaganza, the Victoria’s Secret Fashion Show, by exclusively
providing the lavish crystals that adorn the costumes, jewelry, accessories
and footwear by Nicholas Kirkwood. This year, 20 eye-popping, custom creations
will be modeled by some of Victoria’s Secrets’ most famous Angels, including
Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima,
Behati Prinsloo, and Candice Swanepoel.

Victoria's Secret Angel Lindsay Ellingson in Swarovski Commissioned 3D Look.
(Photo: Business Wire)

Victoria's Secret Angel Lindsay Ellingson in Swarovski Commissioned 3D Look.
(Photo: Business Wire)

With the bar set higher every year, the 2013 Victoria’s Secret Fashion Show
will, for the first time, look to the future with the sparkling Swarovski
costume created using 3D printing. This innovative process has brought about a
paradigm shift that has changed the way the world thinks about design, pushing
the boundaries of manufacturing beyond the imagination. Renowned for being at
the forefront of innovation, Swarovski, together with Victoria’s Secret, has
incorporated this technology in an incredible high-tech costume that will be
seen in the breathtaking Snow Angel section of the show. Designed by architect
Bradley Rothenberg in conjunction with world-leading 3D printing company,
Shapeways, the costume was made to precisely fit Lindsay Ellingson from a 3D
scan of her form. Next, 3D computer printing technology was used to create the
geometric filigree characteristics of the design’s snowflake motif that will
be encrusted with millions of illuminating Swarovski crystals.

Swarovski not only dazzles on the runway, but also in-store. In addition to
the spectacular creations specially made for the show, exquisite lingerie from
the Victoria’s Secret Designer Collection, which are embellished with
Swarovski crystals, are also available for purchase at VictoriasSecret.com.

“For over 100 years, Swarovski has been the first to bring the finest
products, services and innovations to the marketplace,” said Alexander
Wellhoefer, Senior Vice President, Swarovski North America. “As the only
crystal company that ensures our partners are always on trend and ahead of the
market, the strength of the Swarovski brand combined with the creativity of
Victoria’s Secret not only results in cutting edge designs for the runway, but
also captivates the consumer with collections made with Swarovski crystals at
retail.”

“Swarovski has become an essential collaborator and vital ingredient to the
Victoria’s Secret Fashion Show team. After working with Swarovski for over 11
years I can’t even imagine doing the VS Fashion Show without them,” said
Monica Mitro, EVP Brand Communications & Events, Victoria’s Secret. “They
bring sparkle and brilliance to our runway outfits and truly help to make the
show the incredible fantasy that it is.”

“Shapeways is thrilled to help make the 2013 Victoria’s Secret Fashion Show
even more dazzling in partnership with Swarovski,” said Peter Weijmarshausen,
CEO of Shapeways. “Shapeways’ 3D printing technology brings an unprecedented
design element to the famed Victoria’s Secret wings, showing the immense
opportunity 3D printing brings to creating beautiful, customizable items. This
partnership helps push the boundaries and show what’s possible for the 3D
printing industry, within fashion and beyond.”

The 2013 Victoria’s Secret Fashion Show will air on Tuesday, December 10^th at
10/9C on the CBS television network. This year, it will feature musical
performances by Taylor Swift, Fall Out Boy, Neon Jungle, and A Great Big
World, pink carpet interviews, supermodel profiles, and a behind-the-scenes
look at the making of the world's most celebrated fashion show.

To download images from the show go to www.brand.swarovski.com and
www.VSPressroom.com.

About Swarovski

Swarovski delivers a diverse product portfolio of unmatched quality,
craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal
Business designs, manufactures and markets crystals, natural and created
gemstones, finished products such as jewelry, accessories and lighting. The
company’s film division, Swarovski Entertainment, produces artistically
accomplished feature films with global box-office appeal. The Swarovski
Foundation was set up to honour the philanthropic spirit of the company by
supporting creativity and culture, promoting wellbeing and conserving natural
resources.

Now run by the fifth generation of family members, Swarovski Crystal Business
has a global reach, with over 2,350 stores in about 170 countries, 25,135
employees and revenues of 2.38 billion Euros in 2012. Together with its sister
companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski
Crystal Business forms the Swarovski Group. In 2012, the Group generated
revenues of 3.08 billion Euros and employed 30,600 people.

About Victoria’s Secret

Victoria's Secret is the leading specialty retailer of lingerie and beauty
products, dominating its field with modern fashion-inspired collections,
prestige fragrances and cosmetics, celebrated supermodels and world-famous
runway shows. A business of Limited Brands (NYSE:LTD), its more than 1000
Victoria's Secret Lingerie and Beauty stores, the catalogue and
VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from
any place.

About Shapeways

Shapeways is the world’s leading 3D Printing marketplace and community. The NY
startup harnesses 3D Printing to help anyone turn ideas into reality, making
product design more accessible, personal, and inspiring. Headquartered in New
York with offices in Eindhoven and Seattle, Shapeways is a spin-out of the
lifestyle incubator of Royal PhilipsElectronics. Investors include Andreessen
Horowitz, Index Ventures, Lux Capital, and UnionSquare Ventures. For more
information, go to: www.shapeways.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131114005696/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50750831&lang=en

Contact:

For further information or images:
Swarovski North America
Alexandria Nahlous, 212-601-2555
Alexandria.Nahlous@swarovski.com
or
LaForce + Stevens
Lindsey Ridell, 212-242-9353
lridell@lsagency.com

WWW.SWAROVSKI-ELEMENTS.COM
@Swarovski #Airkiss #VSFashionShow #Swarovski
Facebook.com/SwarovskiElements
Pinterest.com/Swarovski
plus.google.com/+Swarovski
www.youtube.com/user/Swarovski
 
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