Swarovski Pushes the Boundaries of Crystal Design at the 2013 Victoria’s Secret Fashion Show with First 3D Printed Look Swarovski, the global leader in cut crystal and fashion jewelry, and lingerie brand Victoria’s Secret, join forces to bring 3D technology to the 2013 Victoria’s Secret Fashion Show. Representing a first in the legendary show’s history, the cutting-edge design will be worn by Victoria’s Secret Angel, Lindsay Ellingson Business Wire NEW YORK -- November 14, 2013 Since 2002, Swarovski has been adding sparkling glamour to the celebrated catwalk extravaganza, the Victoria’s Secret Fashion Show, by exclusively providing the lavish crystals that adorn the costumes, jewelry, accessories and footwear by Nicholas Kirkwood. This year, 20 eye-popping, custom creations will be modeled by some of Victoria’s Secrets’ most famous Angels, including Lily Aldridge, Alessandra Ambrosio, Karlie Kloss, Doutzen Kroes, Adriana Lima, Behati Prinsloo, and Candice Swanepoel. Victoria's Secret Angel Lindsay Ellingson in Swarovski Commissioned 3D Look. (Photo: Business Wire) Victoria's Secret Angel Lindsay Ellingson in Swarovski Commissioned 3D Look. (Photo: Business Wire) With the bar set higher every year, the 2013 Victoria’s Secret Fashion Show will, for the first time, look to the future with the sparkling Swarovski costume created using 3D printing. This innovative process has brought about a paradigm shift that has changed the way the world thinks about design, pushing the boundaries of manufacturing beyond the imagination. Renowned for being at the forefront of innovation, Swarovski, together with Victoria’s Secret, has incorporated this technology in an incredible high-tech costume that will be seen in the breathtaking Snow Angel section of the show. Designed by architect Bradley Rothenberg in conjunction with world-leading 3D printing company, Shapeways, the costume was made to precisely fit Lindsay Ellingson from a 3D scan of her form. Next, 3D computer printing technology was used to create the geometric filigree characteristics of the design’s snowflake motif that will be encrusted with millions of illuminating Swarovski crystals. Swarovski not only dazzles on the runway, but also in-store. In addition to the spectacular creations specially made for the show, exquisite lingerie from the Victoria’s Secret Designer Collection, which are embellished with Swarovski crystals, are also available for purchase at VictoriasSecret.com. “For over 100 years, Swarovski has been the first to bring the finest products, services and innovations to the marketplace,” said Alexander Wellhoefer, Senior Vice President, Swarovski North America. “As the only crystal company that ensures our partners are always on trend and ahead of the market, the strength of the Swarovski brand combined with the creativity of Victoria’s Secret not only results in cutting edge designs for the runway, but also captivates the consumer with collections made with Swarovski crystals at retail.” “Swarovski has become an essential collaborator and vital ingredient to the Victoria’s Secret Fashion Show team. After working with Swarovski for over 11 years I can’t even imagine doing the VS Fashion Show without them,” said Monica Mitro, EVP Brand Communications & Events, Victoria’s Secret. “They bring sparkle and brilliance to our runway outfits and truly help to make the show the incredible fantasy that it is.” “Shapeways is thrilled to help make the 2013 Victoria’s Secret Fashion Show even more dazzling in partnership with Swarovski,” said Peter Weijmarshausen, CEO of Shapeways. “Shapeways’ 3D printing technology brings an unprecedented design element to the famed Victoria’s Secret wings, showing the immense opportunity 3D printing brings to creating beautiful, customizable items. This partnership helps push the boundaries and show what’s possible for the 3D printing industry, within fashion and beyond.” The 2013 Victoria’s Secret Fashion Show will air on Tuesday, December 10^th at 10/9C on the CBS television network. This year, it will feature musical performances by Taylor Swift, Fall Out Boy, Neon Jungle, and A Great Big World, pink carpet interviews, supermodel profiles, and a behind-the-scenes look at the making of the world's most celebrated fashion show. To download images from the show go to www.brand.swarovski.com and www.VSPressroom.com. About Swarovski Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people. About Victoria’s Secret Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its more than 1000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from any place. About Shapeways Shapeways is the world’s leading 3D Printing marketplace and community. The NY startup harnesses 3D Printing to help anyone turn ideas into reality, making product design more accessible, personal, and inspiring. Headquartered in New York with offices in Eindhoven and Seattle, Shapeways is a spin-out of the lifestyle incubator of Royal PhilipsElectronics. Investors include Andreessen Horowitz, Index Ventures, Lux Capital, and UnionSquare Ventures. For more information, go to: www.shapeways.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131114005696/en/ Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50750831&lang=en Contact: For further information or images: Swarovski North America Alexandria Nahlous, 212-601-2555 Alexandria.Nahlous@swarovski.com or LaForce + Stevens Lindsey Ridell, 212-242-9353 firstname.lastname@example.org WWW.SWAROVSKI-ELEMENTS.COM @Swarovski #Airkiss #VSFashionShow #Swarovski Facebook.com/SwarovskiElements Pinterest.com/Swarovski plus.google.com/+Swarovski www.youtube.com/user/Swarovski
Swarovski Pushes the Boundaries of Crystal Design at the 2013 Victoria’s Secret Fashion Show with First 3D Printed Look
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