Splunk and Ford Test Drive Open Data Development in Connected Cars

  Splunk and Ford Test Drive Open Data Development in Connected Cars

  Ford’s OpenXC Platform and Splunk Enterprise Reveal Insights into Driving

Business Wire

SAN FRANCISCO -- November 14, 2013

Splunk Inc. (NASDAQ:SPLK), provider of the leading software platform for
real-time operational intelligence, and Ford Motor Company, a global
automotive industry leader, today announced Connected Car Dashboards, a
collaborative project that collected and analyzed data from vehicles to gain
insight into driving patterns and vehicle performance. Using Ford’s OpenXC
research platform to gather data from connected vehicles, Splunk employees hit
the streets of San Francisco in a Ford Focus Electric vehicle and a
gas-powered Ford Escape. The data was then indexed, analyzed and visualized in
Splunk® Enterprise and made publicly available in the Connected Car
Dashboards. Watch the test drive and learn more about the results in the
Connected Cars video. The project is part of Splunk4Good, Splunk’s corporate
social responsibility program.

Splunk and Ford Connected Cars Gas Analytics (Photo: Business Wire)

Splunk and Ford Connected Cars Gas Analytics (Photo: Business Wire)

“The Connected Car Dashboards give a glimpse into a promising future in which
data could transform vehicle and driver safety as well as design, productivity
and other areas of the automotive industry,” said Christy Wilson, vice
president of product operations, Splunk. “Splunk’s mission is to make machine
data more accessible, valuable and usable to everyone, and Splunk4Good extends
those goals by using data to make a difference. Splunk is thrilled to be
working with Ford to help usher in an open data movement in the automotive

“The car is a platform, and we’re excited by the opportunities that are
emerging as we provide makers and developers with access to real-time vehicle
data,” said TJ Giuli, Silicon Valley research lab leader for Ford.
“Collaborating with software companies like Splunk enables us to explore
entirely new applications for vehicle data such as energy efficiency and
driver habits.”

The Connected Car Dashboards include visualizations specific to both electric
and gas-powered vehicles, as well as analytics dedicated to the habits of the
three Splunk drivers involved in the Ford OpenXC demonstration. Many of these
metrics have never before been available for consumer vehicles, and reveal
compelling insights about driving behavior that could extend to consumer and
commercial applications. Insights gained from the open data project include:

  *Analysis of the accelerator pedal position reveals all drivers were more
    aggressive in the electric vehicle when starting from a stop.
  *Analysis of vehicle speed data reveals all drivers reached their top
    speeds in the gas vehicle, and that Splunk co-founder Erik Swan had the
    biggest lead foot, in both vehicles.
  *The steering wheel position reveals insights into each operator’s driving
    tendencies, including who turned most aggressively and where. Ford OpenXC
    is the only open data platform for vehicles that can collect steering
    wheel data to include in analysis.
  *Correlating speed data, GPS data and speed limit data reveals the best
    place for police to place a speed trap in San Francisco would be on 3^rd
    Street between 22^nd and 23^rd.

Ford OpenXC is a combination of open source hardware and software that enables
developers to read data from the vehicle’s internal communications network. By
installing a small hardware module to read and translate metrics from
vehicles, the data becomes accessible to smartphone or tablet devices that can
then be used to develop custom applications. Ford’s OpenXC API enables vehicle
data to be more accessible to developers by presenting them in an open,
well-specified JSON format, which makes the data easier to use in external
applications. By utilizing the development environment in Splunk Enterprise,
including an integrated web framework and software development kits for the
world’s most popular languages, developers can analyze and visualize this kind
of data in real-time and against historical trends.

Learn more about Ford’s OpenXC platform and the development tools available on
the OpenXC website. Learn more about Splunk Enterprise on the Splunk website.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 180,000 employees and 65 plants worldwide, the company’s automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.

About Splunk Inc.

Splunk Inc. (NASDAQ:SPLK) provides the engine for machine data™. Splunk®
software collects, indexes and harnesses the machine-generated big datafrom
the websites, applications, servers, networks, sensors and mobile devices that
power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. More than 6,000 enterprises, universities, government agencies
and service providers in over 90 countries use Splunk Enterprise to
gainOperational Intelligencethat deepens business and customer
understanding, improves service and uptime, reduces cost and mitigates
cybersecurity risk.Splunk Cloud™is a service that delivers Splunk Enterprise
in the cloud for large-scale productionenvironments.Splunk Storm®, a
cloud-based subscription service, is used by organizations developing and
running applications in the cloud.Hunk™: Splunk Analytics for Hadoop is a
fully integrated analytics platform for Hadoop that enables everyone in an
organization to interactively explore, analyze and visualize historical data
in Hadoop.

To learn more, please visitwww.splunk.com/company.

Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Hunk,
Splunk Cloud, Splunk Storm and SPL are trademarks and registered trademarks of
Splunk Inc. in the United States and other countries. All other brand names,
product names, or trademarks belong to their respective owners. © 2013 Splunk
Inc. All rights reserved.

Photos/Multimedia Gallery Available:



Splunk Inc.
Tom Stilwell, 415-852-5561
Hill+Knowlton Strategies for Ford Motor Company
Emily Olin, 713-752-1901
Investor Contact
Splunk Inc.
Ken Tinsley, 415-848-8476
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