MAZDA GOES THE DISTANCE, SPONSORS THE ROCK 'N' ROLL MARATHON
-- Mazda Official Vehicle Partner for Las Vegas Rock n Roll Marathon & 1/2
IRVINE, Calif., Nov. 14, 2013
IRVINE, Calif., Nov. 14, 2013 /PRNewswire/ --Mazda is excited to bring its
partnership with the Rock 'n' Roll marathon series as the "Official Vehicle"
sponsor to Las Vegas. Racers will first see Mazda at the Health & Fitness
Expo Friday and Saturday November 15 & 16 ^ at the Las Vegas Convention Center
and then again on Sunday's race day in the Starting Line Village.
The sponsorship rolls into Las Vegas this weekend at the Rock 'n' Roll
Marathon and Health Expo (Nov. 15-16), where Marathon Expo attendees can visit
the Mazda display to have their photo taken at the SpeedCam photo booth,
refuel at the Mazda Fueling Station with free food and beverages, and share
stories of personal inspiration and motivation at the interactive #GAMECHANGER
wall. On November 17, at the marathon, runners and supporters can stop by the
Mazda Creation Station at the Start Line Village to pre-select a customized
"Mazda is proud to support the Rock 'n' Roll Marathon Series and its
participants," said Russell Wager, Vice President of Marketing for MNAO.
"Marathon runners who push their bodies to the limit for a good cause are true
Game Changers. They embody Mazda's brand values to excel beyond what is
Sponsorship activities include free food and beverages, screen-printed
t-shirts, and ride-and-drive opportunities for marathon participants and
supporters at each event. Mazda's sponsorship continues at the Rock 'n' Roll
Arizona Marathon & Half Marathon (Jan. 17-19, 2014).
"Partnering with Mazda was a natural fit given our brands share a passion for
performance and dedication to developing innovative ways to engage consumers
through unforgettable event experiences," said David O'Connell, VP Sponsorship
Sales of Competitor Group, operator of the Rock 'n' Roll Marathon Series. "We
look forward to providing Mazda with a fully integrated event platform for the
brand to engage with affluent athletes across the country."
In addition to providing onsite activities, "Team Mazda" runners will
participate in each Mazda sponsored Rock 'n' Roll Marathon. A full list of
Rock 'n' Roll Marathon cities and dates is available online at
Organized by Competitor Group, the Rock 'n' Roll Marathon Series is the
'World's Largest Running Series' with more than 500,000 runners taking part in
events around the world every year. Started in 1998, the simple idea of making
running fun has transformed the U.S. running landscape by infusing the course
with live bands, cheer teams and entertaining water stations, creating a
block-party atmosphere for participants and spectators alike. Today, the
series of marathons and half-marathons has spread to more than 32 destination
cities, drawing visitors from around the world.
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at
SOURCE Mazda North American Operations
Contact: Halie Schmidt, Mazda Information Bureau, (714) 913-9946
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