Kirusa Captures the Imagination of Ghanaians With Celeb Connect Service

Kirusa Captures the Imagination of Ghanaians With Celeb Connect Service 
Partners With Makeba to Bring Top African Celebrities on Board 
ACCRA, GHANA and NEW YORK, NY and CAPE TOWN, SOUTH AFRICA --
(Marketwired) -- 11/14/13 --  Kirusa, the leader in voice and social
media solutions for mobile users in emerging markets, announced a
partnership with Makeba Creates, a leading celebrity agency in Ghana.
This partnership enables top celebrities like John Dumelo, Efya,
Mzbel, Reggie Rockstone, amongst others, to more personally engage
with their fans in their own voice. 
Using Celeb Connect, celebrities can share their daily lives,
thoughts, and emotions in their own voice with their fans.
Participating stars can call or use smartphones to leave messages.
These messages are then delivered immediately to fans, who can listen
to what is happening in their most cherished celebrities' lives, in
the celebrities' own voice, which creates a "Voice Twitter"-like
experience. Ghanaian subscribers can see messages, call, and listen
to what's happening over the phone, or on the web at vobolo.com, and
can share with their friends on Facebook and Twitter. Further, the
fans get an opportunity to speak and engage with the celebrities
on-line and off-line. 
The Celeb Connect service, powered by Kirusa's Vobolo(TM) social
media platform, is currently available to mobile subscribers of
Airtel, Tigo, and Vodafone in Ghana. Airtel and Vodafone users can
dial 2510 and Tigo users can dial 1001 from their mobile and
subscribe to the service. 
There is a huge interest amongst Ghanaian people to listen to the
daily happenings in the lives of their stars, with a whopping 860,000
people following John Dumelo, Efya, Mzbel, and Reggie Rockstone in
the first few months. To share a perspective, these stars have
240,000+ followers on Twitter and 700,000+ on Facebook. 
Makeba Boateng, CEO, Makeba Creates Ltd., states, "Kirusa's Vobolo
platform is unrivaled in its state-of-the-art technology and
innovative solutions. Our proficiency in our respective fields
delivers a privileged service to the fans. Connecting celebrities to
consumers is an inevitable development of the digital age. It has
been happening online for many years now and using mobile voice is an
added dimension."  
Mrinal Roy, COO & Executive Director, Airtel Ghana, adds, "We have
seen a tremendous response to the Celeb Connect service on Kirusa's
Vobolo platform. Our subscribers all over the country are excited at
this new offering where they get an opportunity to hear their
favorite stars; and also an opportunity to speak with them." 
Inderpal Singh Mumick, Founder and CEO of Kirusa, shared his views on
the collaboration and its overwhelming success. "Bringing together
our respective expertise, we, along with Makeba, aimed at bringing
people closer to the celebrities they admire, and to empower them to
speak to the role models they idolize on screen. The response from
celebrities and from Ghanaian people has been excellent. We are in
talks with religious, sports and political celebrities to present
them on the Vobolo platform, and also intend to take the Vobolo
platform to other African countries."  
"The Celeb Connect service is not only a dream come true for the
fans, but also for us celebrities to connect with their fans. By
providing a "Voice-Twitter"-like experience, Vobolo has brought us
one more step closer to our fans, in a way not possible with any of
the other social media platforms. It is interesting to know how one's
daily routine, feelings and emotions affect one's fans. They are a
focal point of our celebrity existence. It is important for us to
know their expectations from us. Kirusa has brought in an exquisite
experience to the lives of Ghanaians, and Vobolo is a fantastic
platform to stay connected with them," added actor John Dumelo.  
About Airtel in Africa
 Airtel is driven by the vision of providing
affordable and innovative mobile services to all. Airtel has 17
operations in Africa: Burkina Faso, Chad, Democratic Republic of the
Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi,
Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone,
Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel
company. For more information, please visit www.airtel.com, or 'like'
the Airtel Ghana Facebook page via www.facebook.com/airtelgh or
follow us on Twitter via the handle@airtelghana  
About Bharti Airtel
 Bharti Airtel Limited is a leading integrated
telecommunications company with operations in 20 countries across
Asia and Africa. Headquartered in New Delhi, India, the company ranks
amongst the top 5 mobile service providers globally in terms of
subscribers. In India, the company's product offerings include 2G, 3G
and 4G services, fixed line, high speed broadband through DSL, IPTV,
DTH, enterprise services including national & international long
distance services to carriers. In the rest of the geographies, it
offers 2G, 3G mobile services. Bharti Airtel had over 275 million
customers across its operations at the end of July 2013. To know more
please visit, www.airtel.com 
About Makeba Creates
 Makeba Creates is a Ghana based celebrity
agent. Established in 2001, Makeba Creates PR (MCPR) is a Public
Relations Consultancy brand based in Accra/Ghana. MCPR focuses on its
own self products as well as customized strategic campaigns in the
areas of Business, Management, Fashion, Entertainment, Special Events
and the Arts. For more information visit: www.makebacreates.com  
About John Dumelo 
 John Dumelo is a leading African movie actor and
entrepreneur. He has acted in over 80 movies with elites like Ramsey
Noah, Omotola Jalade Ekeinde, Ini Edo, Jackie Appiah, Majid Michel
and Nadia Buari. John recently won 2013 Nollywood Entertainment
Awards Pan African Actor of the Year in USA, Africa's Most
Outstanding Actor 2011 at the Afro Australian Movies and Music Awards
in Dec 2011 in Australia. He also won the Best African Actor Award at
the African Entertainment Awards in April 2012 in Malaysia amongst
several awards. In 2011, he did a Hollywood movie with Hollywood star
Kimberly Ellis in Ghana and recently this year starred in a movie
titled One night in Vegas alongside Hollywood actor Jimmy Jean Louis.
As an entrepreneur Dumelo owns several businesses including a film
school, a hotel and a real estate company. He has also positively
affected over 1500 school children with educational materials across
West Africa through his charity, the John Dumelo foundation.  
About Kirusa
 Kirusa is the leader in voice and social media
solutions for emerging markets that enable mobile subscribers to
"Have A Voice!" and share their stories with their family and friends
across the globe. Kirusa's solutions include the hugely successful
Kirusa Voice SMS service, the world's most intelligent voice SMS
solution, used monthly by over 80 million mobile users in four
continents. Kirusa has integrated its Voice SMS platforms deployed at
carriers around the world into an Exchange Service to provide
interoperability, which when combined with its cloud-based Vobolo
social media platform, culminates in the extraordinary InstaVoice app
for voicing. Kirusa is pioneering a suite of smartphone and social
media applications that facilitate mobile subscribers in every corner
of the world to connect with each other, as well as their favorite
celebrities, and participate in TV polls and brand campaigns using
the power of voice. Kirusa's platform provides open APIs to enable
third parties to offer mobile applications. 
Kirusa solutions are
built on its patented technology, and its highly reliable and
scalable open multimodal platform, which processes over one billion
events a month. Kirusa has been recognized as one of top 100
technology companies by Silicon India, and one of top 25 emerging
technology companies by Smart Techie magazine. Headquartered in New
Jersey and led by an experienced team of wireless telecom executives
and technologists, Kirusa has offices in four continents. 'Kirusa
Voice SMS', Vobolo, and InstaVoice are registered trademarks of
Kirusa, Inc. For more information visit: www.kirusa.com. 
For further inquiries, please contact
For Airtel Ghana 
Donald Gwira
Head Corporate Communications and External Affairs 
Airtel Ghana
donald.gwira@gh.airtel.com 
For Makeba Creates  
Makeba Boateng
CEO
Tel: +233 (0)244 386 860
E-mail: makeba.boateng@gmail.com  
For Kirusa
Alchemy Corporate Communications 
Anju Makin
Tel: +91-9810170135
E-mail: anju_makin@alchemycc.com 
 
 
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