Dole Will Peel More Love in 2014
Fresh produce leader broadens healthy-eating initiative focused on making
fruits and vegetables fun
2014 “Peel the Love Summer Tour” will bring tastings, recipes and giveaways to
more banana-loving cities across the country
WESTLAKE VILLAGE, Calif. -- November 14, 2013
Dole’s “Peel the Love” campaign was such a hit this year that the produce
giant has announced that it will make fruits and vegetables even more fun in
Launched in January, the year-long Peel the Love effort celebrated the fun and
whimsy of bananas and pineapples with innovative new recipes, retailer
partnerships and a summer-long tour of banana-loving cities nationwide. In
all, the pink-and-turquoise Peel the Love food truck handed out 107,703 recipe
samples made from more than 15,336 DOLE^® Bananas at 147 tour stops at
supermarkets, special events and other local venues.
Despite the impressive numbers, consumers and retailers wanted more. So beyond
extending this year’s tour a month past its originally scheduled Labor Day
finale, Dole is bringing back an expanded Peel the Love effort in 2014
featuring more recipes, retailer partners and tour stops designed to bring its
eating-healthy-can-be-fun message to more of America.
“Since everyone knows how healthy bananas are, the goal of Peel the Love was
to reacquaint consumers and retailers with all the fun aspects of bananas and
Dole’s other fruits and vegetables through compelling new recipes, unexpected
serving suggestions and free giveaways,” explained Bil Goldfield,
communications director of Dole Fresh Fruit. “The response was fantastic and
so, due to popular demand, we’ll be taking our message to even more of the
country in 2014.”
“It’s clear from the response that Americans are ready to embrace their
bananas and other fruits and vegetables in new ways – and, as the world’s top
provider of fresh produce, we’re only too happy to oblige.”
Once again, Dole will host a year-long celebration dedicated to the fun,
irreverence and universally beloved aspects of the iconic yellow fruit.
Elements of Peel the Love 2014 will include new recipes, serving, pairing and
entertaining suggestions, social media programs and an expanded tour that will
stop at supermarkets, special events and public venues in cities across the
Dole will also continue to educate registered dieticians (RDs), supermarket
nutritionists, food bloggers and other influentials about the health, taste
and convenience advantages of bananas through media appearances, tastings and
Banana lovers can learn more about Peel the Love at www.dole.com/peelthelove.
A full tour schedule will be posted in the spring.
For more information on DOLE Bananas, including recipes, serving suggestions
and other information, go to http://www.dole.com/Products/Fresh-Fruits/Bananas
or http://www.dole.com/Bananas, or follow us on Facebook or Twitter at
www.facebook.com/DOLEBananas or www.twitter.com/DOLEBananas, respectively.
About DOLE Bananas
DOLE is the top-selling banana in North America — in both conventional and
organic product categories. Since its establishment, Dole has built its
reputation on a ceaseless commitment to quality. Today, the DOLE brand stands
for more than 100 years of quality produce — and one of the world’s largest
suppliers of fresh fruits and vegetables, including bananas. Dole strives to
grow, produce, harvest, transport and distribute its bananas and other produce
in the most environmentally and socially conscious way possible. For
information, go to http://www.dole.com/Products/Fresh-Fruits/Bananas
About Dole Food Company, Inc.
Dole Food Company with 2012 revenues from continuing operations of $4.2
billion, is one of the world’s largest producers and marketers of high-quality
fresh fruit and fresh vegetables. Dole is an industry leader in many of the
products it sells, as well as in nutrition education and research. For more
information, please visit www.dole.com or http://investors.dole.com
Bob Ochsner / Collin Whitley
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