BURGER KING® Offers $1 BBQ Rib Sandwich
Sweet and Spicy BBQ Flavor for Only $1
MIAMI -- November 14, 2013
Burger King Worldwide, Inc. (NYSE:BKW) announced today that it is now offering
a new BBQ Rib Sandwich for only $1. The BBQ Rib Sandwich features a juicy
boneless fire-grilled rib patty, freshly cut onions, crisp pickles, a sweet
and spicy BBQ Sauce all served on a warm toasted sesame bun.
The new BBQ Rib Sandwich is another delicious fire-grilled option for BURGER
KING® guests to enjoy, as well as the BIG KING™ sandwich introduced last week.
“Value and innovation are important to BURGER KING^® guests and we’re serving
plenty of both,” said Eric Hirschhorn, Chief Marketing Officer, North America.
“We are excited to offer our guests chicken, rib and beef options at a great
value – all with the fire-grilled difference BURGER KING^® restaurants have
always been known for. Our BBQ Rib sandwich is the perfect balance of sweet
and spicy and we’re thrilled to offer this sandwich at an unbeatable price
point of only $1.”
After an overwhelming demand of guests craving classic BBQ fire-grilled
flavors, the BBQ Rib Sandwich paired with a spicy sauce and a bite of crunchy
pickles showcases BURGER KING^® fire-grilling at its best.
The $1 BBQ Rib Sandwichis available now in BURGER KING® restaurants
nationwide for a limited time only.
About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING^® (NYSE:BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 13,000 locations serving more than 11 million
guests daily in 91 countries and territories worldwide. Approximately 99
percent of BURGER KING^® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. To learn more about Burger King Worldwide, please visit the
company's website at www.bk.com or follow us on Facebook and Twitter.
ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
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