Fiery Footlong™ sandwiches and The Hunger Games: Catching Fire contest
launch in restaurants across Canada
TORONTO, Nov. 14, 2013 /CNW/ - SUBWAY(®) Restaurants, in collaboration with
leading Canadian distributor Entertainment One (eOne), is turning up the heat.
The chain has launched a new, limited edition line of Fiery Footlong
sandwiches which feature a creamy new Sriracha sauce. And to further spice up
the SUBWAY(®) Restaurants experience, a new branded promotion launched on
November 1, 2013 in support of the second film in Lionsgate's global
blockbuster Hunger Games feature film franchise, The Hunger Games: Catching
Fire. The Hunger Games: Catching Fire opens in theatres and IMAX across
Canada and around the world on November 22, 2013.
"At SUBWAY(®), we're always looking for new and exciting ways to engage our
customers - innovation is at the core of our brand," said Kathleen Bell,
Director of National Marketing, SUBWAY(®) Restaurants in Canada. "We're
excited to be wrapping up 2013 with our hottest promotion to date, offering
our customers a way to experience The Hunger Games: Catching Fire that they
can't get anywhere else."
The Hunger Games: Catching Fire promotion offers SUBWAY(®) customers the
chance to win $1 million presented by Coca-Cola, plus hundreds of secondary
prizes, with every 21 oz. fountain drink purchased at a participating
restaurant. Contest entry, and full contest details, are online at subway.com.
The Fiery Footlong line of sandwiches includes a Sriracha Steak Melt, a Turkey
Jalapeño Melt and a Sriracha Bacon, Egg & Cheese breakfast sandwich. Also
featured are the new Jalapeño Cheese bread and creamy Sriracha sauce, both of
which will be in restaurants for a limited time only. Finally, a new fiery
soup, Poblano Corn Chowder, is also available for a limited time.
The Hunger Games: Catching Fire promotion and the new Fiery Footlong
collection, will be promoted through a national media campaign in English and
French Canada, as well as extensive social media promotion. Creative was
produced by kbs+ and the media buy was coordinated by Carat. Public relations
and social media for SUBWAY® Canada are managed by Veritas Communications.
About SUBWAY® Restaurants
SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with
more than 40,000 restaurants in over 100 countries and more than 3,000
restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald's in
the number of restaurant locations worldwide. Headquartered in Milford, Conn.,
the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck
in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.com.
SUBWAY® is a registered trademark of Doctor's Associates Inc.
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment
company that specializes in the acquisition, production and distribution of
film and television content. The company's comprehensive network extends
around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux,
France, Germany, Scandinavia, Australia, New Zealand, South Africa and South
Korea. Through established Entertainment and Distribution divisions, the
company provides extensive expertise in film distribution, television and
music production, family programming and merchandising and licensing. Its
current rights library is exploited across all media formats and includes more
than 35,000 film and television titles, 2,800 hours of television programming
and 45,000 music tracks.
About The Hunger Games: Catching Fire
The Hunger Games: Catching Fire begins as Katniss Everdeen (played by Jennifer
Lawrence) has returned home safe after winning the 74th Annual Hunger Games
along with fellow tribute Peeta Mellark (played by Josh Hutcherson). Winning
means that they must turn around and leave their family and close friends,
embarking on a "Victor's Tour" of the districts. Along the way Katniss senses
that a rebellion is simmering, but the Capitol is still very much in control
as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) -
a competition that could change Panem forever. The Hunger Games: Catching Fire
is directed by Francis Lawrence, and produced by Nina Jacobson's Color Force
in tandem with producer Jon Kilik. The novel on which the film is based is the
second in a trilogy written by Suzanne Collins that has over 65 million copies
in print in the U.S. alone.
SOURCE SUBWAY RESTAURANTS
Andréa Giroux Veritas Communications 416.955.4574 firstname.lastname@example.org
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