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SUBWAY® Restaurants turns up the heat with fiery promotion

Fiery Footlong™ sandwiches and The Hunger Games: Catching Fire contest 
launch in restaurants across Canada 
TORONTO, Nov. 14, 2013 /CNW/ - SUBWAY(®) Restaurants, in collaboration with 
leading Canadian distributor Entertainment One (eOne), is turning up the heat. 
The chain has launched a new, limited edition line of Fiery Footlong 
sandwiches which feature a creamy new Sriracha sauce. And to further spice up 
the SUBWAY(®) Restaurants experience, a new branded promotion launched on 
November 1, 2013 in support of the second film in Lionsgate's global 
blockbuster Hunger Games feature film franchise, The Hunger Games: Catching 
Fire. The Hunger Games: Catching Fire opens in theatres and IMAX across 
Canada and around the world on November 22, 2013. 
"At SUBWAY(®), we're always looking for new and exciting ways to engage our 
customers - innovation is at the core of our brand," said Kathleen Bell, 
Director of National Marketing, SUBWAY(®) Restaurants in Canada. "We're 
excited to be wrapping up 2013 with our hottest promotion to date, offering 
our customers a way to experience The Hunger Games: Catching Fire that they 
can't get anywhere else." 
The Hunger Games: Catching Fire promotion offers SUBWAY(®) customers the 
chance to win $1 million presented by Coca-Cola, plus hundreds of secondary 
prizes, with every 21 oz. fountain drink purchased at a participating 
restaurant. Contest entry, and full contest details, are online at subway.com. 
The Fiery Footlong line of sandwiches includes a Sriracha Steak Melt, a Turkey 
Jalapeño Melt and a Sriracha Bacon, Egg & Cheese breakfast sandwich. Also 
featured are the new Jalapeño Cheese bread and creamy Sriracha sauce, both of 
which will be in restaurants for a limited time only. Finally, a new fiery 
soup, Poblano Corn Chowder, is also available for a limited time. 
The Hunger Games: Catching Fire promotion and the new Fiery Footlong 
collection, will be promoted through a national media campaign in English and 
French Canada, as well as extensive social media promotion. Creative was 
produced by kbs+ and the media buy was coordinated by Carat. Public relations 
and social media for SUBWAY® Canada are managed by Veritas Communications. 
About SUBWAY® Restaurants 
SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with 
more than 40,000 restaurants in over 100 countries and more than 3,000 
restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald's in 
the number of restaurant locations worldwide. Headquartered in Milford, Conn., 
the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck 
in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.com. 
SUBWAY® is a registered trademark of Doctor's Associates Inc. 
About Entertainment One 
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment 
company that specializes in the acquisition, production and distribution of 
film and television content. The company's comprehensive network extends 
around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, 
France, Germany, Scandinavia, Australia, New Zealand, South Africa and South 
Korea. Through established Entertainment and Distribution divisions, the 
company provides extensive expertise in film distribution, television and 
music production, family programming and merchandising and licensing. Its 
current rights library is exploited across all media formats and includes more 
than 35,000 film and television titles, 2,800 hours of television programming 
and 45,000 music tracks. 
About The Hunger Games: Catching Fire 
The Hunger Games: Catching Fire begins as Katniss Everdeen (played by Jennifer 
Lawrence) has returned home safe after winning the 74th Annual Hunger Games 
along with fellow tribute Peeta Mellark (played by Josh Hutcherson). Winning 
means that they must turn around and leave their family and close friends, 
embarking on a "Victor's Tour" of the districts. Along the way Katniss senses 
that a rebellion is simmering, but the Capitol is still very much in control 
as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - 
a competition that could change Panem forever. The Hunger Games: Catching Fire 
is directed by Francis Lawrence, and produced by Nina Jacobson's Color Force 
in tandem with producer Jon Kilik. The novel on which the film is based is the 
second in a trilogy written by Suzanne Collins that has over 65 million copies 
in print in the U.S. alone.
 

SOURCE  SUBWAY RESTAURANTS 
Andréa Giroux Veritas Communications 416.955.4574 giroux@veritasinc.com 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2013/14/c7441.html 
CO: SUBWAY RESTAURANTS
ST: Ontario
NI: RES ADV  
-0- Nov/14/2013 14:18 GMT
 
 
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