Avnet Technology Solutions’ Experts Share Five Ways Solution Providers Can
Prepare Their Retail Clients’ E-Commerce Systems for the Holiday Season
TEMPE, Ariz. -- November 13, 2013
As retailers enter the 2013 holiday season, Avnet Technology Solutions, the
global IT solutions distribution leader and an operating group ofAvnet, Inc.
(NYSE:AVT), is offering advice that solution providers and value-added
resellers (VARs) in the U.S. and Canada can use to help their retail clients
optimize e-commerce systems for the end-of-year increased demand. These
practical steps are designed to help partners address their retail clients’
business challenges, such as e-commerce system slowdowns and failures.
E-commerce system performance will be a significant source of revenue
generation and an especially important area for retailers’ attention as 2013
draws to a close. Shop.org, a digital commerce community for the world’s
largest retail trade association – National Retail Federation (NRF),
anticipates that 2013 online holiday sales in November and December will grow
between 13 percent and 15 percent over last year’s holiday season, to as much
as $82 billion.
“Solution providers and VARs are in an excellent position to contribute to
trouble-free online ordering, transaction processing and logistics for their
retail clients,” said Tony Vottima, senior vice president and general manager,
Avnet Services, Americas. “These tips demonstrate the skills and capabilities
Avnet can provide to partners to help them engage their retail clients in
conversations about the readiness of their IT systems before the holiday
season hits full force, especially since retailers’ success relies on strong
Avnet, through its Avnet Services organization, has helped some of the world’s
largest retailers create exceptional digital shopping experiences through
e-commerce strategy development and solution design. Avnet’s e-commerce
experts have identified five key areas for partners to explore with their
retail clients in advance of the holiday season, including Black Friday and
Cyber Monday. These include:
*Determine the “now” normal – Partners should work with their retail
clients to baseline e-commerce sites before the holiday season begins,
helping retailers immediately recognize if something abnormal occurs
during the holiday season. Also, auditing sites allows partners and
retailers to identify small and recurring errors that could multiply
during heavy site usage. Remediating these seemingly small problems before
the holiday season, such as simply reducing errors written to logs, can
significantly improve site performance during critical periods.
*Reduce risk areas – Partners should also carefully review retailers’ local
and edge caching strategies, which often have not been updated since their
sites went live. Any adjustments made should be tested to reduce the risk
of a poorly performing site. Additionally, partners should examine
retailers’ sites holistically. An assessment of items such as
infrastructure stability, bandwidth usage, network backups and other
back-end systems can help identify areas that could have a negative impact
under increased holiday transactional loads.
*Optimize channels – Customers expect easy access to e-commerce sites
through any device. Partners can work with retailers to incorporate
solutions, such as responsive web design (RWD), into retailers’ sites.
This allows retailers to build one set of source code that can be adapted
to any new device—smartphones, tablets, desktop browsers, etc.
*Detect early, resolve quickly – Partners should also ensure that their
retail clients have quantitative and qualitative tools to help IT support
teams proactively manage the site during heavy loads. Actively monitoring
user experiences can help retailers rapidly pinpoint issues, such as
long-running pages and bad promotion codes, as they arise, reducing their
*Check in – As trusted advisors, partners should also discuss customer
support team communication strategies with retailers. Customer support
teams are often not as familiar with e-commerce sites as they need to be.
By making time before the holiday season to gauge the support team’s
confidence, retailers can help ensure support teams have 100 percent
proficiency navigating and working e-commerce sites. If needed, partners
and retailers can create refresher training programs to review overall
operations, with an emphasis on explaining changes that have occurred
since the previous holiday season.
Additionally, the Avnet Services team has a wide range of e-commerce expertise
partners can leverage to help their retail clients develop strategies and
systems for driving more business to e-commerce sites and retain and attract
customers through mobile and traditional methods. Partners can also hone their
retail industry knowledge and skills through Avnet RetailPath^™ which is built
on the proven Avnet SolutionsPath^® methodology to help partners specialize in
high-growth markets such as retail. Avnet RetailPath provides partners with
in-depth industry training, detailed sales guidance on what and how to sell IT
solutions to the retail market, and demonstration capabilities to bring IT
solutions to life for potential clients.
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About Avnet Technology Solutions
As a global IT solutions distributor, Avnet Technology Solutions collaborates
with its customers and suppliers to create and deliver services, software and
hardware solutions that address the business needs of their end-user customers
locally and around the world. The group serves customers and suppliers in
North America, Latin America and Caribbean, Asia Pacific, and Europe, Middle
East and Africa. It generated US $10.36 billion in annual revenue for fiscal
year 2013. Avnet Technology Solutions is an operating group of Avnet, Inc. For
more information, visit http://www.ats.avnet.com.
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion.
For more information, visit www.avnet.com.
Brodeur Partners, for Avnet Technology Solutions
Marcia Chapman, 1-480-308-0284
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