Barc announces new additions to leadership team
SAN FRANCISCO, Nov. 13, 2013
SAN FRANCISCO, Nov. 13, 2013 /PRNewswire/ --John Koch has been named Creative
Director at Barc to lead the agency's creative efforts across all integrated
marketing programs. Previously, John was Senior Creative Director at Upshot in
"John's depth of experience with a range of blue-chip clients brings a new
vision to Barc," says John Randazzo, Chief Executive Officer of the San
Francisco agency. "John's a 13-year veteran of shopper marketing and digital
campaigns, spanning clients as diverse as P&G, Disney, and Publix. John's
relentless focus on consumer engagement across all channels makes this a great
addition for Barc."
At Upshot, John served as lead creative for Disney Vacation Club and
Tremor/Vocalpoint, P&G's word-of-mouth marketing arm, in addition to leading
teams on Unilever, Kraft Foods, Kellogg's and Coca-Cola. John's creative
inspiration derives from a variety of sources, but he enjoys a particular love
for pop culture and music, as curated on his website, Popservations. John will
oversee all creative at Barc, devoted to developing consumer-centric ideas and
offering a fresh perspective to the agency's fully integrated approach.
Barc is also expanding their account team, naming Heather O'Donnell as
Director of Planning. Heather has worked comfortably in both agency and
client positions, including The Clorox Co, Constellation Brands, and Nestle
USA. Heather has extensive brand and customer marketing experience, having
worked closely with key retailers Safeway, Costco, and Dollar Store.
"Heather's skill at deftly aligning client objectives with strategic insights
across multiple consumer touch points is excellent. Her experience is perfect
to lead our clients and our agency account teams," says Randazzo.
Barc is an award-winning integrated marketing agency that combines shopper
marketing, digital, promotion, and design to create compelling ideas that
inspire consumers to take action. Barc has been a Promo Magazine Top 100
Agency for 19 consecutive years. An independent agency based in San
Francisco, Barc's success derives from their highly collaborative,
results-driven campaigns for clients including J.M. Smucker Co., Tree Top,
Dole Foods and Core Brands a division of Nortek, Inc. For more information,
Contact: John Anthony Randazzo, +1-415-992-4855, email@example.com
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