SBS Launches AIRE Radio Networks To Serve Growing National Hispanic Audiences
---Content and Entertainment Multiplatform to Expand Options for Advertisers
Looking to Reach U.S. Hispanic Audiences.---
MIAMI, Nov. 13, 2013
MIAMI, Nov. 13, 2013 /PRNewswire/ --(SBS/AireRadioNetworks)---In a
revolutionary move to expand content solutions for advertisers, Spanish
Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) announced the launch of AIRE
Radio Networks to create and distribute leading Spanish-language radio
programming debuting with a robust and high-profile celebrity lineup and
targeted network vehicles.
(Photo: http://photos.prnewswire.com/prnh/20131113/CL16554 )
(Logo: http://photos.prnewswire.com/prnh/20110316/CL65860LOGO )
At launch, AIRE Radio Networks will reach listeners in nine of the nation's
Top 10 markets with an audience close to 12 million listeners – nearly 26
percent of the U.S. Hispanic population each week. AIRE Radio Networks, will
feature shows focused on the issues that matter most to Hispanics, including
current events, health and family, finances, education, sports, and
"This creation solidifies SBS' expanding presence in Hispanic media and
entertainment," commented Raul Alarcon, Chairman, President and CEO of SBS.
"We're excited about capitalizing on syndication growth opportunities and AIRE
Radio Networks will extend our top-ranked offerings to advertisers and
listeners nationwide. Heritage radio properties with national coverage,
popular on-air hosts providing unique syndicated programming, promotional
tie-ins with major concert tours and online partnerships- ¡Real Radio! has
AIRE Radio Networks is designed to harness the power of SBS multi-genre
programming through five targeted network vehicles in more than 30 markets,
and national scale solutions on content, experiential, digital, mobile, and
online platforms with more than 1.5 million unique visitors.
"We've put together a stupendous lineup to deliver a national platform," said
Elisa Torres, SVP Network Operations & Affiliate Sales, Aire Radio Networks.
"With AIRE Radio Networks' targeted choices and vehicles, we anticipate rapid
growth for clients seeking to embrace nationwide Hispanic listeners."
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Twitter handle @spanishbroadcast
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About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment company in the United States. SBS
owns and operates 20 radio stations located in the top U.S. Hispanic markets
of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico,
airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban
format genres. The Company also owns and operates MegaTV, a television
operation with over-the-air, cable and satellite distribution and affiliates
throughout the U.S. and Puerto Rico. SBS also produces live concerts and
events and owns 21 bilingual websites, including www.LaMusica.com, a bilingual
Spanish-English online site providing content related to Latin music,
entertainment, news and culture. The Company's corporate Web site can be
accessed at www.spanishbroadcasting.com.
SOURCE Spanish Broadcasting System, Inc.
Contact: Vladimir Gomez, Spanish Broadcasting System, Inc. (Big Time Media),
Director of Communications, email@example.com, (786) 510-8841
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