ReachLocal’s ReachEdge Now Available in Canada; Announcement Follows on Successful U.S. Introduction

  ReachLocal’s ReachEdge Now Available in Canada; Announcement Follows on
  Successful U.S. Introduction

  ReachEdge includes a smart website, easy-to-use lead management software,
       innovative tracking technology and a powerful mobile application

Business Wire

WOODLAND HILLS, Calif. -- November 13, 2013

ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing
for small-to-medium-sized businesses (SMBs), today announced the general
availability in Canada of ReachEdge, an easy-to-implement marketing system
that helps SMBs get more customers from their marketing spend. ReachEdge is a
key component of ReachLocal's new marketing and commerce Software-as-a-Service
(SaaS) suite of products, which help local merchants digitize their
businesses, operate more efficiently and maximize the return on their
investments. ReachEdge was recently released in the U.S., where it has been
met with favorable customer response.

“Merchants worldwide struggle to convert website visitors into leads and then
convert those leads into customers. ReachEdge offers a simple solution that
automates the entire process for SMBs,” said Kris Barton, ReachLocal’s chief
product officer. “We are excited to make this much-needed solution available
to Canadian small businesses, and are committed to making ReachEdge available
to as many SMBs around the world as possible over the coming quarters.”

So many business owners make significant investments in online marketing and
advertising, only to have the majority of their leads slip through the cracks.
If they don't have a website that engages visitors and turns them into leads,
have a mobile website, quickly respond to new leads, routinely follow up with
their best leads, or know which of their marketing campaigns are working, they
are likely wasting those investments. ReachEdge is a comprehensive marketing
system that gives business owners the tools and support they need to get the
most out of their marketing dollars. It combines a smart website, easy-to-use
lead management software and a powerful mobile application that work together
to help SMBs convert more visitors into leads and more leads into customers.

The foundation of the ReachEdge system is a customized website designed to
convert visitors into leads by maximizing search engine discovery and visitor
engagement. ReachEdge further facilitates lead conversion by sending automated
staff reminders, including full lead details and call recordings, via text
message, email or mobile app, which helps ensure no leads go unseen or
unaddressed. The system also automatically sends a series of customized
marketing emails to prospects to keep the merchant top of mind until they are
ready to buy. Finally, the tracking technology included in ReachEdge captures
the unique online source of each lead, empowering business owners by providing
insight into which marketing channels are generating the most customers.
Businesses can now spend their marketing dollars more efficiently and focus on
the activities that yield the most new customers.

ReachEdge product features:

  *Smart Website

       *Professionally designed, incorporating best practices for lead
       *Optimized version for smartphones and tablets
       *Custom content creation
       *Advanced capture technology (tracking phone numbers, automatic
         contact information capture)
       *Integrated with social media presence
       *Search engine optimized content and features
       *Self-service updates
       *Optional live chat module

  *Lead Management Software

       *Real-time notification of new contacts via text message, email or
         mobile app alert
       *Call recording
       *One-touch lead classification that kicks off automated marketing
       *Automated lead list building
       *Reminder notifications of active leads
       *Custom, branded lead nurturing emails

  *Mobile Application

       *Prioritized list of new contacts and active leads requiring follow-up
       *Full information on each lead, including call-recordings and
         email/form details
       *Lead source and engagement reports
       *Closed loop reporting on revenue driven by each marketing source
       *Detailed performance reports available via web portal

For nearly a decade, ReachLocal has helped local businesses acquire customers
online, delivering more than 110 million leads to customers in 16 countries
through its lead generation products: ReachSearch, ReachDisplay, ReachCast and
ReachRetargeting. Currently, the company has over 24,600 customers across five
core verticals: healthcare, automotive, home services, professional services
and specialty services.

For more information about ReachLocal, visit, follow
us at, or email

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ:RLOC) develops online marketing and transaction
solutions that power local commerce for SMBs, from lead generation and lead
conversion to booking and buying. Our global distribution network includes
local Internet marketing consultants and service professionals, along with
select third-party agencies and resellers throughout Australia, Austria,
Belgium, Brazil, Canada, Czech Republic, Germany, Japan, the Netherlands, New
Zealand, Poland, Russia, Singapore, Slovakia, the United Kingdom and the
United States. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe
to ReachLocal's free newsletter to receive news, tips and other online
marketing insights.


Media Contact:
ReachLocal, Inc.
Dana M. Harris
Vice President, Communications
(818) 936-9904
Investor Relations:
The Blueshirt Group
Alex Wellins
(818) 575-6840
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