Cambium Networks Appoints Martin de la Serna as VP of Sales EMEA
ROLLING MEADOWS, Illinois, Nov. 13, 2013
- Seasoned sales executive brings diverse global and technological background
to new position
ROLLING MEADOWS, Illinois, Nov. 13, 2013 /PRNewswire/ -- Cambium Networks™ , a
global leading provider of wireless broadband solutions, today announced the
appointment of Martin de la Serna to vice president of sales for Europe, the
Middle East and Africa. To his new role, de la Serna brings over 20 years of
experience in working for technology companies in the mobile wireless,
software and data storage industries in Europe, Latin America and North
"I've spent over half my career in the wireless industry and am thrilled to
return to it with such a dynamic company," said de la Serna. "Cambium
Networks' varied product portfolio includes solutions to suit any connectivity
or environmental challenge. I look forward to aiding in its mission of
connecting the unconnected in the three key regions I am responsible for,
which include countries with many of the world's lowest rates of Internet
De la Serna takes over the role from Ian Bayly, who will assume the position
of vice president of global partner development. Bayly will be responsible for
developing business with all global OEMs (original equipment manufacturers) as
well as all multi-national system integrators (SIs). Bayly will establish
contracts with new OEMs and ensure that SIs include Cambium Networks solutions
in their installations.
"In my nearly 20 years in wireless technology, working at Cambium Networks has
truly been the most rewarding," stated Bayly. "I am excited for my new role
and to contribute to the company's continued growth and market proliferation.
By the same token, I warmly welcome Martin aboard and know that his global
expertise will prove tremendously valuable."
A specialist in building brands and gaining footholds in new markets, de la
Serna was most recently vice president of sales and marketing for Helveta,
Ltd, a software start-up that flourished under de la Serna's stewardship. In
less than three years, he built and managed sales teams in Europe, the U.S.
and Africa, driving the company from pre-revenue status to a market leading
Prior to Helveta, he spent 11 years in the wireless space with interWave
Communications and Harris Corporation. He was managing director of EMEA at
interWave, overseeing a tenfold growth in the region's wireless network
business up to the company's acquisition by Alvarion, Ltd. De la Serna built
Harris' microwave transmission operation and leading market share in the
Mercosur countries, taking the lead in establishing the company's equipment
manufacturing center in Sao Paulo and support facilities across Brazil. In his
four years as vice president and managing director of Harris do Brasil, he
grew revenue and operations from US$5 million in equipment-only sales to
US$100 million in multi-divisional turnkey business transactions.
"I'm pleased that Ian will be filling a key position on the executive team and
to add Martin," said Atul Bhatnagar, president and CEO, Cambium Networks. "His
proven track record of sales across technologies and keen leadership acumen
will be a great asset to Cambium Networks in our continued growth in the EMEA
About Cambium Networks:
Cambium Networks is a leading global provider of wireless broadband solutions
that connect the unconnected. Through its extensive portfolio of reliable,
scalable and secure wireless broadband point-to-point (PTP) and
point-to-multipoint (PMP) platforms, Cambium Networks makes it possible for
all service providers; enterprises; governmental and military agencies; oil,
gas and utility companies; Internet service providers; and public safety
networks to build powerful, easily sustainable communications networks. The
company currently has over four million of its access and backhaul radios
deployed in thousands of demanding networks in more than 150 countries.
Headquartered outside Chicago and with R&D centers in the U.S. and Ashburton,
U.K., Cambium Networks sells through a range of trusted global distributors.
For more information, visit: www.cambiumnetworks.com and
GolinHarris for Cambium Networks +1 415 318 4379 CambiumPR@golinharris.com
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