JAKKS Pacific Partners with Best-in-Class Brands to Launch miWorld™ Toy Line Enhanced with Revolutionary New iD™ Recognition

  JAKKS Pacific Partners with Best-in-Class Brands to Launch miWorld™ Toy Line
  Enhanced with Revolutionary New iD™ Recognition Technology

  miWorld miniature replica stores featuring CLAIRE’S®, DAIRY QUEEN®, OPI®,
    SPRINKLES CUPCAKES™ and SWEET FACTORY® launching at retail in December

miWorld DreamPlay app enhances the at-home play experience on all core miWorld
playsets and is expected to be available on the iTunes® app store in December

Business Wire

MALIBU, Calif. -- November 13, 2013

Leading U.S. toy company, JAKKS Pacific, Inc. (Nasdaq: JAKK), announced today
that it has collaborated with multiple top consumer products and retail
companies including CLAIRE’S®, DAIRY QUEEN®, OPI®, SPRINKLES CUPCAKES™ and
SWEET FACTORY®, to launch a new line of mini play environments called miWorld™
in December. miWorld will allow girls to build, play, collect and connect a
miniature world of their favorite stores. The miWorld line will also feature
compatibility with the miWorld DreamPlay app which utilizes patented iD
recognition technology to recognize 2D images and 3D objects to bring the
miWorld playsets to life on iOS smartphone and tablet devices. The miWorld
DreamPlay app was developed and published by DreamPlay Toys, LLC, the joint
venture between JAKKS Pacific and emerging technology company NantWorks, LLC,
founded by Dr. Patrick Soon-Shiong.

JAKKS Pacific, Inc. (Nasdaq: JAKK) will launch a new line of mini play
environments called miWorld™ ...

JAKKS Pacific, Inc. (Nasdaq: JAKK) will launch a new line of mini play
environments called miWorld™ based on top brands including CLAIRE’S®, DAIRY
launch at Walmart in December and will also feature the miWorld DreamPlay app,
which utilizes patented iD recognition technology to bring the miWorld
playsets to life on iOS smartphone and tablet devices. (Photo: Business Wire)

From candy shops and accessory stores, to nail salons and cupcake bakeries,
girls can build and design each miWorld “store” in ways that are authentic to
each trendsetting brand. Girls can collect all five sets in the first
assortment, fill them with realistic miniatures of food, make-up, candy,
accessories and clothing, and create a mall of their very own.

With the free miWorld app available for iOS devices, children can use the
patented iD™ recognition technology to enjoy two ways to play with their
miWorld toys. Within the app, girls can enjoy customizing the look of their
miWorld avatar, shop at virtual miWorld stores, change the outfits and
accessories of their avatar and take their virtual miWorld on the go. The
unique augmented reality experience allows girls to interact with their avatar
and the physical playset on their device screen through “hotspots” showcased
in the app and enjoy magical surprises.

“We know that girls love collecting and customizing, and shopping at trendy
stores like Claire’s. miWorld allows girls to play out aspirational roles and
play patterns with their favorite brands and stores,” said Stephen Berman,
Co-Founder and CEO, JAKKS Pacific. “miWorld also brings to life fun and
authentic play experiences with the DreamPlay app experience. Girls can unlock
interactive games, content-rich experiences and animation on their iOS smart
phone or tablet device.”

Berman continued, “We expect to offer our miWorld products both
internationally and in North America at our major retail partners with
additional distribution at our partner brands’ retail locations.”

“Claire’s is excited to be a part of the launch of a truly innovative product
line like miWorld,” said James Fielding, Chief Executive Officer, Claire’s
Stores, Inc. “With the DreamPlay app experience, miWorld reaches girls in a
new and engaging way that further extends the Claire’s experience. Being a
part of miWorld also allows us to bring our brand into new distribution
channels to further enhance our overall brand awareness and connect with our
Claire’s friends.”

“The opportunity to be a featured brand in the miWorld line is unique,” said
Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President. “By
partnering with JAKKS we are giving girls an opportunity to further engage
with OPI in a truly authentic way, where they can be both the nail technician
and the customer.”

Candace Nelson, founder of Sprinkles Cupcakes and judge on Food Network’s
Cupcake Wars, stated, “I am excited to team up with JAKKS Pacific for the
launch of miWorld. Young Sprinkles fans regularly tell me their dream is to
open a cupcake bakery when they grow up. The miWorld playsets and app is a
fun, creative way for them to build upon that dream!”

The miWorld line will be available at Walmart stores nationwide in December
2013 and at Toys “R” Us and other major retailers in 2014.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the
creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Graco® and Cabbage Patch Kids®. DreamPlay Toys, LLC is a joint
venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and
sell toys and related consumer products incorporating NantWorks’ proprietary
iD recognition technology. www.jakks.com

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

© 2013 JAKKS Pacific, Inc. All rights reserved.

Photos/Multimedia Gallery Available:



JAKKS Pacific, Inc.
Anne-Marie Grill, 310-455-6245
Victoria Venturi, 310-455-6235
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