Blaze Fast-Fire'd Pizza Announces Franchise Expansion in TX, LA, MS, AL & NC
Build Your Own Artisanal Pizza Chain Grows Development Pipeline to
209 Locations in 19 States & Washington DC
LOS ANGELES, CA -- (Marketwired) -- 11/13/13 -- Blaze Fast-Fire'd
Pizza, the leading build your own artisanal pizza chain, today
announced that Saddles Blazin', LLC, a subsidiary of Paradigm
Investment Group, has signed an agreement to develop 19 franchise
locations across a southern corridor that includes San Antonio TX,
Austin TX, New Orleans LA, Jackson MS and Birmingham AL. It was also
announced that OC Enterprises, LLC has signed a franchise agreement
to develop six Blaze Pizza restaurants in Raleigh-Durham, NC.
"We expect that Blaze Pizza will pioneer a better pizza category much
like Chipotle did with burritos and Five Guys did with burgers," said
Don Wollan, president of Paradigm Investment Group. "Chef Brad has
created a fast scalable artisanal pizza that is simply amazing. And,
with pizza arguably more popular than burgers, the opportunity for
Blaze Pizza is huge. We can't wait to get started."
Paradigm Investment Group, led by Don Wollan, Brian Kelley and Greg
Hazard, is the operator of 95 Hardee's franchise restaurants
throughout Louisiana, Mississippi, Alabama, Tennessee and Florida.
Prior to founding Paradigm, Mr. Wollan operated over 70 Burger King
and TGI Fridays franchises. In 2010, Paradigm was honored as the top
franchisee in the entire CKE chain of restaurants. In 2011 & 2012,
Paradigm was recognized twice as CKE's Developer of the Year.
OC Enterprises, owned by Russell and Loreen Hansen, operates four
Five Guys restaurants in Ohio and is consistently ranked in the top
ten franchisees nationwide for territory performance. "When you think
about it, there really isn't a place to get a great custom pizza
really fast," said Mr. Hansen. "This is a big opportunity in the fast
food landscape and we plan to fill it."
With the addition of these two franchise agreements, Blaze Pizza now
has a development pipeline of 209 restaurants spread across 19 states
and Washington DC. Today, Southern California is "sold out" with 11
franchise groups committed to building 70 restaurants over the next
five years. Previously announced markets already under development
include New York City, Chicago, Miami, Baltimore/Washington DC,
Indianapolis, Detroit, Houston, Milwaukee, Madison, Columbus, Boise,
Rapid City and the San Francisco Bay Area.
About Blaze Pizza
Blaze Pizza uses an interactive ordering format that allows guests to
create their own custom artisanal pizzas at freakishly fast speed --
each for around $7.00. Every Blaze Pizza restaurant makes its own
dough from scratch using a recipe that requires a 24-hour
fermentation period to produce its signature light-as-air, crisp
crust. Guests watch as each perfectly proofed dough ball is pressed
into a generous 11-inch crust. Next, they travel down the assembly
line to "co-create" a signature pizza or design one of their own --
choosing from more than 40 fresh-made sauces, hand-selected
vegetables and a variety of artisanal meats and cheeses. Pizzas are
"fast-fire'd" in a blazing-hot oven and ready in a scant 180 seconds.
Blaze Pizza's menu also features signature salads, fresh lemonades,
craft beer and wine, and house-made S'more Pies. For pizza fans with
specific dietary needs, Blaze Pizza offers gluten-free dough and
vegan cheese. The prototypical store is 2,400 square-feet with
seating for about 60 guests.
A creation of Elise and Rick Wetzel (founder of Wetzel's Pretzels),
the concept is backed by investors including Maria Shriver, movie
producer John Davis and Boston Red Sox co-owner Tom Werner, and
includes the talents of highly acclaimed Executive Chef Bradford
Kent. The company, which has been featured by CNBC, The Wall Street
Journal, Forbes and Good Morning America Live, was founded in Los
Angeles and is now expanding nationwide. For more information, please
visit www.blazepizza.com or www.facebook.com/blazepizza.
Morgan Marketing & Public Relations, LLC
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