RealNetworks Announces LISTEN™ - Reinventing Ringback Tones For Smartphones
SEATTLE, Nov. 13, 2013
SEATTLE, Nov. 13, 2013 /PRNewswire/ --RealNetworks, Inc. (NASDAQ: RNWK) today
introduced LISTEN™, a new app and service for music lovers and listeners that
completely reinvents the ringback tone experience for smartphone users. LISTEN
makes setting up and managing ringback tones – the songs and messages that
play when someone calls you – easier and more flexible than ever before.
"LISTEN makes ringback tones more fun and useful. LISTEN is the first
direct-to-consumer smartphone app that allows consumers to quickly and easily
customize their callers' experiences with music. We're excited to roll out
LISTEN in partnership with top-tier carriers in the U.K. later this month and
in the U.S. and across the globe in 2014," said Max Pellegrini, President of
RealNetworks' Mobile Entertainment.
"We pioneered ringback tones over a decade ago in Korea in partnership with SK
Telecom. With our carrier partners we now have more than 18 million ringback
tone subscribers, and the industry is estimated to be over $4 billion
globally," said Rob Glaser, Founder and Interim CEO of RealNetworks. "But
until now, nobody has really reinvented or re-imagined what ringback tones can
be in the era of smartphones. With LISTEN, we're changing that."
With LISTEN, consumers can:
oEasily assign specific songs to different contacts and add images to those
oEnjoy intuitive features such as an automatic "top callers" list based on
the user's call history, and song-matching based on music already on their
oAssign a specific voice status alert to tell callers when they're unable
to answer their phone, such as while driving or in class;
oManage how their mobile device responds to inbound calls by easily
allowing them to change their status when they can't answer;
oAuto-set songs for holidays or special occasions like birthdays – to
ensure Mom's birthday is never forgotten; and
oLet your friends choose what song they want to hear when they call you.
oAll of these features work with an extensive, up-to-date, high-quality
catalog of music containing thousands of songs.
The LISTEN app is free; the service will be available in both free and paid
versions. The app – which will be available on both Android and Apple's iOS
platform – will debut in the U.K. before the end of 2013 and in the U.S. in
RealNetworks, in partnership with more than 100 carriers across the globe,
currently manages more than 18 million active global ringback tone subscribers
mostly in North America, Europe, Asia and Australia. In 2002, RealNetworks'
WiderThan Division launched the world's first ringback tone service with SK
Telekom in South Korea.
For more information on LISTEN, please visit http://www.listen.com.
About RealNetworks, Inc.
RealNetworks creates innovative products and services that make it easy for
people to connect with and enjoy digital media. RealNetworks invented the
streaming media category and continues to connect consumers with their digital
media both directly and through partners, aiming to support every network,
device, media type and social network. Find RealNetworks corporate information
RealNetworks and its respective logos are trademarks, registered trademarks,
or service marks of RealNetworks. Other products and company names mentioned
are the trademarks of their respective owners.
This press release contains forward-looking statements that involve risks and
uncertainties, including statements relating to the launch of LISTEN, and
expectations regarding its availability and functionality, our expectations
and estimation of the ringback tone market, and plans to expand our offerings.
All statements contained in this press release that do not relate to matters
of historical fact should be considered forward-looking statements. Actual
results may differ materially from the results predicted. Factors that could
cause actual results to differ from the results predicted include
technological factors, consumer acceptance, and competitive factors such as
the emergence of new entrants in the market. More information about potential
risk factors that could affect RealNetworks' business is included in
RealNetworks' annual report on Form 10-K for the most recent year ended
December 31, its quarterly reports on Form 10-Q and in other reports and
documents filed by RealNetworks from time to time with the Securities and
Exchange Commission. The company assumes no obligation to update any
forward-looking statements or information, which are in effect as of their
SOURCE RealNetworks, Inc.
Contact: U.S. Media, Madeline Willman, SHIFT Communications, 415-591-8476,
email@example.com; or U.K. Media, James Gilheany, The Red Consultancy,
020 7025 6463, realnetworks@redconsultancy
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