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Marcus Theatres Premieres UltraScreen DLX

  Marcus Theatres Premieres UltraScreen DLX

  New Branded Auditoriums First In Industry to Combine Reserved All Recliner
                    Seating With Screens 65 Feet or Wider

Business Wire

MILWAUKEE -- November 13, 2013

Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS), announced
today that it will debut its state-of-the-art UltraScreen DLX™ immersive
cinema experience in Addison, Ill., Oakdale, Minn., and Columbus, Ohio in time
for the newest holiday blockbusters. UltraScreen DLX combines the massive,
three-story-high UltraScreen® with spacious DreamLounger^SM leather electric
recliner seating and immersive sound to create a movie-going experience unlike
any other.

“The UltraScreen DLX auditoriums  provide an entirely new moviegoing
environment that can only be experienced at Marcus Theatres,” said Rolando B.
Rodriguez, president and CEO of Marcus Theatres. “Our three UltraScreen DLX
auditoriums are the first to integrate all reserved stadium recliner seating,
giant screens of at least 65 feet in width and amazing sound in one complete
package, creating the ultimate entertainment destination. These auditoriums
are designed and engineered to provide unmatched comfort, razor sharp digital
images and ultra-realistic sound that envelops audiences as never before.”

“Our UltraScreen DLX is the next evolution of the original UltraScreen which
Marcus Theatres launched in 1999 as the first branded premium large format
screen in the industry,” Rodriguez added.

Every seat in the UltraScreen DLX auditoriums is an oversized DreamLounger
recliner that the moviegoer can adjust to go from upright to full recline at
the touch of a button. The combination of the incredibly comfortable seating
with the enormous screen and immersive audio is a multisensory cinematic
experience unavailable anywhere else in the world.

To celebrate the launch of the new UltraScreen DLX, Marcus Theatres is
sponsoring a number of giveaways. In each of its inaugural markets, people can
enter to win a pair of DreamLoungers to enjoy in their home. Other lucky
winners will receive packages of four courtesy passes to the movies of their
choice.

The first two UltraScreen DLX auditoriums will open at the Marcus Crosswoods
Cinema in Columbus, Ohio and the Marcus Addison Cinema in Addison, Ill., on
November 15, followed by the Marcus Oakdale Cinema in Oakdale, Minn., on
November 19. In addition to the UltraScreen DLX auditoriums, DreamLounger
seats are also being installed in all other auditoriums at these three
locations.

About Marcus Theatres

Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS), is the
fifth largest theatre circuit in the United States and currently owns or
operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota,
Nebraska, North Dakota and Ohio. For more information, please visit
www.marcustheatres.com and follow the company on Facebook and Twitter
(@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in
the lodging and entertainment industries, with significant company-owned real
estate assets. In addition to its Marcus Theatres division, the company’s
lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels,
resorts and other properties in 11 states. For more information, visit the
company’s web site at www.marcuscorp.com.

Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995. These
forward-looking statements may generally be identified as such because the
context of such statements include words such as we “believe,” “anticipate,”
“expect” or words of similar import. Similarly, statements that describe our
future plans, objectives or goals are also forward-looking statements. Such
forward-looking statements are subject to certain risks and uncertainties
which may cause results to differ materially from those expected, including,
but not limited to, the following: (1) the availability, in terms of both
quantity and audience appeal, of motion pictures for our theatre division, as
well as other industry dynamics such as the maintenance of a suitable window
between the date such motion pictures are released in theatres and the date
they are released to other distribution channels; (2) the effects of
increasing depreciation expenses, reduced operating profits during major
property renovations, and preopening and start-up costs due to the capital
intensive nature of our businesses; (3) the effects of adverse economic
conditions in our markets, particularly with respect to our hotels and resorts
division; (4) the effects of adverse weather conditions, particularly during
the winter in the Midwest and in our other markets; (5) the effects on our
occupancy and room rates of the relative industry supply of available rooms at
comparable lodging facilities in our markets; (6) the effects of competitive
conditions in our markets; (7) our ability to identify properties to acquire,
develop and/or manage and the continuing availability of funds for such
development; and (8) the adverse impact on business and consumer spending on
travel, leisure and entertainment resulting from terrorist attacks in the
United States or incidents such as the tragedy in a movie theatre in Colorado.
Shareholders, potential investors and other readers are urged to consider
these factors carefully in evaluating the forward-looking statements and are
cautioned not to place undue reliance on such forward-looking statements. The
forward-looking statements made herein are made only as of the date of this
press release and we undertake no obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.

Contact:

Marcus Theatres
Carlo W. Petrick, (414) 905-1505
carlopetrick@marcustheatres.com
 
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