First Canadian cable company to introduce app that provides on-screen
entertainment suggestions based on customers' real-time viewing
Customers can easily navigate double the movies and shows On Demand served up
TORONTO, Nov. 13, 2013 /CNW/ - Rogers Communications unveiled today a
Recommendation App for NextBox that takes TV viewing to the next level. With
twice as many movies and TV shows On Demand compared to Fibe™, the new
recommendation tool allows Rogers customers to dive deep into their
entertainment libraries and discover more programming within their cable
packages. The app gives access to personalized live, rental, On Demand and
previously recorded program recommendations displayed right on TV screens.
"We are committed to providing the best entertainment and in-home video
experiences for our customers. The Recommendation App is a cable industry
first and an evolution of our NextBox experience that lets customers spend
less time searching and more time being entertained," said David Purdy, senior
vice-president, content, Rogers Communications. "Canadians can now explore and
uncover more programming that appeals to their individual tastes, from the
most popular original series to niche specialty channels."
Naturally integrated into the TV viewing experience and accessible in a
variety of non-intrusive ways, the app recommends similar programs based on
what customers are currently viewing or just finished watching.
Recommendations are accessed in PVR mode, On Demand, through search or live TV
listings.App highlights include:
-- Press the "Info" or "Guide" buttons on the remote, scroll over
to the information icon and a prompt will appear.
-- Select "More Like This Show" from the prompt to review a list
of recommended titles.
-- Viewers can also discover even more titles by selecting the new
"Most Watched" menu, which reveals the popular TV shows,
movies, and channels viewed by Rogers customers at that time.
-- Recommendations are based on the preferred genre, director and
starring actors, and are personalized to the current program
the customer is watching.
The Recommendation App is part of the NextBox 3.0 experience that gives
viewers unprecedented access to record up to eight HD programs at one time,
one TB of PVR storage capacity and watch twice as many movies and shows On
Demand when compared to Fibe™. The app is rolling out to Rogers customers
with NextBox 2.0 and 3.0 in Ontario. For more information visit
Rogers also announced today that customers can easily discover a breadth of
premium children's TV programs all in one spot with Rogers Kids Zone on Ch.
200 and via Rogers Anyplace TV on multiple screens. Kids Zone is a safe,
family-friendly entertainment destination, home to hundreds of wholesome and
engaging TV shows and movies for children.
Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we are
engaged in radio and television broadcasting, televised shopping, magazines
and trade publications, sports entertainment, and digital media. We are
publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and on
the New York Stock Exchange (NYSE: RCI).
SOURCE Rogers Communications Inc.
Kaili Lupp Rogers Communications Kaili.email@example.com 416-935-4824
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