MasterCard Unveils Findings of European Treat Index, a Barometer for
Consumer Spending Habits
MasterCard launches The Treat Index, the first barometer for consumer spending
habits across Europe in 2013
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WATERLOO, Belgium -- November 12, 2013
MasterCard today announces the findings of the first MasterCard Treat Index.
The consumer research reveals that over half of Europeans view buying
themselves a treat as a basic right. The European-wide study of over 12,000
credit card holders across eight countries highlights that shoppers continue
to invest in personal purchases, spending an average of €51 at least once a
month on a little something for themselves.
Despite region-wide economic difficulties, Europeans have been reluctant to
give up their treats, with more than one in five claiming they still spend
money on themselves despite knowing they should be watching the pennies.
Financial Advisor Alvin Hall and psychologist Linda Papadopoulos provide
expert commentary on the results, which can be viewed in the full press
release. This, along with all the latest MasterCard Treat Index announcements,
is included in our Digital Press Kit.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
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the Engagement Bureau.
Corinne Raes, +32 498 58 5237
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