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Callaway Golf Announces X2 Hot Line Of Clubs



                 Callaway Golf Announces X2 Hot Line Of Clubs

The New Drivers, Fairway Woods, Hybrids and Irons Emphasize Distance and Speed

PR Newswire

CARLSBAD, Calif., Nov. 12, 2013

CARLSBAD, Calif., Nov. 12, 2013 /PRNewswire/ -- In a year that saw market
share gains for Callaway Golf Company (NYSE: ELY) in the woods and irons
categories, the golf club and ball manufacturer today announces a full new
line of distanced-focused woods and irons products for 2014. The X2 Hot
products, including drivers, fairway woods, hybrids and irons -- each with a
Standard and Pro version -- have been developed to be longer, faster and more
forgiving for a broad range of golfers. The X2 Hot line of products will be
available on January 17, 2014 at golf retailers worldwide and on
www.CallawayGolf.com.

"With the X2 Hot line, we challenged ourselves to reinvent each product to
meaningfully improve distance, speed and forgiveness across every category,"
said Dr. Alan Hocknell, Senior Vice President, R&D, Callaway Golf. "We worked
hard for every extra gram of discretionary weight, every thousandth of an inch
of metal, to increase ball speed and overall distance while improving total
performance, especially on off-center impact."

The X2 Hot line sits in the heart of Callaway Golf's 2014 product lineup, and
each club has distance, speed and forgiveness in common. Additional context on
these products and others, as always, can be found in various multimedia
formats on the Callaway Media Productions page:
www.CallawayMediaProductions.com

X2 Hot Drivers
Emphasizing the focus on distance, the X2 Hot Drivers debut the Company's
Hyper Speed Face technology, with a large overall design based on player
impact probability and stress distribution across the face, resulting in high
average balls speeds and a lighter weight construction. Players can
independently adjust the driver's loft and lie with the Company's Advanced
Optifit Hosel. Loft can either be decreased by 1-degree or increased by up to
2-degrees to help optimize the launch angle and backspin. The lie angle can
also be adjusted between Neutral and Draw, which will influence the
directional bias. Eight total settings are available to help golfers adjust
their trajectory and shot shape and unearth maximum distance gains for their
game.

There are many recipes for distance -- no singular clubhead shape, size, loft,
CG position, head weight, club length or swingweight optimizes performance for
everyone. So Callaway is bringing options in the X2 Hot line to promote
optimal distance gains for all swings. The standard version of the X2 Hot
Driver is 460cc, available in 9 degree, 10.5 degree and 13.5 degree HT lofts,
and comes stock with an Aldila Tour Blue shaft. The Pro version, available in
an 8.5 degree offering, is 440cc, features a lower, more neutral center of
gravity, and includes a 7 gram external weight. The Pro model will be
available with the Aldila Tour Green shaft as the stock offering. The new
product introduction retail price for both models is $349.99.

For more information and product-specific content, please visit
www.CallawayGolf.com

X2 Hot Fairway Woods | X2 Hot Pro Fairway Woods
The Company's fairway wood market share doubled in 2013. To keep pace in 2014
with X2 Hot, the team added the new Hyper Speed Face Cup technology that
incorporates a thinner face for added ball speed, particularly on impacts low
in the face. The addition of a 455 carpenter steel face cup changed the
paradigm in last year's wildly popular fairway wood, yet initial testing has
shown the new Hyper Speed Face Cup is adding 1.4 mph average ball speed over
its predecessor. The team also improved the Internal Standing Wave, a
weighting system that gives Callaway engineers an ideal CG position for
distance from all impact locations on the face, and allows them to position
weight close to the face without reducing its flexibility.

Callaway will offer a host of options in the X2 Hot Fairway Wood, expanding
the distance and versatility offerings for various player types and playing
conditions. This includes new options of the Deep Fairway Woods, which gained
notoriety with Phil Mickelson's incredible birdie on the Par 5 17 en route to
his 2013 Open Championship victory. Options include a 3-, 4-, 5-, 7-, 9- and
11-wood in the Standard model; a 13.5 degree, 15 degree, 17 degree and 19
degree in the Pro model, and Callaway will add to its Deep series with an X2
Hot Pro 2Deep, a 3Deep and a 5Deep offering. Stocks shafts are the same as the
driver. The new product introduction retail price is $229.99.

For more information and product-specific content, please visit
www.CallawayGolf.com

X2 Hot Hybrids | X2 Hot Pro Hybrids
The X2 Hot Hybrids represent a huge leap in technology, performance and
contemporary looks from its predecessor. Taking cues from the success of
Callaway's explosive fairway woods and the staggering distance they introduced
in 2013, the X2 Hot Hybrids add the Hyper Speed Face Cup and an Internal
Standing Wave in a hybrid for the first time. These technologies and others
have resulted in a sweet spot that is 13 times larger than its predecessor's
(not a misprint), CT that is up to 22% higher on center hits and up to 30-40%
higher on off-center hits. A new, more contemporary head shape, largely based
on Tour feedback, complements the performance and distance technology. The X2
Hot Hybrids feature a larger face area, a straighter, flatter leading edge and
less offset.

Callaway will offer a 3-, 4-, 5- and 6-Hybrid in the Standard model and a 16
degree, 18 degree, 20 degree and 23 degree Hybrid in the Pro model. Same stock
shafts as the other woods products. And the new product introduction retail
price is $199.99.

For more information and hybrid-specific content, please visit
www.CallawayGolf.com

X2 Hot Irons | X2 Hot Pro Irons
The Standard X2 Hot Iron, ironically, sets a new standard in distance irons.
These clubs have a new Deep Central Undercut that increases the face
compliance to boost ball speeds and – you guessed it – distance. A stabilizing
arch optimizes the stiffness distribution across the face for a great sound
and feel, while moving the hot spot lower on the face (and therefore more in
line with a player's impact location). Distance and ball speed are a huge part
of the X2 Hot Iron story, but why stop there? High MOI along with a
repositioned center of gravity and improved turf interaction have helped
improve the downrange consistency by as much as 40%, easily making these the
most accurate long distance irons Callaway has ever designed.

The Pro model, with a thinner face and a uniquely designed stabilizing arch
that moves the weight low and central - retains high ball speeds and distance
advantages, but without an undercut cavity and in a compact shape that is more
appealing to discerning players. The X2 Hot Pro Iron is further differentiated
through a greater progression in offset and CG height, which helps retain some
forgiveness in the longer irons while making the short irons more controllable
and more appealing to the eyes for better players.

In the Standard model, the stock steel shaft is a True Temper Speed Step 85;
the new product introduction retail price for a steel set is $799.99. The
stock graphite shaft is a lighter-weight offering than has been offered
before, and the new product introduction retail price is $899.99. In the Pro
model, the standard steel shaft is the Project X 95 Flighted shaft and the new
product introduction retail price is $899.99.

For more information and product-specific content, please visit
www.CallawayGolf.com

To keep up with other Callaway original content, product news and Tour
information please connect with Callaway on Twitter @CallawayGolf and follow
us on Facebook.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide.
For more information please visit www.callawaygolf.com or
shop.callawaygolf.com.

CONTACT:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
@Scott_GorylCG
@CallawaGolfPR

(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO)

SOURCE Callaway Golf

Website: http://www.callawaygolf.com
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