Rogers thanks customers across Ontario with largest market rollout of Rogers First Rewards

Rogers thanks customers across Ontario with largest market rollout of Rogers 
First Rewards 
Customers rewarded with over 65 million points since initial loyalty program 
launch 
TORONTO, Nov. 12, 2013 /CNW/ - Rogers Communications announced today that 
Rogers First Rewards, a new loyalty program designed to thank customers for 
their business, has started to rollout across the Greater Toronto Area, and 
will launch over the coming weeks in Ottawa, Kingston, Sudbury and other 
cities throughout Ontario. As the program becomes available in the company's 
largest consumer market, more customers will earn points for rewards and 
access the innovations and technology they want, just for being with Rogers. 
"Rogers First Rewards is a great opportunity to show customers that we 
appreciate and value their business," said John Boynton, executive vice 
president and chief marketing officer, Rogers Communications. "The Ontario 
launch is a significant milestone for the program, and we look forward to 
continuing our roll out to more markets later this year." 
Since the program launched in Red Deer, Alberta this July and recently 
expanded across Southwestern Ontario, over 65 million points have been issued 
to eligible customers. With the extensive roll out across Ontario and coming 
soon to additional markets, it's estimated that 80% of customers will have 
access to the program and over 1.2 billion points will be awarded by the end 
of the year. 
"We've seen great initial participation since launch. A number of customers 
are already repeat redeemers, especially for rewards like Video OnDemand," 
added Boynton. "By offering additional access to high demand services like 
roaming packages and premium TV content, we're giving customers more of the 
things they value." 
Eligible customers enrolled in the Rogers First Rewards program earn points on 
their eligible Rogers purchases, which can be redeemed online at 
rogersfirstrewards.com. The catalogue includes a wide selection of rewards for 
cable, wireless and internet products and services, including U.S. travel 
roaming talk and text packs; movie theme packages; upgraded internet packages; 
home phone long distance and more. Enrolled customers can also check current 
point balances and browse the entire catalogue of rewards on the go, thanks to 
a recent update to the Rogers My Account app for Android, Blackberry and 
Windows Phone. 
With no blackout periods, hidden fees, or a membership card to carry, eligible 
Rogers customers may be automatically enrolled as the program becomes 
available in their region. Enrolled customers are given a Rogers First Rewards 
tier and point earn rate based on an average of total account holder's spend 
per month: Silver Tier customers earn 1 point per dollar, Gold Tier customers 
earn 1.5 points per dollar, and Platinum Tier customers earn 2 points per 
dollar. 
For more information on the program, please visit rogers.com/firstrewards. 
About Rogers 
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high-speed Internet and telephony. Through Rogers Media we are 
engaged in radio and television broadcasting, televised shopping, magazines 
and trade publications, sports entertainment, and digital media. We are 
publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and on 
the New York Stock Exchange (NYSE: RCI).
 

SOURCE  Rogers Communications Inc. 
Media contact: 
Sara Howe Communications Manager Rogers Communications 
647-966-7112 
sara.howe@rci.rogers.com 
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CO: Rogers Communications Inc.
ST: Ontario
NI: TLS NP  
-0- Nov/12/2013 22:39 GMT
 
 
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