Rogers thanks customers across Ontario with largest market rollout of Rogers
Customers rewarded with over 65 million points since initial loyalty program
TORONTO, Nov. 12, 2013 /CNW/ - Rogers Communications announced today that
Rogers First Rewards, a new loyalty program designed to thank customers for
their business, has started to rollout across the Greater Toronto Area, and
will launch over the coming weeks in Ottawa, Kingston, Sudbury and other
cities throughout Ontario. As the program becomes available in the company's
largest consumer market, more customers will earn points for rewards and
access the innovations and technology they want, just for being with Rogers.
"Rogers First Rewards is a great opportunity to show customers that we
appreciate and value their business," said John Boynton, executive vice
president and chief marketing officer, Rogers Communications. "The Ontario
launch is a significant milestone for the program, and we look forward to
continuing our roll out to more markets later this year."
Since the program launched in Red Deer, Alberta this July and recently
expanded across Southwestern Ontario, over 65 million points have been issued
to eligible customers. With the extensive roll out across Ontario and coming
soon to additional markets, it's estimated that 80% of customers will have
access to the program and over 1.2 billion points will be awarded by the end
of the year.
"We've seen great initial participation since launch. A number of customers
are already repeat redeemers, especially for rewards like Video OnDemand,"
added Boynton. "By offering additional access to high demand services like
roaming packages and premium TV content, we're giving customers more of the
things they value."
Eligible customers enrolled in the Rogers First Rewards program earn points on
their eligible Rogers purchases, which can be redeemed online at
rogersfirstrewards.com. The catalogue includes a wide selection of rewards for
cable, wireless and internet products and services, including U.S. travel
roaming talk and text packs; movie theme packages; upgraded internet packages;
home phone long distance and more. Enrolled customers can also check current
point balances and browse the entire catalogue of rewards on the go, thanks to
a recent update to the Rogers My Account app for Android, Blackberry and
With no blackout periods, hidden fees, or a membership card to carry, eligible
Rogers customers may be automatically enrolled as the program becomes
available in their region. Enrolled customers are given a Rogers First Rewards
tier and point earn rate based on an average of total account holder's spend
per month: Silver Tier customers earn 1 point per dollar, Gold Tier customers
earn 1.5 points per dollar, and Platinum Tier customers earn 2 points per
For more information on the program, please visit rogers.com/firstrewards.
Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we are
engaged in radio and television broadcasting, televised shopping, magazines
and trade publications, sports entertainment, and digital media. We are
publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and on
the New York Stock Exchange (NYSE: RCI).
SOURCE Rogers Communications Inc.
Sara Howe Communications Manager Rogers Communications
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