Independence Blue Cross Continues to Offer Healthways SilverSneakers® Fitness Program Extension of Agreement Through 2014 Confirms Health Plan’s Commitment to Improving Older Adult Health and Well-Being Business Wire NASHVILLE, Tenn. -- November 12, 2013 Healthways (NASDAQ: HWAY) today announced it has extended through 2014 its current contract offering its nationally acclaimed SilverSneakers^® Fitness Program to eligible Independence Blue Cross (IBC) members throughout Pennsylvania. SilverSneakers, the nation’s leading exercise program designed to keep older adults active and healthy, has been offered to members of IBC since 2008. The effectiveness of the program is evidenced through a 2012 survey of IBC members who have participated in the SilverSneakers program. According to the survey results, 55% of IBC’s SilverSneakers enrollees reported their health as excellent or very good, almost twice the national average of 30% for older adults. In addition, 83% of IBC respondents reported no impairment in activities of daily living, as compared to the national average of 63% for older adults. Moreover, 95% of IBC members stated they did not feel depressed much within the last year, a testament to the program’s emphasis on social programming. “Independence Blue Cross is committed to exceeding customers’ expectations through the provision of innovative health and wellness solutions like the SilverSneakers Fitness Program,” said Ben R. Leedle, Jr., Healthways president and chief executive officer. “By focusing on increased access to quality health care and delivering value through its products and services, IBC is demonstrating its commitment to their older adult members, with a user-friendly, proven program that offers a unique combination of physical fitness and essential social experiences.” Using proven methodologies based upon more than 20 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower healthcare costs. SilverSneakers engages participants in more frequent strength training, aerobic, and flexibility exercise through access to a variety of venues and programming designed specifically for older adults that incorporates social experiences. The SilverSneakers Fitness Program was founded in 1992 and serves more than 10 million eligible members. The Healthways fitness center network offers convenient access to more than 15,000 participating fitness and wellness facilities nationwide. About Healthways Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs.Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 45 million people on four continents. Learn more at www.silversneakers.com or www.healthways.com. Contact: Healthways Chip Wochomurka, 615-614-4493 email@example.com
Independence Blue Cross Continues to Offer Healthways SilverSneakers® Fitness Program
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