Amazon Web Services Expands Partner Program

  Amazon Web Services Expands Partner Program

    AWS Partner Network reaches 8,000 partners, introduces new program and
         competencies, and announces 2014 Premier Consulting Partners

AWS Marketplace now offers more than 1,100 software products for the AWS Cloud

AWS re:Invent 2013

Business Wire

SEATTLE -- November 12, 2013

Today at AWS re:Invent, 2013 Amazon Web Services, Inc. (AWS), an Amazon.com
company (NASDAQ: AMZN), introduced new programs, solution competencies and
partner benefits for its AWS Partner Network (APN) program. In addition, AWS
announced the twenty-two 2014 Premier Consulting Partners, a designation that
recognizes partners that provide superior customer service and expertise in
building and migrating customer solutions on AWS. AWS also announced that the
AWS Marketplace now features more than 1,100 different software products
pre-configured for the AWS Cloud across 24 different categories that customers
can purchase with a single click. For more information, visit
http://aws.amazon.com/partners/overview/.

With the rapid adoption of AWS across industries and various sizes of
organization, customers are increasingly asking for partner solutions in areas
such as value-added software, established business applications, developer
tools, and consulting expertise to help them deploy and manage
mission-critical workloads on the AWS cloud. The AWS Partner Network (APN)
program, which provides technical, business and marketing support for the AWS
partner ecosystem, has grown to more than 8,000 technology and consulting
partners worldwide. Similarly, since the beginning of the year, the number of
products available in the AWS Marketplace has increased 71 percent, and hours
of usage of AWS Marketplace products has increased by more than 700 percent.

“The growth of the AWS Partner Network and AWS Marketplace continues to
accelerate as customers actively seek partners with the products and expertise
to help them take advantage of the AWS cloud,” said Terry Wise, Director,
Worldwide Partner Ecosystem, AWS. “Our partners are critical to helping
customers run their applications on AWS, and we will continue to invest in
delivering the programs, tools and training to help our partners grow their
cloud businesses, differentiate their offerings, and drive success for our
joint customers.”

New APN Competencies for Microsoft Exchange, Oracle and SAP

AWS grants APN Competencies to Consulting Partners who have attained
proficiency in a specific specialization or use case. Attaining a Competency
enables APN members to differentiate themselves to AWS customers by
demonstrating their expertise in helping customers plan, implement, migrate,
and manage a specific solution on the AWS cloud. Today, AWS introduced three
new Competencies for partners including Microsoft Exchange, SAP, and Oracle
applications on the AWS cloud. To learn more about APN competencies, visit:
http://aws.amazon.com/partners/overview/apn-competencies/.

Enhanced programs, lead management, training and support

APN partners have asked AWS to help them reach more customers, improve their
expertise with AWS, and expand support for trials and proof-of-concepts. To
address these needs, AWS plans to introduce and expand the following new APN
programs and initiatives in 2014:

  *APN Advanced Channel Program provides high-performing AWS channel partners
    with a new, “Advanced Channel Partner” designation that gives them access
    to expanded technical support and content.
  *APN SaaS Accelerate Program provides specialized technical content and
    support for ISVs who are running SaaS applications on AWS.
  *APN Partner Leads is a new pilot program that  will provide leads and
    opportunities to a select number of APN’s top consulting partners.
  *APN Business Development Training Series is designed to provide partners
    with the training and information they need to engage on business
    development opportunities with their partners.
  *APN Market Development Funding enables select technology and consulting
    partners to apply for funding to support their market development
    activities.
  *APN Partner Support Center programmatically connects partners with the AWS
    staff to answer questions and help them gain a better understanding of
    APN’s benefits and resources.
  *Expansion of APN Reference Implementations & Test Drives makes it easier
    for partners to provide test software for customers and deploy popular
    software into production.

Twenty-two Consulting Partners named 2013-2014 Premier Partners

The AWS Premier Consulting Partner designation highlights the top APN
Consulting Partners globally that have distinguished themselves by investing
significantly in their AWS practice, growing their AWS business, providing
exceptional customer service and helping a large number of customers run their
applications on AWS. The 2013-2014 Premier Consulting Partners include: 2nd
Watch, Accenture, Aquilent, Booz Allen Hamilton, Bulletproof Networks,
Capgemini, Cloudnexa, Cloudpack, Cloudreach, Cognizant, Control Group,
Datapipe, Dedalus, Infosys, Nomura Research Institute (NRI), Razorfish, Slalom
Consulting, Smart421, Smartronix, smartShift Tech Inc., Storm Reply and Wipro.
For full details visit:
http://aws.amazon.com/solutions/premier-consulting-partners/.

New AWS Marketplace ISVs gain quick cloud enablement and wide distribution

With over 1,100 offerings, including products from Citrix, Microsoft, Red Hat,
and SAP, AWS Marketplace features a wide array of Enterprise, Open Source IT,
and business software. Recent additions to the AWS Marketplace include
products from Cisco, F5 Networks, Fortinet, Radware, Safenet, and Syncsort.
The AWS Marketplace makes it easy for customers to find, buy, and 1-Click
Deploy the software and services they need to build solutions and run their
businesses. It simplifies software licensing and purchasing, enabling
customers to accept user agreements, choose pricing options, and automate the
deployment of software with the appropriate AWS resources with a few clicks.
AWS Marketplace also simplifies billing for customers by delivering a single
invoice with both the business software and AWS resources on a monthly basis.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the world’s best-selling and most advanced
e-reader. It features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch technology,
and exclusive new features designed from the ground up for readers. Kindle,
the lightest and smallest Kindle, features improved fonts and faster page
turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX
display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of
battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray
for Music, Second Screen, Prime Instant Video downloads, and the revolutionary
new Mayday button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br,
www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein,
“Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its
subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr