TOT Group Ukraine Partners With PrivatBank to Introduce Value-Added Transactional Products in Ukraine

TOT Group Ukraine Partners With PrivatBank to Introduce Value-Added
Transactional Products in Ukraine

Partnership Combines Local Banking and Payments Knowledge With Global
Transactional and Mobile Payments Expertise

MIAMI and DNIPROPETROVSK, Ukraine, Nov. 12, 2013 (GLOBE NEWSWIRE) -- Net
Element International (Nasdaq:NETE), a technology-driven group specializing in
mobile payments and value-added transactional services in emerging countries
and in the United States of America, is pleased to announce today that its
subsidiary TOT Group Ukraine has entered into a partnership agreement with
PrivatBank ("Privat"), Ukraine's largest commercial bank. The partnership
combines Privat's leadership position and payments knowledge in Ukraine with
TOT Group's transactional expertise and mobile payments capabilities.

This partnership will allow TOT Group to deliver its client-based innovative
solutions in mobile payments and transactional services to clients in the
Ukraine and Russia. The goal is for merchants to benefit from a preferred cost
structure for cards issued by PrivatBank when the transaction is processed
through TOT Platform.The companies also have agreed to work collaboratively
to identify additional mutually beneficial opportunities including the
development and implementation of innovative, value-added payment solutions
using TOT Platform.

TOT Group is a multinational mobile payments and transaction processing
holding company that provides a vast range of flexible online and offline
payment solutions.Clients include wireless carriers, content providers and
merchants. TOT Group creates and delivers innovative, end-to-end payment
solutions to enable commerce around the world with a focus on emerging
markets. TOT Group and its subsidiaries offer innovative technologies which
allow merchants to streamline their payments resources including processing of
electronic payments at the point-of-sale ("POS"), processing mobile commerce
transactions, managing merchant terminals and providing information management
services.

"We are continuing our pursuit of high-tech applications and implementations
in Russia and Commonwealth Independent State ("CIS") countries and today's
agreement with PrivatBank, the largest bank in Ukraine, continues our momentum
in aligning TOT with premier partners," said Oleg Firer, CEO of Net Element.
Adding, "We continue to push the technology envelope seeking new ways to
monetize the Company's growing transaction infrastructure while creating
value-add solutions."

"From its very beginnings, PrivatBank has taken a leadership position in the
deployment of new technologies that make banking consumer friendly and
accessible while simultaneously improving the security of accounts," said
Alexander Vityaz, vice CEO of PrivatBank."This partnership with TOT Group
gives us another opportunity to serve the needs of our merchant clients and
builds on the spectrum of bank services available we offer."

Earlier this month, TOT Platform was launched in Russia in partnership with
PAY.ON, the world's leading operator of multi-channel payment infrastructure
systems.TOT Platform is a transaction-processing platform that complies with
security standards and requirements applicable to the international payments
market.The expansion of TOT Platform into the Ukraine is the first offering
of its kind in the region and coupled with the PrivatBank partnership, will
allow TOT Group Ukraine to offer its client-base innovative solutions in
mobile payments and transactional services.

About PrivatBank ("Privat")

PrivatBank, headquartered in Dnipropetrovsk in Central Ukraine, prides itself
as being one of the most tech-savvy banks in Europe. PrivatBank was the first
bank to introduce technologies for SMS banking (1999), SMS one time passwords
(2000), Р2Р passwords between cards (2003), Electronic Change (2009), online
collection (2010), and other technologies. PrivatBank became one of the first
banks to launch QR code based contactless services for its customers. Using a
QR code, PrivatBank's customers can log in to their online bank account,
withdraw cash at ATMs, fuel at gasoline stations, and make and pay for an
order in a restaurant's online menu card. Today, a significant number of the
banks customers use its online services and mobile applications. More
information is available at www.privatbank.ua.

About Net Element International (Nasdaq:NETE) 

Net Element International (Nasdaq:NETE) is a global technology-driven group
specializing in mobile payments and value-added transactional services.The
company owns and operates a global mobile payments and transaction processing
provider, TOT Group.TOT Group companies include Unified Payments, recognized
by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012,
Aptito, a next generation cloud-based point of sale payments platform, and TOT
Money, which has a leading position in Russia and has been ranked as the #1
SMS content provider by Beeline, Russia's second largest telecommunications
operator.Together with its subsidiaries, Net Element International enables
ecommerce and adds value to mobile commerce environments.Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth.The company has U.S. headquarters in Miami
and international headquarters in Moscow.More information is available at
www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended.Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements.Words such as "will," "may," "could," "should,"
"expect," "plan," "intend," "anticipate," "believe," "estimate," "predict,"
"potential," and similar expressions are intended to identify such
forward-looking statements.These forward-looking statements include, without
limitation, the extent of any benefit, if any, customers may receive from any
cost structure, whether preferred or otherwise for cards issued by PrivatBank
when a transaction is processed through TOT Platform; the extent that the
partnership with PrivatBank will enhance the offering of transactional
services and solutions via TOT Platform in the Ukraine region; the extent of
the services and products offered in the Ukraine and the timing of the launch
of the enterprise; and whether Net Element International or its business
continues to grow.All forward-looking statements involve significant risks
and uncertainties that could cause actual results to differ materially from
those expressed or implied in the forward-looking statements, many of which
are generally outside the control of Net Element International and are
difficult to predict.Examples of such risks and uncertainties include, but
are not limited to: (i) Net Element International's ability (or inability) to
obtain additional financing in sufficient amounts or on acceptable terms when
needed; (ii) Net Element International's ability to maintain existing, and
secure additional, contracts with users of its payment processing services;
(iii) Net Element International's ability to successfully expand in existing
markets and enter new markets; (iv) Net Element International's ability to
successfully manage and integrate any acquisitions of or joint ventures with
businesses, solutions or technologies; (v) unanticipated operating costs,
transaction costs and actual or contingent liabilities; (vi) the ability to
attract and retain qualified employees and key personnel; (vii) adverse
effects of increased competition on Net Element International's business;
(viii) changes in government licensing and regulation that may adversely
affect Net Element International's business; (ix) the risk that changes in
consumer behavior could adversely affect Net Element International's business;
(x) Net Element International's ability to protect its intellectual property;
and (xi) local, industry and general business and economic conditions.
Additional factors that could cause actual results to differ materially from
those expressed or implied in the forward-looking statements can be found in
the most recent annual report on Form 10-K and the subsequently filed
quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net
Element International with the Securities and Exchange Commission. Net Element
International anticipates that subsequent events and developments may cause
its plans, intentions and expectations to change. Net Element International
assumes no obligation, and it specifically disclaims any intention or
obligation, to update any forward-looking statements, whether as a result of
new information, future events or otherwise, except as expressly required by
law.

CONTACT: MEDIA CONTACT:
         Dan Bruck
         dbruck@netelement.com
         (305) 507-8808
         www.netelement.com
 
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