Andy Prakken Joins Duffey Petrosky As Chief Integration Officer
FARMINGTON HILLS, Mich., Nov. 12, 2013
FARMINGTON HILLS, Mich., Nov. 12, 2013 /PRNewswire/ --Duffey Petrosky Chief
Executive Officer Mark Petrosky today announced the appointment of Andy
Prakken to the position of executive vice president, chief integration
"Andy Prakken is a proven marketing talent and I am pleased to announce he is
joining our firm," Petrosky said. "We have been the kind of marketing firm
that attracts top talent in every discipline. Andy joins us with significant
leadership experience in traditional and digital marketing management. For
many clients, such as Ford Motor Company, Sports Authority, Bosch, Domino's
and others, Andy instituted the practice and integration of business analytics
and messaging throughout all marketing disciplines resulting in real business
growth for his clients."
Andy Prakken: "I'm genuinely intrigued and energized about joining the DP
team. They have attracted world-class talent in key disciplines and continue
to build a well-resourced, strategically focused, integrated operation. I'm
looking forward to helping build-out a more extensive analytics offering that
provides business marketing insights to help guide strategy and better
understand the true return on marketing investment for our clients. We'll be
adding significant resources in data and information technology that can be
applied across all channels including media, digital, social, CRM and direct
marketing. I'll also be developing a methodology that will guide the design
and execution of integrated communications programs to drive greater consumer
engagement, advocacy and brand value."
"Our company goal is to continue to invest and expand resources that ensure
the best collaboration and integration of all marketing functions so we always
bring the best thinking and marketing innovations to our clients," Petrosky
said. "Earlier this year, we successfully launched a new company, Embark
Digital, with industry-leader Mark Russell at the helm. Today, Andy Prakken
joins the team to help us continue our very positive growth trend. And we plan
to keep expanding the breadth and depth of our resources to best serve our
current and prospective clients."
Prakken was previously executive vice president, chief media officer at Team
Detroit/WPP, where he built and led a 300+ person/four-business-unit resource
that included Mindshare/Ford Motor Media, The Brand Experience/Entertainment
Group, Marketing Science Unit and Total Communications Planning. His clients
included Ford Motor Company, Sports Authority, Bosch, Carhartt, Warrior,
Compuware, Johnson Controls, and Scotts Miracle Gro.
Prior to that, he managed the JWT Media, Brand Content, Analytics and CRM
teams servicing Ford, Payless Drugs, Kohl's, Domino's, White Castle, Delta
Dental and Health Alliance Plan, among others.
Prakken has won a long list of marketing industry awards and is often asked by
the news media for comments on industry practices and trends. He graduated
from Oakland University, located in Rochester, Michigan, with a Bachelor of
Science in Marketing.
About Embark Digital:
Embark Digital, a Duffey Petrosky company, offers clients strategic digital,
social and mobile marketing communications solutions, inspiring consumers to
engage deeply with brands. For more information, visit www.embarkdigital.com
or contact Jo Bourjaily at 248.766.5765.
About Duffey Petrosky:
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing
communications agency where the definition of success is finding and
implementing the right answer for clients. For the past 16 years, Duffey
Petrosky has grown by attracting top-tier talent in every discipline. The
agency has been listed on Inc. Magazine's 5,000 Fastest Growing Companies in
America in 2009, 2010, 2011 and 2012. The agency was named one of the Detroit
Free Press's Top Workplaces for 2010, 2011 and 2012. For more information,
visit www.duffeypetrosky.com or contact Jo Bourjaily at 248.766.5765.
SOURCE Duffey Petrosky
Contact: Jo Bourjaily, 248.766.5765, firstname.lastname@example.org
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