Cabela's Partners With NSSF And Project ChildSafe To Promote Firearm Safety

 Cabela's Partners With NSSF And Project ChildSafe To Promote Firearm Safety

PR Newswire

NEWTOWN, Conn. and SIDNEY, Neb., Nov. 12, 2013

NEWTOWN, Conn. and SIDNEY, Neb., Nov. 12, 2013 /PRNewswire-USNewswire/ --The
National Shooting Sports Foundation and Cabela's Inc., the World's Foremost
Outfitter of hunting, fishing and outdoor gear, today announced a new
partnership to promote firearm safety in support of NSSF's Project ChildSafe

"Both Cabela's and the National Shooting Sports Foundation place a premium on
firearm safety and responsibility," said Scott Williams, Cabela's Chief
Marketing Officer. "Cabela's is proud to support Project ChildSafe and help
educate firearm owners on the importance of safe and proper firearm storage."

In providing its support, Cabela's joins a growing list of leaders in the
hunting and target-shooting world—including USA Shooting, the Outdoor Channel
and many of the nation's largest hunting, shooting and outdoor publishers—that
have endorsed and supported Project ChildSafe's mission this year.

"We're thrilled to have Cabela's involved in this effort," said Steve Sanetti,
NSSF President and CEO. "This is another powerful testimony to the strong
belief in and commitment to firearms safety and responsibility in the sporting
community. The hunting and shooting community is the largest audience and the
best source of ambassadors for these messages—the more we can empower them to
deliver those messages to their families and others in their community, the
more we can help prevent firearm accidents."

The announcement comes as NSSF and Project ChildSafe are in the midst of a
"Hunt S.A.F.E." campaign launched at the start of the fall hunting season and
focused on the sporting community. "S.A.F.E." is an acronym for Secure your
firearms when not in use; Be Aware of those around you who should not have
unauthorized access to guns; Focus on your responsibility as a firearm owner;
and Educate yourself and others about safe firearm handling and storage.

"We want to remind everyone that the hunt isn't over until you are S.A.F.E.,"
Sanetti said. "With proper storage being the No. 1 way to prevent firearm
accidents, all gun owners must accept responsibility to treat firearms with
the respect they deserve in the field, on the range and everywhere in

About Project ChildSafe: NSSF, the trade association of the firearms industry,
launched Project ChildSafe in 1998 (prior to 2003 the program was called
Project HomeSafe) as a nationwide initiative to promote firearms
responsibility and provide safety education to all gun owners. Since 1998 the
program has provided more than 36 million free firearm safety kits that
include a gun lock to gun owners in all 50 states and five U.S. territories.
That's in addition to the more than 60 million free locking devices
manufacturers have included with new firearms sold since 1998 and continue to
do today. While helping to prevent accidents among children is a focus,
Project ChildSafe is intended to help adults practice greater firearm safety
in the home. More information is available at

About Cabela's Incorporated: Cabela's Incorporated, headquartered in Sidney,
Nebraska, is a leading specialty retailer, and the world's largest direct
marketer, of hunting, fishing, camping and related outdoor merchandise. Since
the Company's founding in 1961, Cabela's® has grown to become one of the most
well-known outdoor recreation brands in the world, and has long been
recognized as the World's Foremost Outfitter®. Through Cabela's growing number
of retail stores and its well-established direct business, it offers a wide
and distinctive selection of high-quality outdoor products at competitive
prices while providing superior customer service. Cabela's also issues the
Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty
rewards program. Cabela's stock is traded on the New York Stock Exchange under
the symbol "CAB".

About NSSF: NSSF is a leading organization promoting firearms safety and
responsibility in the U.S. As the trade association for the firearms
industry, its mission is to promote, protect and preserve hunting and the
shooting sports. Formed in 1961, NSSF has a membership of more than 9,000
manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's
organizations and publishers. For more information, visit

SOURCE National Shooting Sports Foundation

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