Tiesto Teams Up with Music Saves Lives® and Abbott to Encourage Young People
to Donate Blood
Although nearly 40 percent of the U.S. population is eligible to donate blood,
less than 10 percent does so annually
ABBOTT PARK, Ill., Nov. 12, 2013
ABBOTT PARK, Ill., Nov. 12, 2013 /PRNewswire/ -- With advances in medical
treatments and an aging population, the demand for donated blood continues, as
fewer people are becoming lifelong donors.^2 In an effort to raise awareness
about blood donation and encourage young adults to become repeat blood donors,
Music Saves Lives^® and Abbott (NYSE: ABT) are announcing a special
opportunity to meet legendary DJ and producer Tiesto.
Music Saves Lives partners with musicians and entertainers like Tiesto to
encourage young adults to participate in community blood drives and then
thanks donors by giving them special access to music and entertainment.
Winners from across the United States will be able to attend one of Tiesto's
concerts on Nov. 22 or Nov. 23, 2013, at Echostage in Washington, DC. For
additional details about how to enter the giveaway, please visit
"Blood is a vital resource that cannot be manufactured, and it's only
available through the generosity of donors," said Tiesto. "I'm getting
involved to help spread the message - so that my great fans will take notice
and step up to donate blood to help those in need."
It is estimated that every two seconds someone in the United States needs
blood.^3 Often this means that hospitals and clinics face the challenge of
providing enough blood to patients.^1,2 Earlier this year, Abbott teamed up
with the non-profit organization Music Saves Lives ^ to encourage young adults
to consider becoming life-long donors through the Very Important Donor (VID)
"Blood transfusion is a gift that helps save millions of lives every year,"
said Brian Blaser, executive vice president, Diagnostics Products, Abbott.
"Abbott is proud to work with Tiesto and Music Saves Lives to raise awareness
about blood donation and to help ensure that we have an ample blood supply."
To find an upcoming blood drive in your area, please visit one of the
following websites: American Red Cross, America's Blood Centers, or AABB. To
learn more about the importance of donating blood, please click here. To
learn more about Tiesto and his award-winning work, please click here.
About the Very Important Donor Club
The Very Important Donor Club (#DonorsClub) encourages people to make a
commitment to donating blood a specific number of times each year. By signing
up, members learn more about how their donation will make a difference and how
some of their favorite musicians and entertainers are supporting this
effort.Very Important Donor Club members who commit to donate blood at least
one time per year may earn special benefits at Music Saves Lives events.
About Music Saves Lives
Music Saves Lives is a 501(c)(3) organization with the mission to educate
about important life-saving causes and to use all forms of music and
entertainment to motivate and deliver this message. Music Saves Lives started
its mission to educate youth about the importance of blood donation and the
bone marrow registry, encouraging participation and commitment to action in a
life-saving way. These simple commitments all connect back to strengthening
the community. Visit www.musicsaveslives.org to learn more.
About Abbott's Commitment to Blood Screening
Abbott is a global leader in in vitro diagnostics and offers a broad range of
innovative instrument systems and tests for hospitals, reference labs,
molecular labs, blood banks, physician offices and clinics. With a more than
40-year commitment to continuous improvements to blood screening technologies,
Abbott is a leader in helping to ensure the safety of the world's blood supply
and is dedicated to advancing the science of blood transfusion.
Abbott is a global healthcare company devoted to improving life through the
development of products and technologies that span the breadth of
healthcare.With a portfolio of leading, science-based offerings in
diagnostics, medical devices, nutritionals and branded generic
pharmaceuticals, Abbott serves people in more than 150 countries and employs
approximately 70,000 people.
Visit Abbott at www.abbott.com and connect with us on Twitter at @AbbottNews.
^1 Blood FAQ. American Association of Blood Banks (AABB). Website:
www.aabb.org/resources/bct/pages/bloodfaq.aspx. Accessed Oct. 21, 2013.
^2 The 2011 national blood collection and utilization survey report.
Department of Health and Human Services. Washington, DC: DHHS, 2013. Website:
www.aabb.org/resources/bct/pages/bloodfaq.aspx. Accessed Oct. 30, 2013.
^^3 ^ Blood facts and statistics. American Red Cross. Website:
Oct. 21, 2013.
Contact: Abbott, Media, Jessica Masuga, (847) 935-0650; or Music Saves Lives,
Media, Russel Hornbeek, (323) 375-4675; or Tiesto, Rephlektor, Media, Justin
Kleinfeld, (646) 383-8827
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