Cabela’s Announces Plans for Moncton, New Brunswick, Canada, Store

  Cabela’s Announces Plans for Moncton, New Brunswick, Canada, Store

             50,000-square-foot location expected to open in 2015

Business Wire

SIDNEY, Neb. -- November 12, 2013

Cabela’s Incorporated (NYSE:CAB) announced today plans to bring the unique
Cabela’s retail experience to customers in Moncton, New Brunswick, and the
surrounding area.

The 50,000-square-foot store is scheduled to open in 2015 and will employ
approximately 140 full-time, part-time and seasonal employees. Most will come
from Moncton and the surrounding area.

The store will be located in a new development being developed by Cordova
Realty near the intersection of the Mapleton Parkway and Trans-Canada Highway.
It will be Cabela’s first location in the greater Atlantic Canada area.

“Thousands of outdoorsmen and women across New Brunswick have supported
Cabela’s through our catalogues and website for many, many years,” said Tommy
Millner, Cabela’s Chief Executive Officer. “To finally bring those loyal
customers the extraordinary Cabela’s retail experience is gratifying and
speaks to how we feel about Atlantic Canada.”

In addition to thousands of quality outdoor products, the store will include a
mountain replica, museum-quality wildlife displays and an indoor archery
range, among other unique features.

Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and
outdoor gear, established Cabela’s Canada in 2007 with a retail store and
headquarters for Canadian operations in Winnipeg, Manitoba.

Cabela’s stores showcase thousands of products, including hunting, fishing,
camping, hiking, boating and wildlife-watching gear, as well as clothing and
outdoor-themed gifts and furnishings. The company is famous for its strong
brand and world-renowned reputation for delivering quality merchandise, value
and legendary customer service.

Currently, Cabela’s operates 50 stores across North America, including four in
Canada – Saskatoon and Regina, Saskatchewan; Edmonton, Alberta; and Winnipeg.
The company has announced plans to open an additional 18 locations across
North America over the next two years, including a second Edmonton location in
spring 2014; a Barrie, Ontario, location in summer 2014; and a Nanaimo,
British Columbia, location in fall of 2014.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions, and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening a retail store in Moncton, New Brunswick, and opening 18 new retail
stores over the next two years. Forward-looking statements involve risks and
uncertainties that may cause the Company's actual results, performance, or
financial condition to differ materially from the expectations of future
results, performance, or financial condition that the Company expresses or
implies in any forward-looking statements. These risks and uncertainties
include, but are not limited to: the state of the economy and the level of
discretionary consumer spending, including changes in consumer preferences and
demographic trends; adverse changes in the capital and credit markets or the
availability of capital and credit; the Company's ability to successfully
execute its omni-channel strategy; increasing competition in the outdoor
sporting goods industry and for credit card products and reward programs; the
cost of the Company's products, including increases in fuel prices; the
availability of the Company's products due to political or financial
instability in countries where the goods the Company sells are manufactured;
supply and delivery shortages or interruptions, and other interruptions or
disruptions to the Company's systems, processes, or controls, caused by system
changes or other factors; increased or adverse government regulations,
including regulations relating to firearms and ammunition; the Company's
ability to protect its brand, intellectual property, and reputation; the
outcome of litigation, administrative, and/or regulatory matters (including a
Commissioner's charge the Company received from the Chair of the U. S. Equal
Employment Opportunity Commission in January 2011); the Company's ability to
manage credit, liquidity, interest rate, operational, legal, and compliance
risks; the Company's ability to increase credit card receivables while
managing credit quality; the Company's ability to securitize its credit card
receivables at acceptable rates or access the deposits market at acceptable
rates; the impact of legislation, regulation, and supervisory regulatory
actions in the financial services industry, including the Dodd-Frank Wall
Street Reform and Consumer Protection Act; and other risks, relevant factors,
and uncertainties identified in the Company's filings with the SEC (including
the information set forth in the "Risk Factors" section of the Company's Form
10-K for the fiscal year ended December 29, 2012), which filings are available
at the Company's website at and the SEC's website at Given the risks and uncertainties surrounding forward-looking
statements, you should not place undue reliance on these statements. The
Company's forward-looking statements speak only as of the date they are made.
Other than as required by law, the Company undertakes no obligation to update
or revise forward-looking statements, whether as a result of new information,
future events, or otherwise.


Cabela’s Incorporated
Wes Remmer, 308-255-1244
Chris Gay, 308-255-2905
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