Walmart Canada launches Virtual Food Bank in response to HungerCount 2013

Walmart Canada launches Virtual Food Bank in response to HungerCount 2013 
--  Retailer donates $100,000 to Food Banks Canada to help support 
    Canadian Families in need 
TORONTO, Nov. 12, 2013 /CNW/ - In response to HungerCount 2013, Walmart Canada 
today announced the launch of their first-ever virtual food drive to generate 
funds to support local food banks in improving access to food and vital 
services for those in need. Walmart has one of the strongest community 
involvement programs in Canada with a mission to support Canadian families in 
In partnership with Food Banks Canada, Walmart Canada has set up an online 
fundraising campaign to help families seeking assistance from food banks 
across the country. Canadians are invited to donate the value of their 
favourite food, meal or personal product by visiting Funds raised will help local food 
banks provide much needed food and household products to families in 
communities from coast-to-coast. The campaign will run from November 12 to 30, 
"Walmart is proud to partner with Food Banks Canada to help address the 
serious issue of hunger," said John Lawrence, director of corporate social 
responsibility for Walmart Canada. "Supporting Food Banks Canada is a natural 
extension of our goal to help Canadian families in need. As a retailer, we're 
committed to offering healthy affordable food to as many people as possible." 
In addition to launching an online campaign, Walmart also announced a donation 
of $100,000 to Food Banks Canada for its Retail Food Program, which aims to 
increase the support to food banks through the donation of surplus food and 
household products. Walmart Canada has proudly supported the Retail Food 
Program since July 2013 and provides support to over 200 organizations. The 
Retail Food Program connects local food banks with Walmart Canada stores 
across the country. 
"The Walmart Virtual Food Drive is a simple yet incredibly impactful way for 
Canadians to support their communities," said Katharine Schmidt, executive 
director of Food Banks Canada. "We thank Walmart Canada for their ongoing 
support and encourage Canadians to rally behind this initiative, affirming the 
work done by incredible staff and volunteers in over 3,000 food banks and food 
related programs across Canada" 
About Food Banks Canada
Food Banks Canada supports a unique network of food-related organizations in 
every province and territory, which assists almost 850,000 Canadians each 
month. Together our network shares over 200 million pounds of essential, safe, 
quality food annually, provides social programs that help to foster 
self-sufficiency, and advocates for policy change that will help create a 
Canada where no one goes hungry. Visit for more information 
or like us on Facebook or follow us on twitter at FoodBanksCanada. 
About Walmart Canada
Headquartered in Mississauga, Ontario, Walmart Canada operates a growing 
network of more than 381 stores and one of the strongest community involvement 
programs in Canada. Walmart Canada gives back to local communities in ways 
that matter most to its customers and associates. In 2012, the company raised 
and donated more than $22 million to charities and organizations in need. 
Visit for more company information or follow Walmart Canada 
on Twitter at

SOURCE  Food Banks Canada 
Marzena Gersho, Food Banks Canada (647) 242-5919 (mobile) or (905) 
602-5234 ext. 228 (office) 
To view this news release in HTML formatting, please use the following URL: 
CO: Food Banks Canada
ST: Ontario
-0- Nov/12/2013 15:13 GMT
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