Walmart Canada launches Virtual Food Bank in response to HungerCount 2013
-- Retailer donates $100,000 to Food Banks Canada to help support
Canadian Families in need
TORONTO, Nov. 12, 2013 /CNW/ - In response to HungerCount 2013, Walmart Canada
today announced the launch of their first-ever virtual food drive to generate
funds to support local food banks in improving access to food and vital
services for those in need. Walmart has one of the strongest community
involvement programs in Canada with a mission to support Canadian families in
In partnership with Food Banks Canada, Walmart Canada has set up an online
fundraising campaign to help families seeking assistance from food banks
across the country. Canadians are invited to donate the value of their
favourite food, meal or personal product by visiting
http://support.foodbankscanada.ca/walmart. Funds raised will help local food
banks provide much needed food and household products to families in
communities from coast-to-coast. The campaign will run from November 12 to 30,
"Walmart is proud to partner with Food Banks Canada to help address the
serious issue of hunger," said John Lawrence, director of corporate social
responsibility for Walmart Canada. "Supporting Food Banks Canada is a natural
extension of our goal to help Canadian families in need. As a retailer, we're
committed to offering healthy affordable food to as many people as possible."
In addition to launching an online campaign, Walmart also announced a donation
of $100,000 to Food Banks Canada for its Retail Food Program, which aims to
increase the support to food banks through the donation of surplus food and
household products. Walmart Canada has proudly supported the Retail Food
Program since July 2013 and provides support to over 200 organizations. The
Retail Food Program connects local food banks with Walmart Canada stores
across the country.
"The Walmart Virtual Food Drive is a simple yet incredibly impactful way for
Canadians to support their communities," said Katharine Schmidt, executive
director of Food Banks Canada. "We thank Walmart Canada for their ongoing
support and encourage Canadians to rally behind this initiative, affirming the
work done by incredible staff and volunteers in over 3,000 food banks and food
related programs across Canada"
About Food Banks Canada
Food Banks Canada supports a unique network of food-related organizations in
every province and territory, which assists almost 850,000 Canadians each
month. Together our network shares over 200 million pounds of essential, safe,
quality food annually, provides social programs that help to foster
self-sufficiency, and advocates for policy change that will help create a
Canada where no one goes hungry. Visit foodbankscanada.ca for more information
or like us on Facebook or follow us on twitter at FoodBanksCanada.
About Walmart Canada
Headquartered in Mississauga, Ontario, Walmart Canada operates a growing
network of more than 381 stores and one of the strongest community involvement
programs in Canada. Walmart Canada gives back to local communities in ways
that matter most to its customers and associates. In 2012, the company raised
and donated more than $22 million to charities and organizations in need.
Visit www.walmartcsr.ca for more company information or follow Walmart Canada
on Twitter at www.twitter.com/walmartcanada.
SOURCE Food Banks Canada
Marzena Gersho, Food Banks Canada (647) 242-5919 (mobile) or (905)
602-5234 ext. 228 (office)
To view this news release in HTML formatting, please use the following URL:
CO: Food Banks Canada
-0- Nov/12/2013 15:13 GMT
Press spacebar to pause and continue. Press esc to stop.