Tapingo Rolls Out the Southern Hospitality at UAB, LSU and VSU

  Tapingo Rolls Out the Southern Hospitality at UAB, LSU and VSU

           Mobile shopping app charms students and merchants alike

Business Wire

SAN FRANCISCO -- November 12, 2013

Tapingo, an app that streamlines the everyday shopping experience for
on-the-go consumers, today announced the successful launch of service at the
University of Alabama at Birmingham (UAB), Louisiana State University (LSU)
and Valdosta State University (VSU). The three schools represent a combined
footprint of more than 60,000 students, a great many of whom have readily
adopted the Tapingo lifestyle.

Tapingo is the only location-aware shopping app that focuses on immediate
order fulfillment for busy consumers in dense retail environments. To date,
Tapingo has focused on university deployments because campuses offer perfect
clusters of users and storefronts.

“Tapingo is sweeping campuses across the nation,” said Daniel Almog, CEO of
Tapingo. “Once students get a taste of the time savings, variety of supporting
venues and the high degree of personalization, they’re hooked. Tapingo also
helps drive business for campus restaurants while simultaneously making life
easier for operations staff. We’re greatly encouraged by the early adopters at
UAB, LSU and VSU who have reaffirmed what great potential Tapingo has at
universities and beyond.”

Tapingo became entrenched in everyday UAB student life during construction on
the new student center, when management company Sodexo brought in food trucks
that only accepted Tapingo for dining plans and flex funds. The app became so
popular that students wanted to see it expanded to new locations. In addition
to a number of on-campus dining locations, Tapingo now supports ten local
dining venues, including Hungry Howie’s, with other popular eateries slated to
launch in the very near future. On average at UAB, Tapingo processes more than
1,000 orders per day.

“Tapingo has been incredibly popular with our students, faculty and staff here
at UAB,” said Katelyn Armstrong, unit marketing coordinator for UAB Campus
Restaurants. “Tapingo has allowed us to keep up with our students’ demands for
a faster, more efficient way of ordering food on campus.”

At LSU and VSU, cafes and restaurants have benefitted by increased ticket
sales and strong student support since launching Tapingo. Not only have
students reported wanting to use Tapingo at more venues, high engagement and
repeat usage indicates campus staff is handily managing and delivering orders.

“We’ve been very impressed by Tapingo’s ease of integration and student
uptake,” said Lynn Darsey, VSU’s marketing manager for auxiliary services.
“Students absolutely love having the ability to order their food and reduce
their time waiting in lines. We have seen an increase in business at some of
our longer prep-time locations. With the help of added promotions that we have
offered, we've seen an increase in sales at some of our declining locations.”

For more information, visit www.tapingo.com.

About Tapingo

Tapingo is a contextual shopping app that processes on-the-go orders and makes
items available for pickup within minutes. The Tapingo lifestyle allows
consumers to discover and browse nearby items from the comfort and space of
their own mobile device and remembers personalized choices (hold the mayo) for
one-tap reordering. For merchants, Tapingo offers the simplest infrastructure
for processing orders and helps drive customer acquisition and average ticket
value. Tapingo is funded by Carmel Ventures and headquartered in San Francisco
and Tel Aviv. For more information, please visit www.tapingo.com. Download
Tapingo from the Apple iTunes App Store and Google Play Store.

Contact:

For Tapingo
Ty Sheppard, 415-249-6775
ty.sheppard@finnpartners.com
 
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