DS Waters Announces a Strategic Alliance Agreement with Primo

        DS Waters Announces a Strategic Alliance Agreement with Primo

PR Newswire

ATLANTA, Nov. 12, 2013

ATLANTA, Nov. 12, 2013 /PRNewswire/ --DS Waters of America, Inc. , one of the
nation's leading operators in the Home and Office Beverage market, announced
that it has entered into a strategic alliance agreement with Primo Water
Corporation. DS Waters will become the primary bottling and distribution
partner in the U.S. for Primo® bottled water services in all territories.
Primo will assume responsibility for DS Waters' current five-gallon retail
exchange customers, including account management, billing and collections. It
is anticipated that activities under the strategic alliance agreement will be
phased in on a region-by-region basis.

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"We are excited to partner with Primo Water as we leverage our core business
competencies to create a first-class alliance in the bottled water industry,"
stated DS Waters' President and CEO Tom Harrington. "We believe this strategic
alliance will help us gain increased bottling and distribution volume from
Primo's existing retail business as we continue to provide customers with
superior product quality and customer service."

"We are combining the strengths of two great companies," stated Primo's
Chairman and CEO Billy Prim. "Primo has extensive knowledge of retail exchange
while DS Waters has one of the largest bottling and distribution systems in
the industry.

About DS Waters of America, Inc.

DS Waters of America, Inc. (DS Waters) is a diversified beverage company
providing bottled drinking water, brewed beverages and water filtration
systems to homes and offices across the U.S. Headquartered in Atlanta,
Georgia, DS Waters serves over one million homes, offices, restaurants, food
service organizations, convenience stores, and retail locations. Its bottled
water products are sold under the brand names Alhambra®, Athena®, Belmont
Springs®, Crystal Springs®, Deep Rock®, Hinckley Springs®, Kentwood Springs®,
Mount Olympus®, Nursery®Water, Sierra Springs®, and Sparkletts®. Several of
its bottled water brands have been satisfying consumers for more than 100
years. DS Waters offers brewed coffee and tea beverages, as well as office
break room supplies, under the StandardCoffee® and Javarama® brands. DS
Waters provides water filtration systems, equipment and services under the
Relyant®brand. DS Waters supports the communities it serves and provides
safe drinking water during emergencies and natural disasters. Visit water.com,
nurserywater.com, standardcoffee.com, and athenawater.com for more

About Primo Water Corporation

Primo Water Corporation (Nasdaq: PRMW) is a leading provider of multi-gallon
purified bottled water, self-serve filtered drinking water and water
dispensers sold through major retailers throughout the United States and
Canada. Learn more about Primo Water at www.primowater.com.

SOURCE DS Waters of America, Inc.

Contact: DS Waters, 770-933-1400
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