41st Parameter Enhances FraudNet to Strengthen Experian's Web Fraud Detection Capabilities

41st Parameter Enhances FraudNet to Strengthen Experian's Web Fraud Detection 
Enhancements Include Increased Scalability, Broader Mobile
Capabilities and Improved Reporting 
SAN JOSE, CA -- (Marketwired) -- 11/12/13 --  41st Parameter, a part
of Experian, today announced significant enhancements to its FraudNet
cyber security platform. The most impactful is industry-leading
scalability, which makes FraudNet the most reliable hosted solution
available. Other key improvements include expanded device recognition
technology and more robust reporting capabilities that further
strengthen Experian's Web fraud detection and risk-based identity
authentication capabilities. 
For the many large banks, airline and ecommerce companies that rely
on 41st Parameter to help combat fraud, the ability to deliver
industry-leading enhancements quickly is critical. As part of
Experian's fraud detection and prevention capabilities, 41st
Parameter continues to respond quickly to the rampant fraud landscape
and clients' changing needs. 
"FraudNet continues to exceed client expectations on many fronts and
we've already received positive feedback regarding our recent
enhancements," said Ori Eisen, founder and chief innovation officer
of 41st Parameter, a part of Experian. "The fraud landscape is in
constant flux, and we continue to dedicate our hard work to providing
the most advanced tools to the market across all geographies, all
devices and all use cases." 
The three key enhancements made to FraudNet include: 

--  Scalability -- FraudNet is now able to evaluate more than 20 million
    transactions per day, allowing immediate identification of potential
    threats without compromising transaction speeds
--  Broader mobile capabilities -- Leveraging DeviceInsight technology,
    FraudNet provides the industry's best mobile device recognition
--  Improved reporting -- FraudNet users now have access to detailed
    reports, giving fraud investigators unprecedented insights to
    fraudulent activities within accounts and across the organization

Each of these enhancements was introduced with one goal in mind: to
help organizations reduce cyber risks while delivering unobstructed
customer experiences. Insights to the current risk landscape can be
found in 41st Parameter's recent top five cyber crime threats report. 
About 41st Parameter
 In a world where people are increasingly
reliant on a variety of Internet-connected devices for everything
from banking to shopping to entertainment and media, creating
relevant customer experiences and preventing online fraud are
constant business challenges. 41st Parameter, a part of Experian and
the global leader in device recognition and intelligence, combines
patented technologies and years of expertise to identify devices
without cookies, without compromising privacy and without impacting
performance. The company's FraudNet platform protects businesses from
online fraud before it happens. AdTruth, the digital media division,
gives marketers a better way to recognize and reach their most
valuable audiences across all types of devices. The TrustInsight(TM)
Network enables online merchants to increase sales by approving more
trusted transactions. These privacy compliant solutions help keep the
Internet more secure and relevant for everyone. 
About Experian
 Experian(R) is the leading global information
services company, providing data and analytical tools to clients
around the world. The Group helps businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision making.
Experian also helps individuals to check their credit report and
credit score, and protect against identity theft. 
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
March 31, 2013, was US$4.7 billion. Experian employs approximately
17,000 people in 40 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit http://www.experianplc.com. 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Greg Peverill-Conti
781 966 4114
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