More U.S. Travelers Cooking Up Thanksgiving Trips In 2013 And Show Increased
Appetite For Spending
TripAdvisor Survey Reveals Nearly 40 Percent Plan to Travel and Almost Half to
Expand Budget for Turkey Day Trips This Year
NEWTON, Mass., Nov. 12, 2013
NEWTON, Mass., Nov. 12, 2013 /PRNewswire/ --TripAdvisor^®, the world's
largest travel site*, today announced the results of its annual Thanksgiving
travel survey of more than 1,200 U.S. respondents, revealing that 39 percent
plan to travel for Thanksgiving this year, up seven percent from those that
did in 2012 (32 percent). Of those traveling, 37 percent will flock to the
skies, while 57 percent plan to drive to their Turkey Day destination.
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Thanksgiving Spending on the Rise
Forty-six percent of travelers plan to spend more on Thanksgiving travel this
year compared to 2012, while 44 percent anticipate spending about the same.
o14% plan to spend more than $3,000
o21% expect to pay $1,000-$2,999
o23% are budgeting $500-$999
Shopping malls will be crowded along with roads and runways, as forty-five
percent of U.S. respondents plan to take a Black Friday shopping trip, a 12
percent increase from those that anticipated doing so in 2012.
"With a seven percent increase in those planning a Thanksgiving pilgrimage
this year, it's clear Americans are hungry for the holiday," said Brooke
Ferencsik, director of communications for TripAdvisor. "As more than a quarter
of travelers plan to depart the day before Thanksgiving, travelers with
flexible schedules will be best served leaving Tuesday or earlier."
Navigating the Stresses of Turkey DayTravel
o70% of travelers admit to being stressed by Thanksgiving travel;
travelers' top sources of frustration: congested roadways, crowded
airports / long security lines, and inclement weather
o64% plan to travelduring off-peak hours to avoid heavy traffic
oThe busiest day for Thanksgiving travel will be Wednesday, November 27
o16% will eat at a restaurant on Thanksgiving, with their top cited reason
being to avoid cooking
o8% of travelers will seek to relieve stress by opting to pay for an
accommodation rather than stay with family and friends
Tapping Technology for Thanksgiving
Fifty-seven percent of travelers plan to use a mobile device to assist their
Thanksgiving travel. Among the group, 85 percent will turn to a smartphone,
while 47 percent will consult their tablet.
The top five reasons travelers plan to utilize their devices:
1.Check the weather (70%)
2.Use navigation (51%)
3.Research restaurants (40%)
4.Check flight status (36%)
5.Check-in to a flight (35%)
Not Everyone Staying at Mom's
While 44 percent of those traveling for Thanksgiving plan to stay at the home
of family or friends, 34 percent will hunker down in a hotel, and eight
percent will rest in a vacation rental.
Most Popular Thanksgiving Destinations
The top U.S. cities travelers plan to visit:
1.New York City
5.Boston / San Francisco
TripAdvisor^®is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 260 million unique monthly
visitors**, and more than 125 million reviews and opinions covering more than
3.1 million accommodations, restaurants and attractions. The sites operate in
34 countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 21 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com,
www.niumba.com,www.onetime.com, www.oyster.com, www.seatguru.com,
www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013
**Source: Google Analytics, worldwide data, July 2013
©2013 TripAdvisor, Inc. All rights reserved.
Contact: Julie Cassetina, (617) 670-6529, email@example.com
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