Pernod Ricard USA Announces Key Wines and Champagnes Appointments
Moves Signal Growth Plan for Company’s U.S. Wines Business
NEW YORK -- November 12, 2013
Pernod Ricard USA today announced several key management appointments in its
Wines and Champagnes division, which is aiming to become a leading player in
the U.S. market.
Jeff Agdern, an experienced Pernod Ricard USA marketer who most recently
served as Vice President, Wine and Spirits Marketing at Pernod Ricard’s
Canadian sister company, Corby Spirit and Wine Limited, has returned to the
U.S. as Senior Vice President, Wines and Champagnes. Jeff reports to Bryan
Fry, President and Chief Executive Officer, Pernod Ricard USA, and serves on
the company’s Executive Committee.
Mike Hermann, the leader of one of Pernod Ricard USA’s key spirits business
units and a 20+ year industry veteran with extensive management experience at
distributors and suppliers representing wine, spirits and beer, has been named
Vice President, Sales, Wines and Champagnes, effective January 1, 2014 and
reporting to Jeff.
Jo Adamo, an accomplished international marketer who is currently Marketing
Director for Media Strategy and Premium Wines at Pernod Ricard Winemakers, has
been named VP, Marketing, Wines and Champagnes, effective January 27, 2014 and
reporting to Jeff.
Bryan said the appointments signal Pernod Ricard USA’s ambition to
significantly expand its wines and champagne business over the next five
years. “We’ve got a premium portfolio of wines and champagnes, supported by
our powerful route to market”, he said. “Now we’ve added a dedicated U.S.
management team focused on building our brands and driving innovations to meet
Jeff replaces Stephen O’Neill, who led Pernod Ricard USA Wines and Champagnes
to solid growth while serving as its interim General Manager over the past
year. Stephen continues in his role as Senior Vice President, Strategy and
Transformation, Pernod Ricard USA, reporting to Bryan. Mike will assume a
newly created national Sales role, and Jo replaces Frank Polley, who recently
was named Vice President, Spirits Trade Marketing.
Bryan said Pernod Ricard USA’s growth plans include further leveraging the
strength of its champagne and sparkling portfolio, which includes
Perrier-Jouet and G.H. Mumm Champagnes and Mumm Napa Sparkling; increasing
investment in its core brands, particularly Brancott Estate, Graffigna and
Campo Viejo; repositioning Jacob’s Creek; continuing to build Deadbolt, Pernod
Ricard USA’s first California still wine; and driving an aggressive innovation
Said Jeff: “I am thrilled about the opportunity to lead Pernod Ricard USA
Wines and Champagnes and our ambitious plan for growth. Consumer trends
favoring premium brands -- coupled with our demonstrated ability to drive
innovation and our overall commitment to the wine business-- position us well
for strong, sustainable performance.”
Jeff Agdern, Senior Vice President, Pernod Ricard USA Wines and Champagnes,
returns to Pernod Ricard USA from Corby Spirit and Wine Limited, where, as
Vice President, Wine and Spirits Marketing, he expanded and accelerated the
company’s innovation process, resulting in a 300 percent increase in volume
from new product introductions over the past two years. Jeff and his team at
Corby managed the launch of Jacob’s Creek Moscato -- which is now the
top-selling Moscato wine in Canada - - and doubled the sales of Jacob’s Creek
Reserve wines. In addition, Jeff and his team increased the market share of
Wiser’s, Canada’s best-selling whiskey, partly through the successful launch
of Wiser’s Spiced. He also led the introduction of two premium small-batch
Canadian whiskies: Pike Creek and “Lot 40”. Prior to joining Corby in 2010,
Jeff held various positions at Pernod Ricard USA, including two lengthy stints
managing Jameson’s Irish Whiskey, one of the fastest-growing beverage alcohol
brands in the U.S. He served as Marketing Vice President for Whiskey, Gin and
Cognac from 2008 until 2010; Marketing Vice President for Rum and Cordials
from 2006 until 2008; Group Director, Irish and Single Malt Scotch from 2002
until 2005; and Senior Brand Manager for Irish Whiskey from 1999 until 2001.
Before joining Pernod Ricard USA in 1999, Jeff held positions with Sidney
Frank Importing Co., Inc., and CCM Marketing & Promotions.
Mike Hermann, the soon to be Vice President, Sales, Pernod Ricard USA Wines
and Champagnes, has driven steady sales growth in the Pernod Ricard USA
business unit responsible for spirits sales in Illinois, Indiana and Kentucky.
He assumed that position in 2009 after joining Pernod Ricard USA from the
Glazer’s Family of Companies, where he served as On-Premise Sales Director,
based in Chicago. Mike started his career at Premier Beverage Company as a
sales representative, and worked his way into an On-Premise Field Sales
Managerrole responsible for a portfolio of wine, spirits, and beer brands. He
then spent more than seven years with E&J Gallo Winery, first as a Field
Marketing Manager, then as a Division Manager and later as an On-Premise
Regional Sales Director.Mike subsequently worked as the On-Premise General
Sales Manager at Johnson Bros. Liquor Co. in Chicago, where his
responsibilities included that firm’s Fine Wine retail division.
Jo Adamo, the soon to be Vice President, Marketing, Pernod USA Wines and
Champagnes, launched her career at F H Faulding & Co. in Australia, where she
developed marketing and sales plans for such global consumer health and beauty
brands as Neutrogena and Banana Boat. Jo joined Pernod Ricard in 1997 as the
Global and Domestic Marketing Manager for Jacob’s Creek. Jo subsequently held
a series of progressively responsible marketing roles for Pernod Ricard in
both the UK and Australia, and in 2005 was named General Manager – Marketing,
Pernod Ricard Australia, where she led a 25-person wine and spirits marketing
team. She then served as that company’s General Manager – Trade Development
before being appointed Global Brand Director for Jacob’s Creek. In 2010, Jo
became Global Marketing Director, Orlando Wines, responsible for managing the
global brand and visitation teams.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
The company’s leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with
Tequila Avión); such superior wines as Brancott Estate®, Campo Viejo®,
Deadbolt®, Graffigna ®and Jacob's Creek®, and such exquisite champagnes and
sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm
Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
Pernod Ricard USA
Jack Shea, 212-372-5317
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