Maidenform Introduces Comfort Devotion Full Fit Collection

          Maidenform Introduces Comfort Devotion Full Fit Collection

PR Newswire

NEW YORK, Nov. 12, 2013

NEW YORK, Nov. 12, 2013 /PRNewswire/ --Maidenform, the iconic intimate
apparel brand, extends its legendary Comfort Devotion collection to women of
all shapes and sizes with the launch of the Full Fit collection. Aiming to
create styles that deliver true comfort for all women, Maidenform's new
collection of bras in extended sizes feature innovative technology and
superior ultra-soft fabrications at every touch point for an incredible look
and feel.

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The Maidenform Full Fit collection was designed to support the curves of
full-figured women while simultaneously offering superior comfort and style.
Heightened wings, cushioned strap technology and super soft wire casings
provide the coverage, support and containment a full-figure woman needs.
Delicate feminine details of lace embellishments, two-tone coloring and
ticking bows add a sexy and luxurious appearance to the collection while
built-up leotard backs, embedded slings and plush fabrications enhance the
comfort and support inside and out.

"As a style expert, I believe it's my job to empower women by giving them the
right foundation to celebrate and decorate their curves," said Mary Alice
Stephenson, style and beauty expert. "Thanks to Maidenform's new Comfort
Devotion Full Fit collection, I can finally say I found bras that will
comfortably fit a fuller figure without having to sacrifice style. I can now
help women create a fashionable, sexy and sleek silhouette no matter their

The Comfort Devotion Full Fit collection launched this month and features four
bra styles including Tailored Foam: Sizes 36-40C and 34-40D-DD; Custom Lift
Embellished Foam: Sizes 36-40C, 34-40D-DD; Tailored with Molded Cups: Sizes
36-42C-D, 34-40DD-DDD; and Embellished with Molded Cups: Sizes 36-42C-D,
34-40DD-DDD. All styles are offered in a variety of basic and fashion colors
including Black, White, Latte Lift, Camera Red and Sangria.

About Maidenform
An intimate apparel leader since  1921, Maidenform offers comfortable, stylish
and innovative bras, panties and shapewear to women with an active lifestyle,
a sense of style, and an appreciation for the way they look. Maidenform
products may be found in leading department stores and national chain stores
and direct to consumers via outlet stores and websites. Maidenform is owned by
HanesBrands (NYSE: HBI), a socially responsible leading marketer of intimate
and basic apparel under some of the world's strongest apparel brands.

SOURCE Maidenform

Contact: Norah Alberto, Maidenform, 732.621.2495,; or
Lindsey Kopp, ALISON BROD PUBLIC RELATIONS, 212.230.1800,
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