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Elsevier Introduces Adaptive Study Solution for Improved Learning and Memory Retention for Nursing and Health Professions

 Elsevier Introduces Adaptive Study Solution for Improved Learning and Memory
                 Retention for Nursing and Health Professions

Elsevier Adaptive Learning, powered by Cerego technology, combines brain
science with patented algorithms for an individualized, more effective
learning experience

  PR Newswire

  PHILADELPHIA, November 12, 2013

PHILADELPHIA, November 12, 2013 /PRNewswire/ --

Elsevier Adaptive Learning, powered by Cerego technology, combines brain
science with patented algorithms for an individualized, more effective
learning experience

Elsevier , a world-leading provider of scientific, technical and medical
information products and services, today announced the launch of Elsevier
Adaptive Learning, a personalized learning experience for nursing and health
profession students that maximizes the efficacy and efficiency of learning,
memory and retrieval of knowledge in an effort to improve learning outcomes.

Powered by technology from Cerego, a memory management tool with patented
algorithms that apply scientifically researched principles, Elsevier Adaptive
Learning will help nursing and health professions students acquire knowledge
rapidly, maintain knowledge to a high degree of retention, and retrieve
knowledge quickly and effortlessly throughout their education and into their
clinical practice.

"Research into the workings of human memory is well understood but rarely
makes its way into tools that students can actually use, and this is what we
are committed to delivering," said Andrew Smith Lewis, Founder and Executive
Chairman of Cerego. "Elsevier Adaptive Learning, powered by Cerego, provides
an easy, intuitive and engaging way for students to learn faster and remember
information longer, utilizing content derived from Elsevier's distinguished
library of educational text."

This launch is part of a partnership between Elsevier and Cerego, centered
upon meaningfully improving learning outcomes through powerful adaptive
learning solutions.

Unique capabilities of Elsevier Adaptive Learning include:

  *High Performance: Most existing methods seek to train or teach declarative
    knowledge ("know how" not actual "how to" applicable knowledge) only to a
    level of recognition. The Cerego Method teaches at a level of automaticity
    instead of just recognition to prepare students for real world performance
  *Market-leading Content: Key content, concepts, objectives and images will
    be gleaned from each text and will be organized by chapter in the
    respective text
  *Cerego ' s Patented Algorithms: The underlying set of rules decide which
    items should be presented to users over the duration of their learning
    experience and calculates the optimal moments to review/receive these
    items to convert them to stored knowledge

Elsevier Adaptive Learning uses scientifically-based principles to determine
an appropriate schedule for each student to learn and review, helping to
ensure readiness for exams and long-term success in his or her professional
field. Additionally, the solution emphasizes individualized learning,
cognitive skills training and time management. Product features also include
instructor and student performance dashboards with at-a-glance access to data
on individual knowledge usage and retention at the course and item level, as
well as a mobile app.

"The power of Elsevier Adaptive Learning is that it supports the needs of the
individual learner. Students respond well to personalized learning tools that
prepare them to not just pass their courses, but to become well-rounded
professionals in the workplace," said John Danaher, President, Elsevier
Education. "Cerego adds a technology for learning and memory to Elsevier's
content that we believe will transform health/science education by delivering
personalized, responsive solutions that directly support learning objectives.
This is just one of the many parts of our overall initiatives to continue our
leadership with adaptive technologies in health science education."

Learn more about Elsevier Adaptive Learning, powered by Cerego, at
http://www.elsevieradvantage.com/adaptivelearning

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About Cerego

Ceregoisthe essential memory management tool for the world's learners.
Weare experts in adaptive learning and memory science. Throughour core
adaptive learning platform, web application and full suite of mobile
applications, we have been helping students to enrich their lives, by learning
and retaining knowledge more effectivelyfor over a decade.

Cerego is located in Millbrae and Tokyo. For more information, visit:
http://cerego.com

About Elsevier

Elsevier is a world-leading provider of scientific, technical and medical
information products and services. The company works in partnership with the
global science and health communities to publish more than 2,000 journals,
including The Lancet and Cell , and close to 20,000 book titles, including
major reference works from Mosby and Saunders. Elsevier's online solutions
include ScienceDirect , Scopus , SciVal , Reaxys , ClinicalKey and Mosby's
Suite , which enhance the productivity of science and health professionals,
helping research and health care institutions deliver better outcomes more
cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people
worldwide. The company is part of Reed Elsevier Group PLC , a world leading
provider of professional information solutions. The group employs more than
30,000 people, including more than 15,000 in North America. Reed Elsevier
Group PLC is owned equally by two parent companies, Reed Elsevier PLC and Reed
Elsevier NV. Their shares are traded on the London, Amsterdam and New York
Stock Exchanges using the following ticker symbols: London: REL; Amsterdam:
REN; New York: RUK and ENL.

Media contact Christopher Capot Director, Corporate Relations Elsevier
+1-212-633-3164 c.capot@elsevier.com