Choice Hotels' Ascend Hotel Collection Welcomes Downtown Grand Las Vegas Hotel and Casino

Choice Hotels' Ascend Hotel Collection Welcomes Downtown Grand Las Vegas Hotel
                                  and Casino

First New Hotel in Downtown Las Vegas to Celebrate Ribbon Cutting on November
12

PR Newswire

LAS VEGAS, Nov. 11, 2013

LAS VEGAS, Nov. 11, 2013 /PRNewswire/ --Ascend Hotel Collection from Choice
Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel
companies, adds Downtown Grand Las Vegas to its impressive list of upscale
hotels. On October 27, a small group of guests wined, dined and gambled at
the new hotel and casino. Las Vegas casino mogul Steve Wynn and his wife
Andrea showed their support by placing the first bets.

(Photo: http://photos.prnewswire.com/prnh/20131111/PH14310-a)
(Photo: http://photos.prnewswire.com/prnh/20131111/PH14310-b)
(Logo: http://photos.prnewswire.com/prnh/20131015/NE98133LOGO-a)

On November 12, 2013, the hotel's two towers and casino will host a ribbon
cutting ceremony with the Mayor of Las Vegas and other local dignitaries, and
on November 16, local residents and visitors will continue the celebration
with a street party "Downtown 3^rd presents: Rock the Block" that will include
five diverse musical acts on 3^rd street and inside the hotel.

This 634-room hotel is the largest member in the Ascend Hotel Collection, a
network of one-of-a-kind upscale properties. Each Ascend hotel is a unique
reflection of the distinct character of its host city, yet all offer the same
high standards of hospitality and comfort. Downtown Grand Las Vegas Hotel and
Casino does all that and more.

WORLD CLASS WITH LOCAL FLARE

"What makes Downtown Grand Las Vegas so extraordinary is that it offers a
world class experience -- through its casino, restaurants, high style and
exceptional service -- while remaining firmly committed to the local downtown
Las Vegas vibe. That upscale, local experience is the essence of the Ascend
Hotel Collection," said Michael Murphy, senior vice president of upscale
brands at Choice Hotels International. "We had been eagerly awaiting the
doors to open and are extremely pleased to have it as a highlight within the
portfolio. This hotel and the rapidly growing Ascend Hotel Collection truly
embody the future of Choice Hotels International."

"Downtown Grand Las Vegas is delighted to be a member of the Ascend
Collection," said Seth Schorr, chief executive officer of Downtown Grand Las
Vegas. "Downtown Grand Las Vegas, like its name implies, embodies all that's
exciting about the city and the emerging downtown area, with a stellar line-up
of restaurants, bars, gaming and more. As part of the Ascend Hotel
Collection, which is all about truly local culture and experiences, we know
we're in good company."

Located in the heart of Las Vegas, this hotel is part of an amazing
revitalization breathing new life and contributing to the new cultural, fun
and authentic downtown community. The hotel is located in Downtown3^rd, the
new metropolitan center of downtown Las Vegas, where guests can enjoy
traditional activities like gambling or walk just a few steps to the Fremont
Street Experience, charming eateries and bars, the edgy and quirky Arts
District, live music venues and museums, including the popular Mob Museum
right across the street.

STAY AND PLAY

The guest rooms at Downtown Grand Las Vegas set an entirely new standard. All
five room types – Deluxe, Premium, One-Bedroom Suite, City Suite and Grand
Suite – offer spacious accommodations, high-definition flat screen
televisions, presidential pillow top mattresses, luxurious bed linens, plush
lounge chairs and stylish custom furnishings.

Of course, what would a trip to Vegas be without a little gambling? The
Downtown Grand Casino, a reclaimed factory space with an industrial chic vibe,
gives patrons an open and unique gaming environment unlike anything that Vegas
has ever seen. The casino offers traditional games like slot machines,
tables, Baccarat and sports bets, as well as unprecedented games like "Street
Dice" where gamblers place bets and play outside the casino on 3rd Street.
The casino also features a ground-breaking rewards program, MY POINTS, which
allows for individual tournament play and other special bonuses.

Should guests feel the need to wind up for a big day or wind down from a busy
night, Downtown Grand Las Vegas has the perfect place for everyone, from the
barfly to the cocktail connoisseur. At Art Bar, the staff invites guests to
stay a little longer and enjoy craft drinks and light eats while exploring
mini-art exhibits and collections from local artists. MOB Bar allows guests
to enjoy a modern-day speakeasy featuring handcrafted cocktails and live
music, while Ninth Island lets them embrace their inner child with a
convenient indoor/outdoor counter serving authentic Hawaiian shave ice or
grown-up daiquiris. Furnace, Downtown Grand Las Vegas' casino bar, is perfect
for guests who want to see and be seen in the center of the action.

Unlike the majority of Las Vegas hotels, Downtown Grand offers a wide variety
of small, intimate dining options. Guests are sure to please their palate at
one of many comfortable dining options including such notables as, Stewart +
Ogden diner bistro, a three-meal restaurant featuring a menu designed by
award-winning restaurateurs Elizabeth Blau and Kim Canteenwalla, Red Mansion
Chinese Restaurant and Triple George Grill, an award-winning San
Francisco-style steakhouse. For business travelers and special occasions,
Downtown Grand Las Vegas also offers 2,500 square feet of indoor meeting space
and 35,000 square feet of space at PICNIC, the urban rooftop pool retreat, to
host perfectly executed corporate meetings, dazzling events and memorable
weddings.

For more information, visit www.ascendcollection.com and
www.downtowngrand.com. 

About Downtown Grand Las Vegas:

Downtown GrandLas Vegas Hotel & Casino is the anchor and crown jewel of
Downtown3rd, the new metropolitan center of Las Vegas. The 18-story Casino
Tower and 25-story Grand Towerfeature 634 guest rooms ranging in size from
350 to more than 1,200 square feet with high-definition flat-screen
televisions, presidential pillow-top mattresses and high-thread count linens,
settinga new standard for luxury, sophistication and style in downtown Las
Vegas. The exterior design of DowntownGrandblends multiple storefronts with
a brick and granite façade and includes multiple indoor/outdoor experiences.
The "industrial chic" interior features the raw energy of a factory
juxtaposed with ornate fixtures and canopies. DowntownGrandoffers 25,000
square feet of gaming space: nearly 600 new slot machines and 30 table games
and a fully-featured sports book powered by William Hill. 
DowntownGrandboasts a variety of unique bars and restaurants providing a
wide variety of cuisines and price points. PICNIC, an urban rooftop pool
experience, is Downtown Grand's signature entertainment/dining venue
encompassing more than 35,000 square feet and featuring an infinity-pool,
full restaurant & bar, private cabanas, a fire pit and a grass seating area.
Downtown3rd is just steps away from the world famous Fremont Street Experience
and The Mob Museum, within walking distance of Fremont East Entertainment
District, and less than one mile from the Las Vegas Premium Outlets and The
Smith Center for the Performing Arts. Downtown Grand Las Vegas is owned by
CIM Group and managed by DTG Manager Las Vegas, LLC. Fifth Street Gaming is
the property's gaming license holder and casino operator. For more
information, visitwww.DowntownGrand.com.

About CIM Group

CIM Group is a leading real estate and infrastructure investment firm that
since 1994 has systematically and successfully invested in dynamic and densely
populated communities throughout North America. CIM Group draws on its
experienced team of real estate, investment and finance professionals to
identify and pursue investment opportunities in three primary strategic
categories: repositioning and development projects in established and
emerging urban areas; well-positioned operating properties in transitional and
established districts; and infrastructure. CIM manages three distinct
portfolios, including opportunistic, stabilized and infrastructure funds, each
of which are diversified by geography and type of property within the risk
profile. Headquartered in Los Angeles, CIM maintains regional offices in New
York, the San Francisco Bay Area and Bethesda, Maryland. For more
information, please visit www.cimgroup.com.

About Ascend Hotel Collection

The Ascend Hotel Collection membership program made its debut in late 2008 and
now has 118 hotels open throughout the United States, Canada, Europe, Central
America, Australia and the Caribbean. The eclectic portfolio of upscale,
independent hotels appeals to the growing number of people who like to immerse
themselves in the destination and live like the locals when they travel. For
more information, visit www.ascendcollection.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2013, 371 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 84
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend
Hotel Collection membership program, serve guests worldwide. All hotels are
independently owned and operated.

SkyTouch Technology is an initiative of Choice Hotels International, Inc. that
develops and markets cloud-based technology products to help industry-wide
hoteliers improve their efficiency and profitability.

Choice Hotels International offers the Choice Privileges rewards program. With
more than 18 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel
Collection and SkyTouch Technology are proprietary trademarks and service
marks of Choice Hotels International Inc.

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Sarah Lee, Choice Hotels: 301-628-4397, sarah_lee@choicehotels.com
 
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