Barnes & Noble Launches Holiday Shopping Season with First-Ever Barnes & Noble Discovery Friday on November 22

  Barnes & Noble Launches Holiday Shopping Season with First-Ever Barnes &
  Noble Discovery Friday on November 22

 All Stores Nationwide to Host Special Events, Games and Giveaways, Plus Book
   Signings and Appearances by Hundreds of Favorite Celebrities and Authors

       Enter for a Chance to Win a $1,000 Barnes & Noble Shopping Spree

   Enjoy Personalized Gift Advice from Expert Barnes & Noble Booksellers to
             Discover the Perfect Gifts for Everyone this Season

Business Wire

NEW YORK -- November 11, 2013

Barnes & Noble, Inc. (NYSE:BKS), one of the nation’s largest booksellers and
the leading retailer of content, digital media and educational products, today
announced Barnes & Noble Discovery Friday, created to serve as the official
launch of the holiday shopping season and help customers experience the thrill
of discovering the perfect gifts for friends and family. On Discovery Friday,
which falls exactly one week before Black Friday, Barnes & Noble’s booksellers
will be on the front lines to provide personalized recommendations. Every one
of its nearly 700 stores nationwide will feature games, activities and
giveaways, and hundreds of special guests, including bestselling authors and
other notables. Customers can also enter for a chance to win a $1,000 Barnes &
Noble shopping spree, with five lucky winners to be chosen from across the

“Barnes & Noble offers the ultimate holiday shopping experience for customers
who enjoy the art of discovery, appreciate the human touch and recognize that
the best recommendations don’t come from an algorithm,” said Mitchell Klipper,
CEO of the Barnes & Noble Retail Group. “Discovery Friday shines a light on
our 40,000 booksellers, undeniably our greatest asset, and also celebrates our
customers by bringing the spirit of fun and discovery to their holiday
shopping experience. We’ve partnered with the top publishers and hundreds of
special guests to create an incredible lineup of events and activities in
every one of our stores across the country. We can’t wait for our customers to
discover what we’ll have in store at their local Barnes & Noble on November

In addition to the vast array of local events and activities, Discovery Friday
will also feature great values to help customers get a jump on their holiday
shopping. Special one-day NOOK^® offers and Discovery Friday deals will be
available in-store on November 22, and Barnes & Noble’s thousands of
knowledgeable booksellers will be on the front lines to offer shoppers
complimentary gift advice and personalized picks for even the most difficult
to buy for recipients on their holiday lists.

Discover Local In-Store Entertainment for the Whole Family

With something for all ages to enjoy, Discovery Friday brings holiday
festivities to local Barnes & Noble stores with a fantastic lineup of
celebrity appearances, author appearances, book signings, Storytimes, family
games and other engaging activities and competitions. Special highlights

  *Local book signings and appearances featuring hundreds of favorite authors
    and celebrities
  *Duck Dynasty cut-out beards photo station and giveaway
  *Holiday-themed Storytimes featuring much-loved favorites at the following

       *10 a.m. If You Give a Mouse a Cookie
       *2 p.m. The Day the Crayons Quit
       *7 p.m. The Elf on the Shelf: A Christmas Tradition

  *Family-friendly games and activities, including Lego Chima CHI Battles
    racing tournament and a Moleskine-sponsored “Every Reader is a Writer”
  *Barnes & Noble Café games and puzzles available to play, featuring
    Scrabble, Rummy, Spades and many more. Customers will also receive a
    collectible toy with a Café purchase while supplies last.
  *Activities for kids and teens featuring top books like The Heroes of
    Olympus series, Divergent series, The Fault in Our Stars, The Fifth Wave
    and SparkNotes’ popular No Fear Shakespeare series

Visit to learn more and discover all the exciting
activities and special guests that will be available at Barnes & Noble stores
nationwide on November 22.

FREE Gifts & Exclusive Content from Favorite Characters and Leading Partners

Available only on Discovery Friday, Barnes & Noble shoppers will discover a
number of free gifts that feature the season’s hottest entertainment and pop
culture, favorite characters, beloved authors and more. Special giveaways

  *Catching Fire (Hunger Games Series #2) temporary tattoos
  *Harry Potter commemorative posters featuring 15th Anniversary edition
    cover art
  *The Heroes of Olympus series and Divergent series posters and other
    collectible items
  *The Book Thief discussion guide and enter-to-win movie posters
  *Exclusive John Green collectible quote decals from The Fault in Our Stars
  *Poster from Rick Yancey’s The Fifth Wave series
  *The Elf on the Shelf: A Christmas Tradition coloring book and enter-to-win
    The Elf on the Shelf: A Christmas Tradition and The Elf on the Shelf: A
    Birthday Tradition
  *Plus a  selection of stickers, movie posters and much more

Supplies at each store are limited and these items are sure to go fast, so
customers should arrive early for the best chance to pick up their favorites.

Discovery Deals and Special Offers

Holiday shoppers looking to experience the best in digital reading can take
advantage of special NOOK offers available on Discovery Friday, including:

  *The just-launched new NOOK GlowLight^™ is a must-have for Members, who
    will receive a double discount of 20 percent off, making this highly
    acclaimed device a great value at under $100 and a perfect gift for people
    who love to escape into a great book anytime, anywhere.
  *Barnes & Noble’s bestselling and highly acclaimed NOOK Simple Touch^®
    GlowLight^® will be available for just $49 – a $50 savings on its original
  *By simply downloading the Free NOOK Reading App^™ on their smartphones or
    tablets, customers will receive two great digital titles at no cost,
    including the eBook A Land More Kind Than Home by Wiley Cash plus an issue
    of  Food Network Magazine.

BBC fans can load up on their favorite series with a 20 percent discount on
all BBC DVDs and Blu-ray^®, only on Discovery Friday. Customers can also visit
their local Barnes & Noble and speak with a bookseller for more information on
additional one-day specials on Discovery Friday.

Enter to Win a $1,000 Barnes & Noble Shopping Spree

Customers will also have the opportunity to enter for a chance to win a $1,000
Barnes & Noble shopping spree to bring home even more great gifts and personal
finds. Simply visit a local Barnes & Noble store on November 22, approach the
NOOK counter and look for the specially created Discovery Friday NOOK App^™ on
the NOOK^® HD and NOOK^® HD+ devices displayed to enter the contest.

Five lucky winners from across the country will be selected to receive a
$1,000 Barnes & Noble shopping spree, and each winner will be led on a
personal holiday shopping journey by an expert Barnes & Noble bookseller to
help select the best gifts. For terms and conditions, please visit

It All Happens at Barnes & Noble

Barnes & Noble is the premier destination for the best and leading selection
of books, educational toys and games, plus DVDs, music and must-have
electronics. On Discovery Friday, customers will experience a variety of local
store activities, interactive games, hands-on product demonstrations and more,
and Barnes & Noble’s knowledgeable booksellers will be on hand to answer
questions and help shoppers find meaningful gifts for everyone on their
holiday shopping list. As always, Barnes & Noble’s personalized approach and
unmatched ability to guide customers’ discovery makes finding the perfect
gifts for friends and family during the holidays much easier and more fun.

For more information on Discovery Friday, details about local events and
activities happening on November 22 and to explore book recommendations
curated by expert booksellers, visit or simply ask
a bookseller in any Barnes & Noble store.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 674 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, ( Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store® (, while Barnes & Noble College Booksellers, LLC operates
692 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website:

NOOK^®, NOOK Store^®, NOOK Video^™, and NOOK Video Apps^™ are trademarks of
Barnes & Noble, Inc. Other trademarks referenced in this release are the
property of their respective owners.

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About NOOK Media LLC

NOOK reading and entertainment products make it easy to Read What You Love,
Anywhere You Like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^® of
more than 3 million (US) and 2.5 million (UK) digital books, plus periodicals,
comics, apps, movies and TV shows, and the ability to enjoy content across a
wide array of popular devices through Free NOOK Reading Apps^™ and NOOK Video
Apps^™, available at NOOK owners receive Always
Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK
devices in Barnes & Noble stores and online at, as well as
leading retailers including Best Buy, Walmart, Target and many others. NOOK
products are available in the United Kingdom at leading retailers; NOOK
content can be purchased at

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Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Carolyn J. Brown, 212-633-4062
Corporate Communications
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