Limited Brands Declares Cash Dividend

                    Limited Brands Declares Cash Dividend

PR Newswire

COLUMBUS, Ohio, Nov. 11, 2013

COLUMBUS, Ohio, Nov. 11, 2013 /PRNewswire/ --Limited Brands, Inc. (now known
as L Brands, Inc.) (NYSE: LTD) announced today the declaration of its regular
quarterly dividend of $0.30 per share payable on Dec. 6, 2013, to shareholders
of record at the close of business on Nov. 22, 2013. This is the company's
156^th consecutive quarterly dividend.

(Logo: http://photos.prnewswire.com/prnh/20020520/CLM001LOGO)

ABOUT LIMITED BRANDS:
Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza
and Henri Bendel, is an international company. The company operates 2,647
specialty stores in the United States and its brands are sold in about 800
company-operated and franchised additional locations world-wide. The
company's products are also available online at www.VictoriasSecret.com,
www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

SOURCE Limited Brands

Website: http://www.limitedbrands.com
Contact: Limited Brands: Investor Relations, Amie Preston, (614) 415-6704,
apreston@limitedbrands.com; Media Relations, Tammy Roberts Myers, (614)
415-7072, extcomm@limitedbrands.com