Sunweb Holidays Increases Online Conversion by 35% with LivePerson's Digital
Live Chat, Personalized Messages and Bannering Drive Sales
NEW YORK, Nov. 11, 2013
NEW YORK, Nov. 11, 2013 /PRNewswire/ --LivePerson (NASDAQ: LPSN) announced
today that European tour operator, Sunweb Holidays has achieved a 35% increase
in online conversion rates thanks to the deployment of LivePerson's industry
leading digital engagement solution. Sunweb Holidays, a division of the Dutch
group Sundio, is a travel holiday company used by nearly 800,000 people every
year for individual or group bookings for summer and skiing holidays.
Sunweb's goal was to capitalize on the growing number of site visitors
browsing holiday options and convert them into buyers. Given the goal to drive
conversion, Sunweb made the strategic decision to invest in a digital
engagement solution that would turn those browsers into hard sales. After
evaluating several solution vendors in the market, Sunweb selected LivePerson
for its data-driven approach to customer acquisition and innovative digital
During the summer of 2013, Sundio France decided to test LivePerson's
LiveEngage platform by targeting high value customers with personalized
messages and offers on one of its branded sites, Sunweb. They implemented
several scenarios, depending on the user behavior. For example, those people
visiting the site for the first time were targeted with a customized banner
that read 'Satisfied or Your Money Back,' to encourage customers to book a
Given the success of this first test, Sundio France confirmed its choice and
the LivePerson solution was fully implemented within two weeks.
"With LivePerson, we can quickly set up targeted onsite campaigns," said
Thomas Courjeault, Marketing Director, Sunweb. "The solution meets all of our
expectations: it's flexible, fast and efficient. Half of the campaigns that we
generate are designed by LivePerson and half are designed by our teams: this
complimentary solution generated a substantial lift in the overall conversion
After the successful deployment over the summer with Sunweb, Sundio France
decided to test the LivePerson chat solution with another one of its brands -
Ski Horizon, for the 2013 winter season. Ski Horizon sees real added value
for its call center by implementing LivePerson's live chat capability. With
live chat, advisors can handle multiple customers at the same time and most
importantly, site visitors are encouraged to chat via the customised dynamic
banners, which are personalized based on their behavior on the site. A website
visitor ready to leave the site or lost in the navigation will be immediately
engaged and supported throughout his or her online journey.
"Sunweb Holidays is an example of a truly innovative, customer-centered
company, adopting the latest digital engagement technologies in order to
increase online conversions and meet and exceed the evolving demands of
today's travel consumers. Their continued investment in digital engagement
solutions is a testament to their commitment to the customer experience, and
the growing importance of providing rich, personalized engagement in the
digital channel," said Tony Heyworth, International Marketing Director.
"LivePerson is committed to helping brands create meaningful connections with
their customers, and we're delighted to partner with Sunweb Holidays, as they
utilize digital engagement to boost online conversions."
The partnership with LivePerson has enabled Sunweb to achieve its goal of
increasing conversions, turning more browsers into buyers, demonstrating the
value of investing in a customer acquisition strategy and strong digital
engagement platform, with a less intrusive and more lucrative approach. Sundio
currently intends to extend the LivePerson chat and click to call solutions
onto the Sunweb site.
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables
businesses to proactively connect in real-time with their customers via chat,
voice, and content delivery at the right time, through the right channel,
including websites, social media, and mobile devices. This "intelligent
engagement" is driven by real-time behavioral analytics, producing connections
based on a true understanding of business objectives and customer needs.
More than 8,500 companies rely on LivePerson's platform to increase
conversions and improve customer experience, including Hewlett-Packard, IBM,
Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.
LivePerson received the CODiE award for Best Content Management Solution in
2012, and has been named a Market Share Leader by Frost and Sullivan in 2012.
LivePerson is headquartered in New York City with offices in San Francisco,
Atlanta, Amsterdam, Santa Monica, Tel Aviv, London and Melbourne.
For more information, please visit www.liveperson.com. To view other press
releases about LivePerson, please visit pr.liveperson.com.
LivePerson Communications EMEA
+44 (0) 207 084 2128
LivePerson Corporate Communications
Zoe Bevis / Helen Shafe
Octopus Communications for LivePerson
+44 (00) 845 3700 655
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