IDeaS Announces Industry’s First Integrated Solution for Analyzing Social Media Impact to Hotel Room Pricing

  IDeaS Announces Industry’s First Integrated Solution for Analyzing Social
  Media Impact to Hotel Room Pricing

 IDeaS partners with Brand Karma and ReviewPro to integrate social media data
                                into IDeaS RMS

Business Wire

MINNEAPOLIS -- November 11, 2013

IDeaS Revenue Solutions, the leading provider of pricing and revenue
management software, services and consulting to the hospitality industry,
today announced the industry’s first tool for analyzing how social media
ratings and sentiment should impact hotel room pricing. Developed with Brand
Karma and ReviewPro, the solution will enable hotels to make more
reputation-aware pricing decisions by factoring social media sentiment into
IDeaS Revenue Management System (RMS) pricing analysis.

“Most hoteliers understand that social media ratings impact their ability to
attract and retain customers, but they don’t have the tools to calculate how
it impacts pricing,” said Sanjay Nagalia, Chief Operating Officer and
Co-founder, IDeaS Revenue Solutions. “This is the industry’s first integrated
solution that draws the correlation between how a hotel is reviewed and
perceived online and how much it should influence pricing. By creating this
within IDeaS RMS, we can help hoteliers make much more informed pricing

The Reputation Management Pricing is an additional feature within the Best
Available Rate (BAR) module for IDeaS RMS. The feature will combine IDeaS’
industry-leading pricing data with Brand Karma and ReviewPro’s online
reputation and social media analytics—bringing greater depth and functionality
to IDeaS RMS. The feature will provide joint clients and future prospects with
a fast, automated way to evaluate their online reputations and that of their
competitors in context of the competitive pricing landscape in order to more
effectively price rooms and drive revenue performance.

“As the impact of online reputation continues to grow, more hotels are seeking
ways to calculate the return on investment of having an excellent reputation,”
said Morris Sim, CEO and Co-founder, Brand Karma. “We are pleased to partner
with IDeaS and help develop a tool that automatically assesses a hotel’s
online reputation so that hoteliers can use this intelligence to price more

In addition to producing the Best-Available-Rate (BAR) pricing decision based
on arrival date, length of stay and competitor rate information, the
Reputation Management Pricing feature enables IDeaS RMS to factor in
reputation management data from hundreds of online travel agencies, review
sites and social media platforms, including TripAdvisor, Expedia and

According to RJ Friedlander, CEO of ReviewPro, “The hospitality industry has
experienced a surge in the incorporation of social analytics into revenue
management decisions as online guest feedback’s impact for hoteliers continues
to grow. Our collaboration with IDeaS arrives hot on the heels of a landmark
study by Cornell University that proves that hotels can effectively drive
financial performance through improving their online guest satisfaction.”
According to Cornell’s research, a 1-point increase in ReviewPro’s 100-point
online reputation score, the Global Review Index™, can lead up to a 0.89%
increase in price, a 0.54% increase in occupancy, and a 1.42% increase in

The Reputation Management Pricing feature is currently in beta status and
scheduled for general availability in mid-2014.

For more information about IDeaS, please visit

About IDeaS

Founded in 1989, IDeaS Revenue Solutions - a SAS Company, offers
industry-leading pricing and revenue management Software, Services, and
Consulting to the hospitality and travel industries. Headquartered in
Minneapolis, MN with a global technology center located in Pune, India, IDeaS
maintains sales, support and distribution offices in North & South America,
the United Kingdom, Europe, Middle East, Africa, Greater China, Australia and
Asia. For more information, visit

About Brand Karma

Brand Karma provides the only holistic marketing solution designed for
hospitality and travel professionals to attract and retain customers via
social and digital media. Founded in 2006 by 3 friends who are ex-Microsoft
executives, today Brand Karma provides analytic tools marketers use to audit
their brand, a social CRM to manage reputation, agency services to increase
social commerce and brand awareness, and consultants to form winning
competitive sales and marketing strategies. Headquartered in the United
States, Brand Karma has offices in Japan, China, Taiwan, Singapore, and
France. For more information,

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue
by more effectively managing their online reputation and presence in leading
social media sites. The company provides the analysis, customer intelligence,
competitive benchmarking and reporting needed to help hotel professionals more
effectively manage their organization. ReviewPro aggregates hundreds of
millions of social media mentions, in 45+ languages, from hundreds of the most
relevant Online Travel Agencies (OTAs), review websites and social media
platforms. After rapid growth in the European market, the company has expanded
internationally and quickly grown its client roster to thousands of hotels in
over 80 countries, including Louvre Hotels Group, Kempinski Hotels, Meliá
Hotels International, The Red Carnation Hotel Collection, The Library Hotel
Collection, CitizenM Hotels and Apex Hotels. For more information,


Mulberry Marketing Communications
Nicole DiVito, +1 312 664 1532
IDeaS Revenue Solutions
Cris Herman, +1 952 698 4200
Global Client Marketing Manager
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