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Online Grocer RedMart Optimizes Supply Chain Commerce With Manhattan Associates

Online Grocer RedMart Optimizes Supply Chain Commerce With Manhattan
Associates

SINGAPORE and ATLANTA, Nov. 11, 2013 (GLOBE NEWSWIRE) -- RedMart, a
Singapore-based online grocery service, today announced that it has completed
three months of seamless operations post the successful implementation of
Manhattan SCALE™, a warehouse management system (WMS) developed by Supply
Chain Commerce solutions provider, Manhattan Associates (Nasdaq:MANH). This is
an important milestone for RedMart, as this implementation will allow it to
further accelerate growth while maintaining its high service levels.

When asked why RedMart chose to implement a WMS, and in particular,
Manhattan's SCALE product, Vikram Rupani, RedMart's co-founder, COO & CFO
said, "Like many start-ups, RedMart was founded with little resources and a
big vision – to disrupt traditional grocery retail by offering customers a
better way to shop for their everyday household essentials. Shortly after we
launched in October 2011, we realized that our manual fulfillment processes
would not allow us to scale the business efficiently. Not only did Manhattan
SCALE offer the necessary robustness needed for our business, we were also
extremely impressed by the Manhattan implementation team in Singapore whose
detailed understanding of our requirements made us confident in their ability
to execute flawlessly. We were extremely happy with the outcome as we
completed our implementation within budget and right on schedule."

Rupani continued, "Fulfillment capacity increased by over 50 percent in the
week immediately following the implementation and we believe we can increase
capacity by approximately 15 percent each month for the foreseeable future,
without any significant increases in headcount."

Richard Wright, general manager at Manhattan Associates, Singapore said, "We
look forward to partnering with RedMart and playing an important role in
enabling the company's rapid growth as a leading e-commerce player in South
East Asia. The implementation was a great success and we are pleased to work
alongside RedMart's highly talented team including its engineering group led
by co-founder & CTO, Rajesh Lingappa. We also look forward to playing a
pivotal role in helping RedMart get closer to its customers."

With RedMart's technology strategy already leveraging Amazon Web Services'
(AWS) cloud-based infrastructure, Manhattan SCALE was also deployed in the AWS
cloud. RedMart worked closely with the Manhattan team to optimize performance
and ensure there were no latency issues for on premise devices including
printers and scanners. RedMart reported zero issues related to AWS or
Manhattan's ability to deploy in this manner.

Vikram Rupani added, "Our enterprise infrastructure is in the AWS Cloud.
Having Manhattan SCALE deployed in the cloud with the rest of our enterprise
software was key to our return on investment and peace of mind."

RedMart's WMS implementation coincides with the recent launch of its
proprietary e-commerce web platform and i-Phone application in early July. To
cope with rapid growth, the company expanded its 12,000 sq. ft. warehouse by
50 percent to 18,000 sq. ft. in June, and has plans to add another 47,000 sq.
ft. by the end of 1Q 2014. It will also be launching an Android app towards
the end of this year.

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About RedMart

RedMart is a Singapore-based online grocer that offers competitive prices on a
wide range of groceries and household essentials with the convenience of
online ordering and home delivery 7 days a week. RedMart was founded in March
2011 by Vikram Rupani, Rajesh Lingappa, and Roger Egan and is backed by
well-respected investors and advisors, such as Forrest Li (CEO of Garena),
Toivo Annus (Skype co-founder), Golden Gate Ventures and others. For more
information, please visit www.redmart.com.

About Manhattan Associates, Inc.

Manhattan Associates brings companies closer to their customers. We design,
build and deliver market-leading Supply Chain Commerce solutions that drive
top-line growth by converging front-end sales with back-end supply chain
execution and efficiency. Our software, platform technology and unmatched
experience help our customers around the world adapt to the challenges of the
omni-channel marketplace. For more information, please visit www.manh.com.

CONTACT: Kim Danker
         LEWIS Communications
         Tel: +65 6571 9158
         lkim.danker@lewispr.com
        
         John Bird
         Manhattan Associates
         Tel: +44 1344 318071
         vwang@manh.com
 
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