Dhingana Partners With Idea Cellular; Debuts Industry 1st Music Subscription
Service for Android/ WAP
The Revolutionary Music Subscription Service Is an Industry First and
Will Be Offered Without Data Charges to Over 127 Million Idea Users
PUNE, INDIA -- (Marketwired) -- 11/11/13 -- Dhingana
(www.dhingana.com), the leading global Indian music streaming
service, announced today a partnership with India's 3rd largest
mobile operator, Idea Cellular, to debut an industry first -- a
co-branded music subscription service, which allows users to download
unlimited music with no data charges. The service is available to
over 127 million Postpaid and Prepaid users of Idea using Android
Smartphones and WAP Feature Phones.
Idea's subscribers will be able to download unlimited songs, albums
and playlists, in HD quality and ad-free -- like Dhingana Gold on iOS
-- but unlike iOS will not be charged for data. The downloads are
encrypted on the device and subscribers can listen to them only using
Dhingana's Android App.
Idea's WAP subscribers will be able to stream music ad-free without
being charged for data.
Dhingana has developed a carrier-class Billing Platform for
subscription services. It is capable of deeply integrating with
Mobile Operator's SDP/ Billing Systems and has cutting edge features
like metering data consumptions across multiple PLMNs, real-time
co-branding with Mobile Operators, automatic fall-back pricing based
on subscriber's prepaid account and 1-click subscription with
According to Sashi Shankar, Chief Marketing Officer, Idea Cellular,
"Idea pioneered Music related VAS offerings on the mobile platform in
India. We continue to innovate to bring rich musical content to our
users through different formats. With the new music subscription
service, over 127 million Idea users will be able to download
unlimited music, both on Android-based smartphones and on feature
Rohit Bhatia, CEO of Dhingana says, "The co-branded music
subscription service demonstrates our thought leadership in
innovation and understanding what our customers are seeking. We have
elegantly packaged the service as a pure music subscription service,
which makes it one of a kind worldwide. We are pleased to partner
with Idea Cellular for the first launch of the service."
The service is a compelling way to generate revenues from the Feature
phones and as well the phenomenally growing Android phones.
For more information on Dhingana, visit www.dhingana.com.
Dhingana is the leading on-demand streaming music
service for Bollywood and Indian music fans across the globe.
Launched in 2007, Dhingana now reaches millions of users globally,
providing access to an extensive library of music in 42 languages
licensed from global, national and regional Indian brands like
T-Series, Saregama, Yash Raj, Sony Music, Tips and Universal Music.
Dhingana is available on the Web, mobile Web and as an app for
iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The
company has offices in Pune, India and Sunnyvale, California, and is
backed by Helion Venture Partners, Inventus Capital Partners and
Lightspeed Venture Partners. For more information, please visit
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