CSR collaborates with Mentor Graphics to reduce OEM engineering time

  CSR collaborates with Mentor Graphics to reduce OEM engineering time

  Partnership creates ‘out of the box’ experience for developing automotive
                       wireless connectivity use cases

Business Wire

SAN JOSE, Calif. & CAMBRIDGE, United Kingdom -- November 11, 2013

CSR plc (LSE: CSR; NASDAQ: CSRE) today announces a partnership with Mentor
Graphics to deliver an ‘out of the box’ solution for OEMs looking to deliver
in-car wireless connectivity. CSR Synergy® software will come pre-integrated
in upcoming releases of Mentor Graphics’ GENIVI Linux compliant Automotive
Technology Platform (ATP) to provide a complete software solution for a range
of wireless connectivity technologies. These include Bluetooth®, Bluetooth
Smart and Wi-Fi®. Prototype demonstrations will be available to view at the
Telematics Update event in Munich, November 11-12, 2013.

The partnership will deliver a robust, automotive grade connected platform for
developing in-vehicle infotainment (IVI) solutions. It enables systems with
features such as in-car internet, smartphone tethering via Mirrorlink,
hot-spot support via Wi-Fi, wideband hands-free calling and CD-like audio
streaming via aptX® over Bluetooth in addition to Bluetooth Smart support for
emerging use cases such as keyless entry and temperature and pressure sensors.
By collaborating, CSR and Mentor Graphics hope to significantly reduce OEM
engineering efforts, allowing them more time to focus on differentiating their
designs.

Introduced to the sector nine years ago, CSR Synergy is one of the most widely
used connectivity solutions on the market, having been integrated into many
infotainment and telematics platforms by Tier One suppliers. The solution is
continually updated to add the latest Bluetooth, Bluetooth Smart and Wi-Fi use
cases. It is also regularly tested to ensure the highest levels of device
compatibility with the latest smartphones.

“Consumers expect in-vehicle wireless connectivity from whatever segment of
the market they’re buying from,” says Thomas Carmody, Head of Connectivity
Marketing at CSR. “In addition, new wireless connectivity use cases continue
to emerge, putting extra pressure on OEMs to deliver these features in an ever
reducing market window. CSR recognizes the need to collaborate where possible
with other leading companies in the automotive infotainment market to reduce
the engineering burden required to support wireless connectivity. With IVI
designers moving to standard open source platforms such as GENIVI Linux, we
believe the combination of our high performance Bluetooth and Wi-Fi solutions
with Mentor Graphics’ ATP will ensure our customers in the automotive market
meet and exceed consumer demand.”

Delivering wireless connectivity has become a key standard for car makers
looking for market-differentiating innovation in IVI systems. The global
Bluetooth attach rate is expected to be 65 percent in 2014 while the Wi-Fi
attach rate is expected to be 17 percent in the same timeframe, with the
take-up for both technologies expected to grow even further^1. With such a
difference in the connectivity attach rates, IVI designers need to have a
connectivity solution that is capable of covering the wireless connectivity
requirements for a number of automotive segments. CSR connectivity devices and
supporting CSR Synergy software are designed with this requirement in mind.
Connectivity technologies, Bluetooth profiles and use cases can be added and
removed easily without the customer investing significant engineering efforts
after the initial deployment of the solution.

Scot Morrison, General Manager of Run-Time Solutions for Mentor Graphics
Embedded Division, comments: “Given the accelerated pace and complexity of
automotive infotainment system development, both CSR and Mentor Graphics have
recognized the need to minimize the effort for OEMs in this area. We believe
this collaboration will lay the foundations for a solid infotainment
proposition. CSR has an exciting roadmap of high performance hardware and
software solutions that will extend the features of current-generation IVI
into Telematics, vehicle-to-vehicle and vehicle-to-infrastructure
connectivity.”

Notes to editors:

Support for aptX is embedded in CSR connectivity devices and is only available
today in CSR8350™ and CSRC9300™ chipsets.

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimized
for the automotive navigation and infotainment, digital cameras and imaging,
connected home infotainment and wireless audio markets. We provide solutions
to complex problems in the audio-visual, connectivity and location technology
domains across a broad range of markets, with a technology portfolio that
includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio
codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and
broadband receivers. CSR's technology solutions and market platforms enable
its customers to deliver a superior user experience and are adopted by leaders
in the auto, computer, home and mobile markets. More information can be found
at www.csr.com. Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical facts and
constitute ‘forward looking statements’ within the meaning of the United
States Private Securities Litigation Reform Act of 1995 in relation to CSR’s
Synergy® connectivity software solutions and aptX® codec technology, and their
performance characteristics in automotive use, car applications and other
consumer electronic products, and other future events and their potential
effects on CSR. These forward-looking statements can be identified by words
such as ‘will,’ ‘can deliver,’ ‘offers,' 'allows,' 'to enhance,’ ‘enables,’
'designed to' and other similar expressions regarding the performance
characteristics of CSR’s Synergy® connectivity software solutions and aptX®
codec technology, and their performance characteristics in consumer
electronics products, and their potential effects on CSR. Any future release
of CSR’s Synergy® connectivity software solutions and aptX® codec technology
or consumer electronics products containing such technology, related products
or modifications to such products’ capability, functionality or features are
subject to ongoing evaluation by CSR and its customers, and may or may not be
implemented and should not be considered firm commitments by CSR or its
customers and should not be relied upon in making purchasing decisions. Such
forward-looking statements represent the current expectations and beliefs of
management of CSR, and are based upon numerous assumptions regarding CSR’s
business strategies and the environment in which CSR will operate and
therefore involve a number of known and unknown risks, contingencies,
uncertainties and other factors, many of which are beyond the control of CSR,
including, but not limited to, those detailed from time to time in CSR’s
periodic reports (whether under the caption Risk Factors or Forward Looking
Statements or elsewhere), which are available at the SEC’s web site
http://www.sec.gov. Each forward looking statement speaks only as of the date
hereof. CSR does not undertake to release publicly any updates or revisions to
any forward looking statements contained herein, otherwise than required by
law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc.
and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi
Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.

^1 Strategic Analytics – Automotive Electronics Metrix Live report dated April
2013

Contact:

US:
March Communications
Nate Hubbell, +1 617-960-9875
csr@marchpr.com
or
UK:
Rocket Communications
Russell Lindsey, +44(0)845 370 7024
csr@rocketcomms.net