America's Favorite Unstoppable Icon Celebrates 25 Years of Inspiring Fans to Never Quit and Always Look for the Positive

 America's Favorite Unstoppable Icon Celebrates 25 Years of Inspiring Fans to
                 Never Quit and Always Look for the Positive

PR Newswire

ST. LOUIS, Mo., Nov. 11, 2013

ST. LOUIS, Mo., Nov. 11, 2013 /PRNewswire/ --It has been 25 years since the
Energizer Bunny drummed his way into our living rooms in a 1989 commercial
series aimed at poking fun at the competition. Ever since, everyday people and
pop culture enthusiasts alike, have been enraptured with his tenacious spirit
and boundless energy. Comparisons between politicians, celebrities,
professional athletes and energetic Americans and the Energizer Bunny happen
every day. So much so, in 2006 the Oxford English Dictionary added Energizer
Bunny to its lexicon with this definition:

(Photo: http://photos.prnewswire.com/prnh/20131111/CG12112)

Energizer Bunny n.: A persistent or indefatigable person or phenomenon.

The Energizer Bunny drummed his way off his first commercial set in 1989, and
hasn't looked back. Energizer's motivational mascot has shared the stage with
characters such as Darth Vader, King Kong and the Wicked Witch. He has
traveled from outer space to the bottom of the sea, and entertained millions
at community events and through social media. Advertising Age named the
Energizer Bunny to its list of top 10 Ad Icons of the 20^th Century.

Ward Klein, chief executive officer of Energizer Holdings, Inc., is one of the
executives who helped bring the Energizer Bunny to life 25 years ago. "I do
not think any one of us could have predicted 25 years ago the impact the
Energizer Bunny would have on people's lives," Klein said. "His irreverence
and humor are contagious and the positivity he exudes is impactful."

Spirit of that's positivenergy[™
]Age has not slowed the Energizer Bunny down one bit. Rather, it has
motivated and expanded his personal mantra to that's positivenergy[™. ]In the
spirit of bringing that's positivenergy[™] to the world, the Energizer Bunny
has inspired people to race for a brighter world through its one-of-a kind
global nighttime running series to help provide solar power to people around
the world who do not have access to safe and affordable electricity In
communities across the United States, the Energizer Bunny is a beloved friend
and partner to thousands of fire departments across the country to remind
millions of people to change their smoke alarm batteries each fall as part of
the Change Your Clock Change Your Battery^® program. And, as pink is the
color of passionate breast cancer awareness supporters, the Energizer Bunny is
there as the company supports cancer research efforts by donating more than
$4M to the cause.

Consumers Can Celebrate
The Energizer Bunny believes birthdays are about celebrating with those around
him. In stores now, consumers can collect Bunny Bucks to turn into money,
via a check or deposit into their PayPal accounts. The Energizer Bunny will
also dole out party favors in the way of coupons throughout the year.

Consumers are invited to join the fun on Facebook as well, by, stopping by to
wish the Energizer Bunny a "Happy Birthday" on his Facebook wall. They will
also have the chance to enter a special Energizer Bunny Birthday Sweepstakes.
Beginning today, and running for 25 days (through December 5), consumers can
enter for a chance to win one of 25 birthday prize packages, worth
approximately $75, filled with Energizer batteries and portable lighting
solutions, as well as a gift card.

Consumers should stay tuned to www.energizer.com and
www.facebook.com/energizerbunny for all of Energizer Bunny's birthday
happenings.

About Energizer
Energizer Holdings, Inc. [NYSE:ENR], headquartered in St. Louis, MO, is one
of the world's largest manufacturers of primary batteries and portable
flashlights and lanterns. Energizer is a global leader in the dynamic business
of providing power solutions with a full portfolio of products including
Energizer[® ]brand battery products [ ]Energizer[® ]MAX[®] premium alkaline;
Energizer[®] Ultimate Lithium; Energizer[®] Advanced Lithium; Rechargeable
batteries and charging systems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology innovator by
redefining portable power solutions to meet people's active lifestyle needs
for today and tomorrow with chargers for rechargeable portable devices;
charging systems for wireless video game controllers; and specialty batteries
for hearing aids, health and fitness devices, as well as for keyless remote
entry systems, toys and watches. Energizer is redefining where energy,
technology and freedom meet to bring to market consumer-focused products that
power the essential devices that help people stay connected and on the go at
work and at play. Visit www.energizer.com, www.facebook.com/energizerbunny or
www.facebook.com/energizer

SOURCE Energizer Holdings, Inc.

Website: http://www.energizer.com
Contact: Wendy Bain, (314.727.5700, x110), wendyb@blickandstaff.com
 
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