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Reporting on "PES (Peace Eco Smile)" in AFA 2013 Singapore Presented by TOYOTA X STUDIO4C



Reporting on "PES (Peace Eco Smile)" in AFA 2013 Singapore Presented by TOYOTA
                                  X STUDIO4C

PR Newswire

TOKYO, Nov. 10, 2013

TOKYO, Nov. 10, 2013 /PRNewswire/ --

- "Environmental Integration": Power to Dream Powers Future -

Toyota Motor Sales & Marketing Corporation (TMSM) exhibited "PES (Peace Eco
Smile) http://www.toytoyota.com/pes/", a collaborative animation project with
STUDIO4C, at Anime Festival Asia (AFA), the region's biggest festival for
Japanese popular culture which was held on November 8-10 in Singapore.

(Photo: http://prw.kyodonews.jp/opn/release/201311086135/ )

Through experiencing and sharing anime, music and entertainment spaces, the
PES project aims for the realization of a sustainable society by organically
conveying ideas about people, society and nature coexisting, as well as global
environment conservation, energy issues and ecology, and portraying dreams
together. Expressing dreams through animation and pictures supports creativity
and makes the future. We believe that by exerting the potential of Japan's
animation technology and collecting the imagination of children around the
world, we can depict a future where we can evolve together. In this way, based
on our "PES Next Generation" concept, we are producing anime with
up-and-coming directors, as well as using music and other content, and
collaborating with a range of places, things and people.

In 2013, beginning with "Tokyo Anime Fair", PES has been active in music
concerts and other stage events around the world, including "Japan Expo" in
France and "J-Pop Summit" in San Francisco.

In AFA 2013, a main part of PES booth exhibits was the key visual drawn by
Tatsuyuki Tanaka (animation director) for "Toruru's Adventure," the PES Next
Generation's animation film currently in production. In addition to the PES
exhibits and games, our events featured video exhibits of the "Toyota Dream
Car Art Contest (http://www.toyota-global.com/events/dream_car_art_contest/),"
which has been held every year since 2004 and received 612,000 entries from 70
countries in 2012, interactive experiences with the smartphone game app
"PLUG-IN Championship (http://plugin.toyota-digital.com/ ," created by TMSM
and PARTY and which brings a "Fun to Charge" excitement to the everyday act of
charging batteries to smartphone users, and AOP (Anime O-en Project) concerts,
all getting in touch with the people in Asia who love Japanese pop culture so
they could fully enjoy the world of PES. Through this global expansion, PES
aspires to transcend differences in languages or values, and have our message
permeate further out into the world.

Contact:

Takao Minai, Hiroshi Inagawa
Toyota Motor Sales & Marketing Corporation
Tel: +81-565-23-0720/0727
Email: pes@toytoyota.com

SOURCE Toyota Motor Sales & Marketing Corporation

Website: http://www.toytoyota.com/pes
Website: http://prw.kyodonews.jp/opn/release/201311086135
Website: http://www.toyota-global.com/events/dream_car_art_contest
Website: http://plugin.toyota-digital.com
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