Mecox Lane Limited to Announce Third Quarter 2013 Results on November 18, 2013

Mecox Lane Limited to Announce Third Quarter 2013 Results on November 18, 2013

SHANGHAI, China, Nov. 11, 2013 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox
Lane" or the "Company") (Nasdaq:MCOX), a multi-brand and multi-channel
retailer of apparel and accessories in China, today announced that the Company
will report its financial results for the third quarter ended September 30,
2013 on Monday, November 18, 2013, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 8:00 p.m. U.S.
Eastern Time on Monday, November 18, 2013 (9:00 a.m. Shanghai/Hong Kong Time
on Tuesday, November 19, 2013) to discuss results and highlights from the
quarter and to answer questions.

A brief presentation to accompany the earnings call will be available on the
Company's website, http://ir.mecoxlane.com/events.cfm, at 6:30 p.m. U.S.
Eastern Time on Monday, November 18 2013 (7:30 a.m. Shanghai/Hong Kong Time on
Tuesday, November 19, 2013).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free: +1-855-500-8701
International: +65-6723-9385
Hong Kong:     +852-3051-2745
Passcode:      96745281

Additionally, an archived webcast of this call will be available on the
Investor Relations section of Mecox Lane's website at http://ir.mecoxlane.com.

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a multi-brand and multi-channel retailer
of apparel and accessories in China. The Company offers a wide selection of
affordable fashion products through e-commerce channels including the M18.com
website, which is operated by the Company's joint venture, Giosis Mecoxlane
Limited, and through other independent e-commerce platforms, as well as the
Company's physical store network and call center.Product offerings include
apparel and accessories, beauty and healthcare products and other items under
Mecox Lane's own proprietary brands, as well as under selective international
and Chinese third-party brands. For more information on Mecox Lane, please
visit http://ir.mecoxlane.com.

Safe Harbor Statements

This press release contains forward-looking statements. These statements
constitute forward-looking statements under the U.S. Private Securities
Litigation Reform Act of 1995.These forward-looking statements can be
identified by terminology such as "will," "expects," "future," "plans,"
"believes" and similar statements.Such statements involve certain risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements.Potential risks and uncertainties include,
but are not limited to, our limited operating history, our ability to protect
our intellectual property rights, our ability to respond to competitive
pressure, changes of the regulatory environment in China, and economic
slowdown in China and/or elsewhere.Further information regarding these and
other risks is included in Mecox Lane's filings with the U.S. Securities and
Exchange Commission. Mecox Lane does not undertake any obligation to update
any forward-looking statement as a result of new information, future events or
otherwise, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
        
         In China:
        
         Ryan Shi
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@mecoxlane.com
        
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-3073
         Email: mcox@ogilvy.com
        
         In the U.S.:
        
         Justin Knapp
         Ogilvy Financial, U.S.
         Tel: +1-616-551-9714
         Email: mcox@ogilvy.com

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