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Peet’s Coffee & Tea Unveils Plans to Open Seven Stores in Michigan

  Peet’s Coffee & Tea Unveils Plans to Open Seven Stores in Michigan

   Company embarks on next phase of biggest retail expansion in its 47-year
                                   history

Business Wire

EMERYVILLE, Calif. -- November 11, 2013

Peet’s Coffee & Tea, a premier specialty coffee and tea company, today
announced the opening of seven store locations in the Detroit, MI metro area.
This announcement ushers in the next phase of the company’s biggest retail
expansion in its 47-year history, which comes on the heels of 17 store
openings in Ohio and four store openings in Pittsburgh, PA. This ongoing
expansion demonstrates Peet’s commitment to bringing the highest quality
coffee to more fans in more neighborhoods across the U.S., while supporting
these local communities.

Through November, stores will open in Shelby Township, Rochester Hills,
Commerce, Novi, Royal Oak, Grosse Pointe and Ann Arbor.

“Our successful expansion into Ohio and Pennsylvania brought Peet’s coffee to
new customers in more neighborhoods in the U.S., and we’re excited to now
offer our hand-roasted, quality coffee to Peet’s fans and new customers in
Michigan,” said David Burwick, president and CEO of Peet’s Coffee & Tea. “The
Detroit and Ann Arbor areas are important communities to us, and we’re pleased
to bring more jobs to these areas, working together with local businesses and
organizations to help these economies thrive.”

Peet’s recognizes the responsibility of giving back to its customers and the
community. As a commitment to developing enriching communities, Peet’s plans
to donate one dollar to Mercy Education Project  for every customer who visits
its Detroit-area stores on the grand opening day, up to five thousand dollars.
Mercy Education Project’s mission is to provide educational opportunities,
life skills development and cultural enrichment for women and girls who have
limited access to resources to enable them to improve the quality of their
lives.

“Mercy Education Project strongly values its local community partnerships and
we are excited to work together with Peet’s Coffee & Tea to further support
those living in the Detroit metro area,” said Amy Amador, executive director
of Mercy Education Project. “This generous donation will help support our
educational services program and we look forward to fostering a long-term
relationship with Peet’s."

To maintain its commitment to quality and freshness, Peet’s partners with
local bakeries in each of its communities to provide fresh pastries every day
that complement its quality coffee and tea – baked items are never frozen or
stored overnight. In Michigan, Peet’s is proud to partner with Michigan
institution Zingerman’s Bakehouse which is known for its unique and delectable
desserts. This partnership is evidence of the company’s support of the local
economy.

“Peet’s and Zingerman’s are like-minded brands that focus on delivering an
unparalleled experience and never compromise product quality or freshness. We
use the best ingredients and stand by our traditional baking methods so that
customers can really taste the difference,” Amy Emberling, managing partner of
Zingerman's Bakehouse. “We’re excited to expand our business to include the
daily delivery of fresh baked goods to their stores.”

Beginning next year, Peet’s will continue to roll out new stores throughout
the Midwest and East Coast.

Since Peet’s opened its first store in Berkeley, CA in 1966, the company has
been steadfastly dedicated to crafting the highest quality coffee, as set
forth by founder, Alfred Peet. Peet’s coffee buyers travel the world to select
the finest coffee beans. Each batch of coffee is then hand-roasted before
being immediately packaged and shipped as quickly as possible to uphold a
strict standard of freshness.

About Peet’s Coffee & Tea

Peet’s Coffee & Tea, Inc. is the premier specialty coffee and tea company in
the United States. The company was founded in 1966 in Berkeley, Calif. by
Alfred Peet. Peet was an early tea authority who later became widely
recognized as the grandfather of specialty coffee in the U.S. Today, Peet’s
Coffee & Tea offers superior quality coffees and teas in multiple forms, by
sourcing the best quality coffee beans and tea leaves in the world, adhering
to strict high-quality and taste standards, and controlling product quality
through its unique direct store delivery selling and merchandising system.
Peet’s is committed to strategically growing its business through many
channels while maintaining the extraordinary quality of its coffees and teas.

For more information about Peet's Coffee & Tea, Inc., visit www.peets.com

For more information on the expansion and photos of new stores, visit
www.peets.com/meetpeets

Connect with Peet’s on Facebook at www.facebook.com/peets, on Twitter at
twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee

Contact:

Access Communications
Danielle Mandragona, 917-522-3539
dmandragona@accesspr.com
 
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