Drinks Americas (DKAM) Mexican Craft Beer Available in Largest Liquor Retailer
in the Las Vegas Area
LOS ANGELES, Nov. 11, 2013
LOS ANGELES, Nov. 11, 2013 /PRNewswire/ --Drinks Americas (OTN: DKAM) a
leading U.S. broker for the authentic Mexican craft beer, Day ofthe Dead, is
now available in Lee's Liquors Stores, which is the largest liquor retailer of
Las Vegas. Lee's Liquor store has been serving the Las Vegas Valley for thirty
years. Lee's consist of 15 retail locations, which have been voted the "Best
of Las Vegas" for 14 years in a row. Lee's is the leading and most
comprehensive retailer of specialty liquors, wines and beers, including major
label and craft domestics along with popular and unique imports. In-store
tastings of new releases, recipe kiosks and party planning resources are
designed to engage our customers and encourage exploration.
Drinks Americas brand Day of the Dead Craft Beer is leading the Mexican craft
beer movement and Las Vegas is a great market for the brand. The action
packed, tourist filled and trend setting area provides a key demographic for
the new one of its kind brand. In order to encourage brand awareness and
generate trial, Day of the Dead Craft Beer will be conducting regular tastings
in Lee's Liquor stores. The tastings will be held on the weekends and promoted
on Lee's Liquor's website – www.LeesLiquorLV.com.
"Las Vegas is an influencer city and Lee's is one of the best retailers in
town to showcase our brand. We do tastings every weekend and I have received
many messages on our website and Facebook, from consumers visiting Vegas on
vacation and tasting our beers at Lee's. They all want to know where to find
it when they get back home," Joseph Belli, VP Sales, Day of Dead Craft Beer.
Drinks Americas mission is to identify and invest the majority of our
brand-building resources on those with the greatest growth potential such as
Day of the Dead Craft Beer.
About Drinks Americas Holdings (OTN: DKAM)
Drinks Americas is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states and is on target
to be the leading broker for this growing category in each of the markets in
which it operates. All the beers are brewed in Mexico's third largest brewery,
Cerveceria Mexicana, which is proudly Mexican owned and uses state of the art
processes, fermentation and aging systems. Drinks Americas leading premium
authentic Mexican beer brands includes specialty craft beer Day of the Dead
Craft Beer, Mexicali™, Rio Bravo™, Crazy Pig™ and Chili Devil™. Drinks
Americas (DKAM) brands continues to forge strong connections with consumers
through some of the largest retailers and restaurants in the country.
Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.
Investor Contact: Tim Owens 714-310-8102
SOURCE Drinks Americas
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