3D White Unveils Shakira’s SmileStory
Asks Fans Around the World to Share the Stories Behind Their Smiles with
BARCELONA, Spain -- November 11, 2013
(NYSE: PG) Today, Crest and Oral-B 3D White announced a global call-to-action
inviting fans around the world to share the power and stories of their smiles.
This global movement kicked off with the debut of Shakira’s SmileStory video
at the exclusive Crest & Oral-B Blue & White Gala in Barcelona, Spain, and
live streamed around the world.
In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is
and what she stands for, as well as from the beauty and power of her smile.
This short, shareable SmileStory video details Shakira’s journey as an artist,
humanitarian, and friend. Shakira’s SmileStory was captured to serve as an
inspiration and visual call-to-action for fans around the world to share the
beauty of their personal SmileStories through #3DWhiteSmile.
“Smiles have power,” said Stephen Squire, Global Marketing Director, Oral
Care. “Smiles have a positive impact on the world. A smile is the first, and
most lasting impression – and it can turn strangers into friends. The more
brilliant your smile, the more confidently you can engage in the world around
you – that is the power of a 3D White smile.”
Just as Shakira’s SmileStory showcases her different roles in life and on
stage, 3D White is asking fans everywhere to share the stories of their own
smiles. Women and men from all over the world can share a picture or video of
themselves smiling, with a short caption describing the story behind their
smile in that very moment. Fans can draw inspiration from Shakira’s SmileStory
video – and use that inspiration to capture and share their own unique
SmileStory with the world.
Fans can share their own SmileStory via any social platform using
#3DWhiteSmile. From there, all SmileStories will be gathered and shared in a
Smile Gallery found at www.3dwhite.com/mysmile.
“We hope to gather as many brilliantly beautiful smiles as we can through this
campaign,” continues Squire. “The truth is seeing someone smile is contagious.
Spreading radiant smiles around the world sends a wonderfully positive
Shakira’s SmileStory will live on 3D White’s YouTube and Facebook channels
Fans should follow @3DWhite on Twitter and Instagram and use #3DWhiteSmile
when sharing their SmileStory.
About Procter & Gamble
P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.
Over the course of her career, Colombian singer-songwriter and Grammy winner
Shakira has sold over 60 million records worldwide and has won numerous awards
including two Grammys, eight Latin Grammys, four World Music Awards, three
American Music Awards and five Billboard Music Awards, to name a few. She is
the only artist from South America to have a number one song in the US, and
has had four of the 20 top-selling hits of the last decade. At the age of 18,
she founded the Pies Descalzos (Barefoot) Foundation which currently provides
education and nutrition to over six thousand impoverished children in Colombia
and is expanding its work to other countries, including newly launched
projects in Haiti and South Africa. In October 2011, Shakira was named a
member of President Obama’s Advisory Commission on Educational Excellence for
Hispanics. Shakira served as coach on the 4th season of "The Voice," NBC's hit
reality vocal competition series that searches for the nation's best voice.
She will return to the show on season 6. Shakira is currently recording her
Photos/Multimedia Gallery Available:
Media Contacts for P&G:
Procter & Gamble
Michelle Vaeth, 513-622-4727
Margarita Miranda-Abate, 646-500-7670
Media Contacts for Shakira:
Amanda Silverman, 212-277-7555
Dvora Englefield, 212-277-7555
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